Go to the list of all blogs
Arthur Evans's Avatar
published in Blogs
Jul 30, 2026
Procter & Gamble (PG) Delivers Mixed Q4 Results as Shares Decline 3-4%

Procter & Gamble (PG) Delivers Mixed Q4 Results as Shares Decline 3-4%

Key Takeaways

  • Revenue fell short of expectations: Q4 FY2026 net sales reached $21.2 billion, up 2% year-over-year but missing the consensus estimate of approximately $21.38 billion.
  • Core EPS narrowly beat estimates: Adjusted core earnings per share (EPS) came in at $1.43, edging past the analyst consensus of $1.42, though declining 3% from $1.48 in the prior-year quarter.
  • Organic sales were flat: Organic sales growth — a key metric that strips out currency fluctuations, acquisitions, and divestitures — registered 0%, with volume, pricing, and mix all neutral in the quarter.
  • Margins under pressure: Core operating margin contracted 130 basis points year-over-year, marking the third consecutive quarter of margin compression, driven by higher SG&A (selling, general and administrative) costs and commodity inflation.
  • FY2027 guidance disappointed: Management issued fiscal 2027 core EPS guidance of $6.89 to $7.11, with a midpoint of $7.00, slightly below consensus, while projecting total sales growth of just 1% to 3%.
  • Shares declined sharply: PG stock fell approximately 3% to 4% in intraday trading following the release, reflecting investor concern over the soft revenue print and cautious forward outlook.

Earnings Context and Why It Matters

Procter & Gamble’s fourth-quarter fiscal 2026 results, reported on July 29, 2026, provide a useful window into the consumer staples sector during a period of ongoing macroeconomic pressure. As one of the largest consumer packaged goods companies—with well-known brands such as Tide, Pampers, Gillette, and Crest—PG serves as a useful indicator of household spending and broader consumer trends. This report is particularly relevant given persistent inflation, elevated commodity costs partly linked to geopolitical tensions, and more price-sensitive consumers who are shifting toward value options in some categories. With full-year organic sales growth slowing to 1% (down from 2% in FY2025 and 4% in FY2024), investors are watching closely to see whether PG can restore volume growth while maintaining profitability.

Reported Results

For the fourth quarter of fiscal 2026 ended June 30, 2026, Procter & Gamble reported net sales of $21.2 billion, a 2% increase from $20.9 billion in the prior-year period. The top line nonetheless came in below the analyst consensus of approximately $21.38 billion. Foreign exchange added about one percentage point to growth, while volume, pricing, and mix were neutral overall, leaving organic sales flat year-over-year.

GAAP diluted net EPS declined 15% to $1.26, affected by lower gross margins and higher SG&A expenses. Core EPS, which excludes certain one-time items, fell 3% to $1.43 but still edged past the consensus of $1.42. On a currency-neutral basis, core EPS declined 5% from the prior year. Net earnings totaled $3.04 billion, down 16% from $3.62 billion a year earlier.

Segment results were mixed. Beauty delivered 4% organic sales growth, supported by mid-single-digit gains in hair care and skin and personal care. Grooming and Fabric & Home Care were flat organically, Health Care declined 1%, and Baby, Feminine & Family Care posted a 2% organic sales drop as both volume and pricing weakened. I also checked this using Tickeron’s AI Screener to see how PG stacks up against peers in the sector.

For the full fiscal year 2026, PG reported net sales of $87.0 billion (up 3%) and core EPS of $6.89 (up 1%). Operating cash flow reached $19.6 billion, and the company returned more than $15 billion to shareholders through $10.2 billion in dividends and $5.0 billion in share repurchases. The April 2026 dividend increase marked the 70th consecutive year of dividend growth.

Market Reaction and Investor Sentiment

Investors reacted negatively to the results, with PG shares declining roughly 3% to 4% in Wednesday trading. Although the small core EPS beat provided a modest positive, the revenue miss and cautious fiscal 2027 outlook weighed more heavily on sentiment. Management highlighted roughly $1 billion in after-tax headwinds from higher raw material, energy, and transportation costs, partly tied to Middle East developments and oil prices near $90 per barrel. With organic sales stalled and three of five segments showing flat or negative growth, the market focused on the durability of top-line momentum and margin resilience. From what I see, the reaction underscores that investors are prioritizing sustained revenue growth over a one-penny EPS beat in the current environment.

Forward Outlook and Key Factors to Monitor

Looking ahead to fiscal 2027, Procter & Gamble expects organic sales growth of 1% to 3% and core EPS between $6.89 and $7.11, implying flat to 3% growth versus fiscal 2026. Management noted that the first quarter is likely to be the most difficult, with EPS expected to decline at least 5% year-over-year before conditions improve later in the year.

