Does Blue Apron (APRN, $0.92) Have a Winning Recipe in Weight Watchers Partnership?

Meal-kit delivery company Blue Apron is hoping to boost profitability, through its tie-up with health company Weight Watchers International Inc.

Blue Apron is collaborating with Weight Watchers (WW) to offer a list of rotating recipes for delivery to the homes of WW members. In an interview Wednesday with the Wall Street Journal, Blue Apron CEO Brad Dickerson indicated that a partnership with WW will help his company stabilize its customer base without having to spend too much on advertising/promotions. 

Last week, Blue Apron declined below $1 for the first time.

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Sergey Savastiouk|Expert

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.