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Nov 10, 2026
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Why Is Viant Technology (DSP) Stock Down -21.08% Today?

Why Is Viant Technology (DSP) Stock Down -21.08% Today?

Key Takeaways

  • DSP shares tumbled 21.08% to $11.08, down $2.96 from the prior session's close of $14.04.
  • The selloff was earnings-driven, following third-quarter results that showed GAAP earnings per share falling to $0.00 and net income attributable to Viant plunging 93%.
  • Fourth-quarter revenue guidance of $130.5–$133.5 million landed below analyst consensus, implying growth decelerating to roughly 20% from 29% in Q3.
  • Margin and cost pressures compounded the decline, with adjusted EBITDA margin slipping and operating expenses expected to rise about 25% next quarter on recent acquisitions.
  • The move was largely company-specific, diverging from broader ad-tech and connected-TV momentum.
  • Traders are watching whether revenue growth re-accelerates and whether the Waymark and TVision acquisitions begin contributing to results.
  • For deeper analysis, review Price Targets, Earnings, and Forecast data for DSP.
  • Explore Trending AI Robots to see how AI-driven strategies are positioning across current market conditions.

Opening Summary

Viant Technology Inc. (DSP), a programmatic advertising technology company that operates a demand-side platform focused on connected TV (CTV), saw its shares plunge 21.08% in Tuesday's session, falling $2.96 to $11.08 from a prior close of $14.04. The decline reversed an initial post-earnings rally that had carried the stock toward its 52-week high, as investors digested the full picture of a mixed quarterly report marked by deteriorating GAAP profitability and a softer forward outlook.

Earnings Results and Guidance Drive the Selloff

The sharp move was rooted in Viant's third-quarter 2026 report. While revenue grew 29% year over year to $110.4 million and beat consensus by roughly 1.2%, the profit picture was far weaker. GAAP diluted earnings per share fell to $0.00 from $0.06 a year earlier, net income attributable to Viant dropped 93% to just $67,000, and operating income narrowed to $1.9 million from $4.2 million. Non-GAAP diluted EPS of $0.13 also missed the $0.18 consensus by a wide margin.

Guidance compounded the pressure. Management guided fourth-quarter revenue to $130.5–$133.5 million, below the analyst consensus of roughly $140.5 million and implying year-over-year growth decelerating to about 20% from 29% in the third quarter. The company's full-year revenue outlook of approximately $435 million similarly trailed Street expectations.

Margin and Cost Concerns

Investors also reacted to rising expense burdens. General and administrative expense climbed 55%, stock-based compensation jumped to $10.4 million from $6.4 million, and adjusted EBITDA margin on contribution ex-TAC slipped to 29% from 30%. Management indicated that operating costs are expected to rise about 25% next quarter, partly reflecting the TVision and Waymark acquisitions, neither of which is expected to contribute meaningful revenue in the near term.

The growth narrative also showed signs of cooling. Connected TV spend growth eased to roughly 40% from about 50% in the prior quarter, and political advertising—once expected to be a meaningful midterm contributor—was described as minimal. These factors reinforced concerns that the stock's elevated multiple left little room for error.

Market Context and Trading Activity

The decline represented a sharp reversal after DSP had rallied roughly 9% in the prior session as investors initially focused on management's preferred metrics—contribution ex-TAC and adjusted EBITDA—which both topped guidance. The subsequent pullback was company-specific rather than sector-wide, reflecting a reassessment of earnings quality and growth trajectory rather than broad pressure on ad-tech or CTV names. The stock traded through recent support levels as the gap between reported revenue growth and actual profitability widened.

What Comes Next for DSP

Looking ahead, investors will focus on whether Viant can convert its growing CTV platform into sustained profitability. Key watch items include fourth-quarter execution against guidance, the pace of contribution ex-TAC growth into 2027, and the eventual revenue contribution from the Waymark generative-AI creative platform and TVision measurement panel. Management's initial 2027 framework calls for at least 20% growth in contribution ex-TAC with meaningful adjusted EBITDA margin expansion. Risks include acquisition-related cost increases arriving ahead of revenue, declining open-internet traffic, changes to ad targeting identifiers, and potential channel conflict with agencies.

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The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: DSP

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


DSP sees its Stochastic Oscillator climbs out of oversold territory

On November 09, 2026, the Stochastic Oscillator for DSP moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 63 instances where the indicator left the oversold zone. In 57 of the 63 cases the stock moved higher in the following days. This puts the odds of a move higher at over 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The 10-day moving average for DSP crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 17 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 81%.

Following a +10.99% 3-day Advance, the price is estimated to grow further. Considering data from situations where DSP advanced for three days, in 252 of 297 cases, the price rose further within the following month. The odds of a continued upward trend are 85%.

The Aroon Indicator entered an Uptrend today. In 137 of 177 cases where DSP Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 77%.

Bearish Trend Analysis

The 10-day RSI Indicator for DSP moved out of overbought territory on October 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 33 similar instances where the indicator moved out of overbought territory. In 29 of the 33 cases, the stock moved lower in the following days. This puts the odds of a move lower at 88%.

The Momentum Indicator moved below the 0 level on November 10, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on DSP as a result. In 76 of 99 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 77%.

The Moving Average Convergence Divergence Histogram (MACD) for DSP turned negative on October 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 46 similar instances when the indicator turned negative. In 37 of the 46 cases the stock turned lower in the days that followed. This puts the odds of success at 80%.

DSP moved below its 50-day moving average on November 10, 2026 date and that indicates a change from an upward trend to a downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where DSP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 82%.

DSP broke above its upper Bollinger Band on October 08, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 39 (best 1 - 100 worst), indicating steady price growth. DSP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 63 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 71 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.399) is normal, around the industry mean (-1.906). P/E Ratio (23.787) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.902) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (2.902) is also within normal values, averaging (70.383).

The Tickeron PE Growth Rating for this company is 95 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DSP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.

Notable companies

The most notable companies in this group are Shopify Inc (NASDAQ:SHOP), Salesforce (NYSE:CRM), Uber Technologies (NYSE:UBER), ServiceNow Inc. (NYSE:NOW), Adobe (NASDAQ:ADBE), Intuit (NASDAQ:INTU), Datadog (NASDAQ:DDOG), Autodesk (NASDAQ:ADSK), Workday (NASDAQ:WDAY), Atlassian Corp (NASDAQ:TEAM).

Industry description

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

Market Cap

The average market capitalization across the Packaged Software Industry is 10.32B. The market cap for tickers in the group ranges from 39 to 269.45B. SAP holds the highest valuation in this group at 269.45B. The lowest valued company is STIXF at 39.

High and low price notable news

The average weekly price growth across all stocks in the Packaged Software Industry was -2%. For the same Industry, the average monthly price growth was -4%, and the average quarterly price growth was 4%. SAGT experienced the highest price growth at 47%, while AUUD experienced the biggest fall at -71%.

Volume

The average weekly volume growth across all stocks in the Packaged Software Industry was -12%. For the same stocks of the Industry, the average monthly volume growth was 21% and the average quarterly volume growth was -44%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 58
Price Growth Rating: 59
SMR Rating: 77
Profit Risk Rating: 93
Seasonality Score: 10 (-100 ... +100)
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General Information

Industry PackagedSoftware

Industry
N/A
Address
2722 Michelson Drive
Phone
+1 949 861-8888
Employees
380
Web
https://www.viantinc.com
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Why Is Viant Technology (DSP) Stock Down -21.08% Today?