Meal-kit delivery company Blue Apron is hoping to boost profitability, through its tie-up with health company Weight Watchers International Inc.
Blue Apron is collaborating with Weight Watchers (WW) to offer a list of rotating recipes for delivery to the homes of WW members. In an interview Wednesday with the Wall Street Journal, Blue Apron CEO Brad Dickerson indicated that a partnership with WW will help his company stabilize its customer base without having to spend too much on advertising/promotions.
Last week, Blue Apron declined below $1 for the first time.