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Dec 10, 2018
MARKET WATCH: Analyst worries that Kroger comment will lead the grocer down the same path as Sears

MARKET WATCH: Analyst worries that Kroger comment will lead the grocer down the same path as Sears

A comment from Kroger Co. Chief Executive Rodney McMullen has given GlobalData Retail’s Managing Director Neil Saunders a sinking sense of déjà vu, going back to Eddie Lampert and Sears Holding Corp.

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Related Ticker: KR

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Harry Richardson — Algorithmic Trader & Strategy Developer Harry is an algorithmic trader specializing in impulse and breakout trading strategies across cryptocurrency and equity markets. With more than 10 years of experience in developing automated trading systems, he focuses on building structured algorithms designed to capture momentum while maintaining strict risk control. His approach combines quantitative analysis, real-market execution, and continuous performance monitoring. Vitalii prioritizes risk management, drawdown control, and strategy stability over short-term optimization, ensuring algorithms are adaptable to changing market conditions. He has developed and tested hundreds of automated strategies, working extensively with live trading environments, forward testing, and portfolio-level algorithm management. His work centers on transforming trading ideas into fully operational, scalable automated systems.


KR's RSI Indicator peaks and leaves overbought zone

The 10-day RSI Indicator for KR moved out of overbought territory on September 16, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 33 instances where the indicator moved out of the overbought zone. In 22 of the 33 cases the stock moved lower in the days that followed. This puts the odds of a move down at 67%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 41 of 71 cases where KR's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 58%.

The Momentum Indicator moved below the 0 level on September 28, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on KR as a result. In 53 of 98 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 54%.

The Moving Average Convergence Divergence Histogram (MACD) for KR turned negative on September 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 56 similar instances when the indicator turned negative. In 24 of the 56 cases the stock turned lower in the days that followed. This puts the odds of success at 43%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.

KR broke above its upper Bollinger Band on September 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

KR moved above its 50-day moving average on September 24, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for KR crossed bullishly above the 50-day moving average on August 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 7 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 54%.

Following a +3.49% 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in 169 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.

The Aroon Indicator entered an Uptrend today. In 111 of 213 cases where KR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 52%.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 8 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 16 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.035) is normal, around the industry mean (3.407). P/E Ratio (32.265) is within average values for comparable stocks, (55.345). Projected Growth (PEG Ratio) (0.585) is also within normal values, averaging (0.979). Dividend Yield (0.024) settles around the average of (0.014) among similar stocks. P/S Ratio (0.258) is also within normal values, averaging (10.259).

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Profit vs. Risk Rating rating for this company is 51 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock slightly better than average.

The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. KR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 58 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

Notable companies

The most notable companies in this group are Kroger Co (The) (NYSE:KR).

Industry description

The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.

Market Cap

The average market capitalization across the Food Retail Industry is 4.18B. The market cap for tickers in the group ranges from 80 to 51.42B. LBLCF holds the highest valuation in this group at 51.42B. The lowest valued company is MFLTY at 80.

High and low price notable news

The average weekly price growth across all stocks in the Food Retail Industry was -2%. For the same Industry, the average monthly price growth was -7%, and the average quarterly price growth was -11%. YSWY experienced the highest price growth at 3%, while VHUB experienced the biggest fall at -22%.

Volume

The average weekly volume growth across all stocks in the Food Retail Industry was -27%. For the same stocks of the Industry, the average monthly volume growth was 49% and the average quarterly volume growth was -40%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 45
P/E Growth Rating: 36
Price Growth Rating: 61
SMR Rating: 73
Profit Risk Rating: 79
Seasonality Score: 68 (-100 ... +100)
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published General Information

General Information

an operator of supermarkets and convenience stores

Industry FoodRetail

Industry
Food Retail
Address
1014 Vine Street
Phone
+1 513 762-4000
Employees
403000
Web
https://www.thekrogerco.com
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