Salmonella Fears Stoke Ritz Cracker Recalls

Are you a fan of Ritz Cracker sandwiches and Ritz Bits? Both items are being recalled by maker Mondelez after concern that they may be contaminated with salmonella. No cases have been confirmed, but Mondelez appears to be trying to pre-empt any PR disaster by getting in front of any potential problems. They believe that some Ritz cracker items may contain whey powder tainted with salmonella.

There's a benefit to nipping any health issue in the bud before it makes its way to the public eye. Last month, Kellogg recalled 11 million boxes of Honey Smacks cereal due to salmonella concerns, but not after over 100 people were affected with illness. Many investors also remember Chipotle's long struggle to re-establish its brand after its E.coli outbreak, not to mention the stock's plummet that followed.

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Sergey Savastiouk|Expert

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.