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AAPL vs GOOG
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is AAPL is a Buy and GOOG is a Hold.
AAPL's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for AAPL turned positive on October 14, 2026. Looking at past instances where AAPL's MACD turned positive, the stock continued to rise in 31 of 46 cases over the following month. The odds of a continued upward trend are 67%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on AAPL as a result. In 36 of 65 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 55%.
Following a +0.58% 3-day Advance, the price is estimated to grow further. Considering data from situations where AAPL advanced for three days, in 234 of 353 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.
The Aroon Indicator entered an Uptrend today. In 190 of 302 cases where AAPL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 63%.
Bearish Trend Analysis
The 10-day RSI Indicator for AAPL moved out of overbought territory on September 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 46 similar instances where the indicator moved out of overbought territory. In 23 of the 46 cases, the stock moved lower in the following days. This puts the odds of a move lower at 50%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 34 of 62 cases where AAPL's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 55%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AAPL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 56%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 11 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 16 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 41 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. AAPL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 93 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: AAPL's P/B Ratio (46.082) is very high in comparison to the industry average of (3.936). P/E Ratio (38.756) is within average values for comparable stocks, (3.540). Projected Growth (PEG Ratio) (2.709) is also within normal values, averaging (4.647). Dividend Yield (0.003) settles around the average of (1.664) among similar stocks. P/S Ratio (10.526) is also within normal values, averaging (4.260).
GOOG's Stochastic Oscillator dives into oversold zone
The Stochastic Oscillator for GOOG moved into oversold territory on October 19, 2026. Be on the watch for the price uptrend or consolidation in the future. At that time, consider buying the stock or exploring call options.
Technical Analysis (Indicators)
Bullish Trend Analysis
The 10-day moving average for GOOG crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 57%.
Following a +0.48% 3-day Advance, the price is estimated to grow further. Considering data from situations where GOOG advanced for three days, in 239 of 351 cases, the price rose further within the following month. The odds of a continued upward trend are 68%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 16, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on GOOG as a result. In 45 of 77 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 58%.
The Moving Average Convergence Divergence Histogram (MACD) for GOOG turned negative on October 16, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 52 similar instances when the indicator turned negative. In 29 of the 52 cases the stock turned lower in the days that followed. This puts the odds of success at 56%.
GOOG moved below its 50-day moving average on October 16, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GOOG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.
GOOG broke above its upper Bollinger Band on September 21, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for GOOG entered a downward trend on September 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Profit vs. Risk Rating rating for this company is 4 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
The Tickeron Seasonality Score of 4 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 20 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. GOOG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 73 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.683) is normal, around the industry mean (1.004). P/E Ratio (16.873) is within average values for comparable stocks, (-53.419). Projected Growth (PEG Ratio) (1.212) is also within normal values, averaging (17.274). Dividend Yield (0.003) settles around the average of (0.982) among similar stocks. P/S Ratio (9.320) is also within normal values, averaging (71.888).
The Tickeron PE Growth Rating for this company is 83 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
AAPL | GOOG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 28 | 39 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 93 Overvalued | 73 Overvalued | |
PROFIT vs RISK RATING 1..100 | 16 | 4 | |
SMR RATING 1..100 | 11 | 20 | |
PRICE GROWTH RATING 1..100 | 42 | 49 | |
P/E GROWTH RATING 1..100 | 41 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 4 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GOOG's Valuation (73) in the Internet Software Or Services industry is in the same range as AAPL (93) in the Telecommunications Equipment industry. This means that GOOG’s stock grew similarly to AAPL’s over the last 12 months.
GOOG's Profit vs Risk Rating (4) in the Internet Software Or Services industry is in the same range as AAPL (16) in the Telecommunications Equipment industry. This means that GOOG’s stock grew similarly to AAPL’s over the last 12 months.
AAPL's SMR Rating (11) in the Telecommunications Equipment industry is in the same range as GOOG (20) in the Internet Software Or Services industry. This means that AAPL’s stock grew similarly to GOOG’s over the last 12 months.
AAPL's Price Growth Rating (42) in the Telecommunications Equipment industry is in the same range as GOOG (49) in the Internet Software Or Services industry. This means that AAPL’s stock grew similarly to GOOG’s over the last 12 months.
AAPL's P/E Growth Rating (41) in the Telecommunications Equipment industry is somewhat better than the same rating for GOOG (83) in the Internet Software Or Services industry. This means that AAPL’s stock grew somewhat faster than GOOG’s over the last 12 months.
| AAPL | GOOG | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 50% | N/A |
| Stochastic ODDS (%) | 2 days ago 55% | 2 days ago 69% |
| Momentum ODDS (%) | 2 days ago 55% | 2 days ago 58% |
| MACD ODDS (%) | 2 days ago 67% | 2 days ago 56% |
| TrendWeek ODDS (%) | 2 days ago 67% | 2 days ago 59% |
| TrendMonth ODDS (%) | 2 days ago 64% | 2 days ago 67% |
| Advances ODDS (%) | 7 days ago 66% | 8 days ago 68% |
| Declines ODDS (%) | 22 days ago 56% | 22 days ago 61% |
| BollingerBands ODDS (%) | N/A | 2 days ago 58% |
| Aroon ODDS (%) | 2 days ago 63% | 5 days ago 61% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
AAPL’s FA Score shows that 2 FA rating(s) are green while GOOG’s FA Score has 2 green FA rating(s).
- AAPL’s FA Score: 2 green, 3 red.
- GOOG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
AAPL’s TA Score shows that 4 TA indicator(s) are bullish while GOOG’s TA Score has 3 bullish TA indicator(s).
- AAPL’s TA Score: 4 bullish, 3 bearish.
- GOOG’s TA Score: 3 bullish, 6 bearish.
Price Growth
AAPL (@Computer Peripherals) experienced а +0.58% price change this week, while GOOG (@Internet Software/Services) price change was -2.52% for the same time period.
The average weekly price growth across all stocks in the @Computer Peripherals industry was -8.44%. For the same industry, the average monthly price growth was -14.56%, and the average quarterly price growth was -25.64%.
The average weekly price growth across all stocks in the @Internet Software/Services industry was -2.53%. For the same industry, the average monthly price growth was -4.00%, and the average quarterly price growth was -12.06%.
Reported Earning Dates
AAPL is expected to report earnings on Nov 02, 2026.
GOOG is expected to report earnings on Oct 28, 2026.
Industries' Descriptions
@Computer Peripherals (-8.44% weekly)Computer peripherals connect to a computer system to add functionality or to get information from or put information into computers. Think hard disk drive, data storage systems, cloud storage devices, printer and scanner, or mouse, keyboard etc. Some of the major companies operating in the computer peripherals industry include Western Digital Corporation, Seagate Technology PLC, NetApp, Inc., Zebra Technologies Corporation, and Xerox Holdings Corp.
@Internet Software/Services (-2.53% weekly)Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.
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