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Nov 12, 2026
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Flowers Foods (FLO) Misses Estimates, Cuts Guidance, and Falls -10% After Hours

Flowers Foods (FLO) Misses Estimates, Cuts Guidance, and Falls -10% After Hours

Key Takeaways

  • Net sales fell 4.7% year over year to $1.169 billion, roughly in line with Wall Street's consensus estimate.
  • Adjusted earnings per share (EPS) of $0.10 missed the consensus estimate of $0.15 by about 34%.
  • GAAP net income declined 63.6% to $14.4 million, or $0.07 per diluted share.
  • Sales volumes dropped 7%, while pricing and product mix improved only 2.3%.
  • Management lowered its full-year 2026 revenue, adjusted EPS, and adjusted EBITDA guidance.
  • Shares fell roughly 10% in after-hours trading following the release.

Why the Quarter Matters for Consumer Staples

Flowers Foods remains one of the largest packaged bakery producers in the United States, yet it continues to face a tough consumer backdrop. Households have trimmed discretionary purchases, and aggressive promotions in fresh bread have limited the company's ability to raise prices. Earlier actions on pricing and the Nature's Own relaunch were expected to provide some stability, but volume declines came in steeper than anticipated. In my view, this report serves as an important test of whether premium innovation and brand spending can counter weak demand. The results and the lowered outlook suggest recovery will take more time than hoped, which is worth noting for anyone following staples names.

Quarterly Numbers in Detail

FLO posted third-quarter 2026 net sales of $1.169 billion, down 4.7% from $1.227 billion a year earlier and close to consensus. The decline reflected a 7% drop in volumes that was only partly offset by a 2.3% gain in pricing and mix. Branded Retail sales slipped 5.1% to $772.1 million, while Other sales fell 4% to $397 million. I also checked this using Tickeron's AI Screener to compare performance against peers in the packaged foods space.

Profitability came under notable pressure. GAAP net income fell 63.6% to $14.4 million, or $0.07 per diluted share, from $39.5 million, or $0.19 per share, in the prior year. Adjusted net income declined 56% to $21.4 million, producing adjusted EPS of $0.10 versus $0.23 last year and below the $0.15 consensus. Adjusted EBITDA reached $78.9 million, short of the $97.3 million estimate by nearly 19%.

Management revised its full-year 2026 outlook lower, now targeting net sales of $5.016 billion to $5.063 billion, adjusted EBITDA of $415 million to $430 million, and adjusted EPS of $0.63 to $0.68.

Market Response and Management Comments

Shares of FLO dropped roughly 10% to 11.5% in after-hours trading. The reaction captured the EPS shortfall, the 7% volume decline, and the reduced guidance. Chairman and CEO Ryals McMullian described ongoing pressure on household budgets and increased promotional activity in the category. He highlighted positive sequential trends and growing awareness for the relaunched Nature's Own brand, though improvement has been slower than planned. From what I see, investors are reassessing how quickly demand will recover and how durable margins will prove.

What to Monitor Ahead

Attention now turns to whether the innovation pipeline can offset continued volume softness. Management highlighted smaller formats, sourdough, protein-focused items, and half loaves as potential growth drivers alongside the Nature's Own effort. Pricing alone has not closed the gap, so execution on these initiatives will be key.

Cost pressures remain relevant as well. Higher marketing and logistics expenses affected margins, and promotional intensity shows little sign of easing soon. Tracking whether price gaps versus competitors close and whether category trends stabilize will be useful.

Balance sheet and capital allocation decisions also deserve watching. The company has focused on debt reduction and adjusted its dividend while maintaining positive operating cash flow that rose to $78.3 million in the quarter. Preserving free cash flow while supporting brand investments will be an important test.

Using AI Tools for Deeper Research

When analyzing results like these, I often turn to Tickeron's AI Screener to quickly surface comparable names in the packaged foods sector and review technical patterns or fundamentals side by side. It helps refine ideas without manual effort across thousands of tickers. The tool supports filters for industry, market cap, trends, and AI signals, which can be useful when evaluating how FLO stacks up against peers.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: FLO

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


FLO's RSI Indicator peaks and leaves overbought zone

The 10-day RSI Oscillator for FLO moved out of overbought territory on November 06, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 22 instances where the indicator moved out of the overbought zone. In 16 of the 22 cases the stock moved lower in the days that followed. This puts the odds of a move down at 73%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Moving Average Convergence Divergence Histogram (MACD) for FLO turned negative on November 11, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In 22 of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at 49%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where FLO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 64%.

FLO broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

The Momentum Indicator moved above the 0 level on October 22, 2026. You may want to consider a long position or call options on FLO as a result. In 44 of 81 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.

FLO moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for FLO crossed bullishly above the 50-day moving average on November 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 6 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 38%.

Following a +9.55% 3-day Advance, the price is estimated to grow further. Considering data from situations where FLO advanced for three days, in 129 of 266 cases, the price rose further within the following month. The odds of a continued upward trend are 48%.

The Aroon Indicator entered an Uptrend today. In 68 of 171 cases where FLO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 40%.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 5 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of 11 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating steady price growth. FLO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.075) is normal, around the industry mean (6.914). P/E Ratio (25.808) is within average values for comparable stocks, (7.137). Projected Growth (PEG Ratio) (0.170) is also within normal values, averaging (8.458). Dividend Yield (0.075) settles around the average of (0.049) among similar stocks. P/S Ratio (0.250) is also within normal values, averaging (5.003).

The Tickeron SMR rating for this company is 85 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FLO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.

Notable companies

The most notable companies in this group are Kraft Heinz Company (The) (NYSE:KHC), General Mills (NYSE:GIS), The Campbell's Company (NASDAQ:CPB), Beyond Meat Inc. (NASDAQ:BYND).

Industry description

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

Market Cap

The average market capitalization across the Food: Major Diversified Industry is 3.55B. The market cap for tickers in the group ranges from 68.81K to 239.66B. NSRGY holds the highest valuation in this group at 239.66B. The lowest valued company is THRC at 68.81K.

High and low price notable news

The average weekly price growth across all stocks in the Food: Major Diversified Industry was 1%. For the same Industry, the average monthly price growth was -6%, and the average quarterly price growth was -17%. RKDA experienced the highest price growth at 50%, while LFVN experienced the biggest fall at -21%.

Volume

The average weekly volume growth across all stocks in the Food: Major Diversified Industry was -2%. For the same stocks of the Industry, the average monthly volume growth was 40% and the average quarterly volume growth was -37%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 47
P/E Growth Rating: 51
Price Growth Rating: 63
SMR Rating: 78
Profit Risk Rating: 92
Seasonality Score: 16 (-100 ... +100)
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General Information

a producer of packaged bakery foods in the United States

Industry FoodMajorDiversified

Industry
Food Specialty Or Candy
Address
1919 Flowers Circle
Phone
+1 229 226-9110
Employees
10300
Web
https://www.flowersfoods.com
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