Strive, Inc. (formerly Asset Entities Inc.) is a Dallas, Texas-based company that transformed into a Bitcoin treasury company following its 2025 business combination. Founded in 2022 by Vivek Ramaswamy as an asset manager, Strive operates across two segments: Asset Management, which generates advisory fees from exchange-traded funds, collective investment trusts, and a direct indexing platform, and Corporate & Other, which houses its Bitcoin treasury. Under CEO Matt Cole, the company has positioned itself as a debt-free accumulator of Bitcoin, funding purchases primarily through preferred equity rather than convertible debt. Investors follow ASST as a leveraged proxy for Bitcoin prices and as a play on the broader institutional adoption of bitcoin-treasury strategies. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.
Over the last 30 days, ASST advanced approximately 109%, rising from a closing price near $13.20 to about $27.57 as of the most recent session. The move was steep and sustained, with the stock setting a year-to-date high above $29 during the period before easing slightly.
The longer three-month view tells a similar but more volatile story. About a quarter earlier, shares traded near $15.79, meaning the stock has gained roughly 75% over that stretch. The quarter was not a straight line: shares touched a mid-June high above $16, pulled back below $11 in late June, consolidated through July, and then accelerated sharply in late August and September as Bitcoin purchases intensified. The recent 30-day surge accounts for the bulk of the quarterly gain. From what I see, this pattern highlights how quickly sentiment can shift in the bitcoin-treasury space.
The primary catalyst behind the 30-day advance was Strive's stepped-up Bitcoin accumulation. The company purchased 3,156 BTC in August alone, versus 136 BTC in July, then disclosed a 1,375 BTC acquisition between late August and early September at a cost of roughly $109 million, followed by an additional 469 BTC purchased in early-to-mid September. These moves lifted total holdings to about 25,000 BTC and pushed Strive past crypto exchange Bullish to become the fifth-largest public bitcoin-treasury company, while its market capitalization surpassed that of Japan-based Metaplanet.
Financing also fueled sentiment. Strive's SATA perpetual preferred stock, which pays a 13% annualized dividend daily and trades near its $100 par value, crossed roughly $1 billion in notional value outstanding, providing a steady capital pipeline without adding debt. Meanwhile, a rising Bitcoin price—which briefly traded above $82,000 before settling in the mid-to-high $70,000s—supported the valuation of the treasury. The rally also carried shares above the $27 exercise price on more than $700 million of warrants expiring in mid-October, raising the prospect of additional capital for future purchases. Analyst attention, including a raised year-end Bitcoin forecast and price target from TD Cowen, added to positive momentum. I’m watching this closely as the warrant expiration approaches.
The quarterly move reflects Strive's broader pivot into a Bitcoin treasury model rather than any single event. Since the business combination and rebranding, management has prioritized rapid, debt-free Bitcoin accumulation through its SATA at-the-market issuance engine, which allows continuous capital raising while the preferred shares trade at or above par. Bitcoin's recovery from mid-year levels and growing investor appetite for bitcoin-treasury equities lifted the entire peer group, with Strive outperforming many larger holders on a percentage basis. The company's climb up the public-holder rankings, combined with its zero-debt balance sheet and expanding preferred-stock capacity, shaped a multi-month narrative of accelerating treasury growth that culminated in the recent surge.
Several factors could shape ASST shares going forward. The most immediate is the mid-October expiration of more than $700 million in warrants with a $27 exercise price; whether they convert will determine how much fresh capital Strive can deploy into Bitcoin. Bitcoin price movements will also directly influence the value of the treasury and investor sentiment, while the sustainability of SATA issuance at or near par will govern the pace of future purchases. Investors should monitor the rate of Bitcoin accumulation and Strive's progress up the public-holder rankings, as well as quarterly results and advisory-fee trends in the asset-management segment. Valuation remains stretched, with a price-to-sales ratio well above historical levels and persistent operating losses, so risk considerations include Bitcoin volatility, dilution, preferred-dividend obligations, and the evolving regulatory environment for digital assets.
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The 10-day RSI Indicator for ASST moved out of overbought territory on September 25, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 19 instances where the indicator moved out of the overbought zone. In 19 of the 19 cases the stock moved lower in the days that followed. This puts the odds of a move down at 90%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 19 of 21 cases where ASST's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 90%.
The Momentum Indicator moved below the 0 level on October 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ASST as a result. In 58 of 62 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 90%.
The Moving Average Convergence Divergence Histogram (MACD) for ASST turned negative on September 22, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 24 similar instances when the indicator turned negative. In 23 of the 24 cases the stock turned lower in the days that followed. This puts the odds of success at 90%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ASST declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 90%.
The 50-day moving average for ASST moved above the 200-day moving average on September 04, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +2.73% 3-day Advance, the price is estimated to grow further. Considering data from situations where ASST advanced for three days, in 133 of 154 cases, the price rose further within the following month. The odds of a continued upward trend are 86%.
The Aroon Indicator entered an Uptrend today. In 60 of 69 cases where ASST Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 87%.
The Tickeron Price Growth Rating for this company is 34 (best 1 - 100 worst), indicating steady price growth. ASST’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 99 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.382) is normal, around the industry mean (3.242). P/E Ratio (0.000) is within average values for comparable stocks, (26.802). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (1.341). ASST has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.081). ASST's P/S Ratio (113.636) is very high in comparison to the industry average of (15.853).
The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ASST’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 82, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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