Key variables include the path of commodity costs, especially crude oil, which affects raw materials, energy, and transportation. The company is budgeting for approximately $1 billion in after-tax commodity headwinds, or about $0.56 per share—an 8% drag on core EPS growth. Consumer behavior will also matter, particularly as lower-income households continue to seek value and private-label options. The Beauty segment has held up well, but softness in Grooming, Health Care, and Family Care deserves attention.

Productivity efforts remain central. PG achieved 340 basis points of productivity savings in fiscal 2026 and plans to fund reinvestments through further efficiency gains. E-commerce, which grew 6% and now accounts for 20% of sales, is another area of focus. I’m watching this closely as digital channels continue to evolve. Investors should track quarterly organic sales trends, segment volume performance, and margin trends throughout the year.

Using Tickeron’s AI Tools in My Research

When evaluating earnings reports like this one, I find it helpful to run quick comparisons with Tickeron’s AI Screener. The tool lets me filter stocks by industry, market cap, technical signals, and other criteria to see how PG and similar names are performing relative to peers. It saves time and surfaces ideas I might otherwise miss during earnings season.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: PG

Contributor

Financial writer and active order flow futures trader with a focus on fundamental analysis, macroeconomic factors, and equity research. I make in-depth blogs on stocks and ETFs, bridging the gap between raw market data and real-world trading decisions.


PG in upward trend: price may ascend as a result of having broken its lower Bollinger Band on July 30, 2026

PG may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 42 cases where PG's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The 50-day moving average for PG moved above the 200-day moving average on July 27, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where PG advanced for three days, in of 351 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 266 cases where PG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Bearish Trend Analysis

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 64 cases where PG's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .

The Momentum Indicator moved below the 0 level on August 07, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on PG as a result. In of 87 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for PG turned negative on July 08, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at .

PG moved below its 50-day moving average on August 07, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for PG crossed bearishly below the 50-day moving average on August 05, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.281) is normal, around the industry mean (24.546). P/E Ratio (21.764) is within average values for comparable stocks, (54.707). Projected Growth (PEG Ratio) (4.128) is also within normal values, averaging (3.028). Dividend Yield (0.030) settles around the average of (0.034) among similar stocks. P/S Ratio (4.010) is also within normal values, averaging (2.471).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. PG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 22.88B. The market cap for tickers in the group ranges from 81.32K to 334.9B. PG holds the highest valuation in this group at 334.9B. The lowest valued company is QNTA at 81.32K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was -3%. For the same Industry, the average monthly price growth was 5%, and the average quarterly price growth was -3%. HNST experienced the highest price growth at 32%, while BYAH experienced the biggest fall at -85%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was -35%. For the same stocks of the Industry, the average monthly volume growth was -5% and the average quarterly volume growth was -60%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 53
P/E Growth Rating: 52
Price Growth Rating: 53
SMR Rating: 70
Profit Risk Rating: 91
Seasonality Score: -40 (-100 ... +100)
View a ticker or compare two or three
PG
Daily Signal:
Gain/Loss:
Interact to see
Advertisement
A.I.Advisor
published price charts
Last 5 trading days
A.I. Advisor
published General Information

