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Nov 06, 2026
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The Honest Company (HNST) Delivers Record Margins and Raises Full-Year Outlook

The Honest Company (HNST) Delivers Record Margins and Raises Full-Year Outlook

Key Takeaways

  • Revenue reached $84.6 million, down 8.6% year over year, but beat the consensus estimate of roughly $80.8 million.
  • Organic revenue grew 9.2%, driven by strength in wipes and personal care.
  • Underlying adjusted gross margin rose to a record 48.9%, up 1,160 basis points from the prior-year period.
  • GAAP net income of $91.3 million was boosted by an $89.4 million income tax benefit, while adjusted net income was $3.1 million.
  • The company raised its full-year 2026 outlook and announced a new $30 million share repurchase authorization.
  • For more on the ticker's major developments, Major News, Today's Price Move, Price Targets, and Forecast are available on additional pages.
  • Explore Trending AI Robots to see AI-powered trading ideas currently in focus.

Why This Quarter Matters

The Honest Company has spent recent quarters reshaping its portfolio toward higher-margin categories such as wipes and personal care while winding down lower-margin businesses like diapers and apparel. That strategic shift is now showing up clearly in profitability, even as reported revenue declines. For investors, this third quarter report matters because it tests whether the company can keep expanding margins and generating cash without leverage, while sustaining organic growth. A record gross margin, a raised full-year outlook, and a new buyback authorization suggest management is gaining confidence in the durability of its business model.

Reported Results

For the third quarter ended September 30, 2026, HNST reported revenue of $84.6 million, a decline of 8.6% from $92.6 million a year earlier but above the consensus estimate of about $80.8 million. The top-line decline reflects strategic exits and lower diaper revenue; on an organic basis, revenue rose 9.2% to $79.3 million. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

Reported gross margin was 45%, while adjusted gross margin came in at 45.8%, an improvement of 850 basis points. Excluding apparel liquidation dilution, underlying adjusted gross margin reached a record 48.9%, up 1,160 basis points year over year, driven by supply chain efficiencies, lower fulfillment costs, and favorable product mix.

GAAP net income was $91.3 million, compared with $0.8 million in the prior-year period, largely reflecting an $89.4 million income tax benefit from the release of a valuation allowance on deferred tax assets. Adjusted and underlying adjusted net income were both $3.1 million. Adjusted EBITDA was $6.3 million, or 7.4% of sales, up 360 basis points from a year earlier.

Market Reaction and Investor Sentiment

Investor sentiment heading into the report was cautious, given expectations of a double-digit year-over-year revenue decline. The stronger-than-expected top line, record underlying margins, and a raised full-year outlook are likely to be read positively, particularly alongside the new $30 million buyback and a balance sheet holding $103 million in cash with zero debt. The large GAAP earnings figure, however, is driven by a one-time tax benefit, so investors are expected to focus on adjusted results and the sustainability of margin gains rather than the headline net income number.

Forward Outlook and Key Factors to Monitor

Management raised its full-year 2026 outlook across the board. Reported revenue is now expected in the range of $322 million to $325 million, up from $319 million to $325 million, with organic revenue growth of 6% to 7%. The adjusted gross margin outlook was lifted to 45.5% to 46.5%, and adjusted EBITDA guidance moved to $25 million to $26 million.

Investors should watch whether the company can sustain its organic growth momentum in wipes and personal care, which now represent a majority of revenue, while continuing to manage the structural decline in the diaper category. Marketing spend is increasing to support higher-margin platforms, so the balance between investment and margin expansion will be a key swing factor.

Other factors to monitor include tariff levels and mitigation efforts, household penetration trends, and how the company deploys its new repurchase authorization against its stated goal of disciplined capital allocation. Free cash flow generation will remain an important signal of the asset-light model's health.

Using Tickeron’s AI Screener for My Research

I often turn to Tickeron’s AI Screener when analyzing earnings reports like this one. It lets me quickly filter stocks by fundamentals, technical patterns, and performance metrics to spot comparable names or confirm trends in the personal care space. The tool has become a regular part of how I build context around quarterly results without spending hours on manual screens.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: HNST

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


HNST's RSI Indicator ascends from oversold territory

The RSI Oscillator for HNST moved out of oversold territory on November 04, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 38 similar instances when the indicator left oversold territory. In 36 of the 38 cases the stock moved higher. This puts the odds of a move higher at 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 8 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

Following a +3.26% 3-day Advance, the price is estimated to grow further. Considering data from situations where HNST advanced for three days, in 172 of 250 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.

HNST may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 21, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on HNST as a result. In 90 of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 90%.

HNST moved below its 50-day moving average on October 06, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for HNST crossed bearishly below the 50-day moving average on October 08, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 90%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HNST declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 87%.

The Aroon Indicator for HNST entered a downward trend on November 03, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 4 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.852) is normal, around the industry mean (21.072). HNST has a moderately low P/E Ratio (-44.400) as compared to the industry average of (16.552). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (1.518). Dividend Yield (0.000) settles around the average of (0.033) among similar stocks. P/S Ratio (1.750) is also within normal values, averaging (1.902).

The Tickeron Price Growth Rating for this company is 48 (best 1 - 100 worst), indicating steady price growth. HNST’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 93 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 98 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HNST’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 24.68B. The market cap for tickers in the group ranges from 60.48K to 388.63B. PG holds the highest valuation in this group at 388.63B. The lowest valued company is EOSS at 60.48K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was 1%. For the same Industry, the average monthly price growth was 2%, and the average quarterly price growth was 12%. HELE experienced the highest price growth at 26%, while YSG experienced the biggest fall at -13%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was 155%. For the same stocks of the Industry, the average monthly volume growth was 146% and the average quarterly volume growth was 84%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 52
P/E Growth Rating: 50
Price Growth Rating: 51
SMR Rating: 73
Profit Risk Rating: 86
Seasonality Score: 21 (-100 ... +100)
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General Information

Industry HouseholdPersonalCare

Industry
N/A
Address
12130 Millennium Drive
Phone
+1 888 862-8818
Employees
174
Web
https://www.honest.com
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