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Feb 28, 2019
Kellogg redesigns its cereal boxes in Europe to reflect 'naturalness' of food - CNBC

Kellogg redesigns its cereal boxes in Europe to reflect 'naturalness' of food - CNBC

Cereal-maker Kellogg has announced it will revamp its packaging design in Europe in a move intended to push its natural qualities and heritage.

Kellogg, known for the "snap, crackle and pop" of its Rice Krispies cereal and for characters such as Tony the Tiger, who appears on boxes of Frosties (Frosted Flakes in the U.S.), said it was the largest redesign of its cereal boxes in the company's 113-year history. READ MORE...

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a company, which engages in the production and distribution of cereals, cookies, crackers and frozen foods

Industry FoodMajorDiversified

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Food Major Diversified
Address
412 N. Wells Street
Phone
+1 269 961-2000
Employees
23000
Web
https://www.kellanova.com
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