General Information

a provider of branded consumer packaged goods

Industry HouseholdPersonalCare

Profile
Details
Industry
Household Or Personal Care
Address
One Procter and Gamble Plaza
Phone
+1 513 983-1100
Employees
107000
Web
https://www.pginvestor.com
Interact to see
Advertisement
Novo Nordisk (NVO) reports Q4 2025 earnings on February 4, 2026, with consensus estimates of $11.96 billion in revenue and $0.89 EPS, reflecting a moderation in GLP-1 growth. Eli Lilly (LLY) is expected to report around the same time, with projections of $17.87 billion in revenue and $6.99 EPS, driven by continued volume gains from Mounjaro and Zepbound.
Banco Santander (SAN) reports Q4 2025 earnings on February 4, 2026, following record nine-month attributable profit of €10.3 billion, up 11% year over year.
Uber (UBER) reports Q4 2025 earnings on February 4, 2026, with consensus estimates of $0.78 EPS and $14.32 billion in revenue, up about 20% year over year.
Qualcomm’s Q1 FY2026 report, covering the period ended December 28, 2025, arrives amid a pivotal shift in the semiconductor landscape. While handset growth moderates, the company is expanding in automotive, IoT, and AI-enabled devices.
UBS Group AG reports Q4 2025 earnings on February 4, 2026, with consensus EPS ranging $0.25–$0.67 and revenue around $11.62 billion, down YoY. HSBC Holdings plc reports Q4 earnings on February 25, 2026, with consensus EPS ~$1.57; Q3 showed resilient net interest income despite $1.4B in legal provisions.
Boston Scientific’s Q4 caps a transformative year, driven by ~15.5% organic growth from WATCHMAN, FARAPULSE electrophysiology, and MedSurg expansions. As a leader in minimally invasive devices, BSX’s results set the benchmark against Medtronic and Stryker—diversified medtech giants navigating tariffs, procedural rebounds, and innovation.
Arm, the leading provider of energy-efficient processor designs powering over 99% of smartphones and expanding into AI data centers, faces high scrutiny in Q3 FY2026 (ending Dec 31, 2025). After a strong Q2 with record royalty and licensing revenue, investors are focused on whether AI demand will continue to drive robust growth.
Datadog (DDOG) has come under pressure in recent sessions as volatility across the software sector weighs on sentiment ahead of earnings. Trading in the $108–120 range following a pullback from highs near $200, the stock reflects a disconnect between near-term market caution and resilient underlying fundamentals.
Starbucks shares have shown renewed strength in recent trading, rebounding from earlier lows within a 52-week range of $75.50 to $117.46. The recovery reflects improving comparable sales trends and a return to transaction growth, suggesting early progress from operational initiatives aimed at reconnecting with customers.
DoorDash holds a Strong Buy consensus from 33 analysts, with an average 12-month price target of $280.82, implying more than 40% upside from recent trading levels.
Amazon’s Q4 report capped a strong year marked by accelerating cloud growth, steady retail execution, and expanding advertising profitability. The results reinforced Amazon’s positioning as a core beneficiary of enterprise AI demand, particularly through AWS, while highlighting improving operating leverage across the broader business.
ConocoPhillips reported Q4 2025 adjusted EPS of $1.02, below consensus of $1.08, driven by weaker realized commodity prices.
ICE reported Q4 2025 net revenues of $2.5 billion, up 8% year-over-year, capping 20 consecutive years of record annual revenues at $9.9 billion.
Eli Lilly’s Q4 results highlight explosive growth from GLP-1 therapies, cementing leadership in obesity and diabetes. The company’s strong revenue beat and robust 2026 guidance illustrate high-growth pharma dynamics. Johnson & Johnson, in contrast, exemplifies a diversified healthcare strategy, combining pharmaceuticals, MedTech, and consumer health for steady expansion.
Eli Lilly (LLY), AbbVie (ABBV), and Merck (MRK) all reported strong Q4 2025 earnings, but the market reacted differently to each, reflecting variations in growth profiles, product concentration, and sector dynamics. AbbVie delivered Q4 revenue of $16.62 billion, up 10% year-over-year, with full-year revenue reaching $61.2 billion, an 8.6% increase. Adjusted EPS came in at $2.71, surpassing consensus, though shares dipped following the report amid ongoing Humira concerns
Novo Nordisk (NVO) reported Q4 2025 EPS of $1.02, surpassing estimates of $0.92, with revenue of $12.53B vs $11.99B expected. Full-year 2025 sales rose 10% at constant exchange rates (CER) to DKK 309B, but 2026 guidance anticipates a 5–13% decline at CER due to pricing pressures. Novartis (NVS) posted Q4 core EPS of $2.03, beating $1.99 estimates; net sales of $13.34B slightly missed consensus. FY sales grew 8%, with core EPS up 17% to $8.98.
MUFG (Mitsubishi UFJ Financial Group) posted Q3 FY2026 profits of ¥1.81 trillion, up 3.7% YoY, on track for its full-year target of ¥2.1 trillion. HSBC is set to report Q4 FY2025 earnings on Feb 25, 2026, with consensus EPS around $1.60; recent quarters showed resilient net interest income (NII) supported by Asia wealth growth.
Gogo shares continue to trade near 52-week lows around $4, weighed down by competitive threats from Starlink and slower-than-anticipated AVANCE system upgrades. William Blair downgraded the stock to Market Perform in December 2025, citing leverage concerns and intensifying rivalry in in-flight connectivity.
Quantum Computing Inc. completed a $110 million acquisition of Luminar Semiconductor on February 2, significantly strengthening its photonics and manufacturing capabilities. Shares have traded with elevated volatility, peaking near $12.70 in mid-January before retreating to the $9 range amid heavy volume.
ERII shares have remained resilient, trading near $15.47 ahead of Q4 and full-year 2025 earnings scheduled for February 25, 2026. Q3 2025 results exceeded expectations, with revenue of $32 million and EPS of $0.07, despite year-over-year declines tied to project timing.