Cereal-maker Kellogg has announced it will revamp its packaging design in Europe in a move intended to push its natural qualities and heritage.
Kellogg, known for the "snap, crackle and pop" of its Rice Krispies cereal and for characters such as Tony the Tiger, who appears on boxes of Frosties (Frosted Flakes in the U.S.), said it was the largest redesign of its cereal boxes in the company's 113-year history. READ MORE...