ADV
Price
$41.18
Change
+$1.29 (+3.23%)
Updated
Jul 13 closing price
Capitalization
546.17M
29 days until earnings call
Intraday BUY SELL Signals
ZD
Price
$51.87
Change
-$0.31 (-0.59%)
Updated
Jul 13 closing price
Capitalization
1.91B
29 days until earnings call
Intraday BUY SELL Signals
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ADV vs ZD

ADV vs ZD Comparison Chart in %
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ADV vs. ZD commentary
Jul 14, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ADV is a StrongBuy and ZD is a Hold.

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COMPARISON
Comparison
Jul 14, 2026
Stock price -- (ADV: $41.18 vs. ZD: $51.87)
Brand notoriety: ADV and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ADV: 76% vs. ZD: 34%
Market capitalization -- ADV: $546.17M vs. ZD: $1.91B
ADV [@Advertising/Marketing Services] is valued at $546.17M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $148.77B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.19B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ADV’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 1 green FA rating(s).

  • ADV’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 1 green, 4 red.
According to our system of comparison, both ADV and ZD are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ADV’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • ADV’s TA Score: 4 bullish, 5 bearish.
  • ZD’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, ZD is a better buy in the short-term than ADV.

Price Growth

ADV (@Advertising/Marketing Services) experienced а +2.87% price change this week, while ZD (@Advertising/Marketing Services) price change was -3.55% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.59%. For the same industry, the average monthly price growth was +0.10%, and the average quarterly price growth was +4.57%.

Reported Earning Dates

ADV is expected to report earnings on Aug 12, 2026.

ZD is expected to report earnings on Aug 12, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-2.59% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.91B) has a higher market cap than ADV($546M). ADV YTD gains are higher at: 87.182 vs. ZD (47.568). ZD has higher annual earnings (EBITDA): 322M vs. ADV (78M). ZD has more cash in the bank: 520M vs. ADV (144M). ZD has less debt than ADV: ZD (867M) vs ADV (1.55B). ADV has higher revenues than ZD: ADV (3.59B) vs ZD (1.45B).
ADVZDADV / ZD
Capitalization546M1.91B29%
EBITDA78M322M24%
Gain YTD87.18247.568183%
P/E RatioN/A44.31-
Revenue3.59B1.45B248%
Total Cash144M520M28%
Total Debt1.55B867M178%
FUNDAMENTALS RATINGS
ADV vs ZD: Fundamental Ratings
ADV
ZD
OUTLOOK RATING
1..100
6436
VALUATION
overvalued / fair valued / undervalued
1..100
42
Fair valued
81
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9990
PRICE GROWTH RATING
1..100
3839
P/E GROWTH RATING
1..100
987
SEASONALITY SCORE
1..100
n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ADV's Valuation (42) in the null industry is somewhat better than the same rating for ZD (81) in the Internet Software Or Services industry. This means that ADV’s stock grew somewhat faster than ZD’s over the last 12 months.

ADV's Profit vs Risk Rating (100) in the null industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (90) in the Internet Software Or Services industry is in the same range as ADV (99) in the null industry. This means that ZD’s stock grew similarly to ADV’s over the last 12 months.

ADV's Price Growth Rating (38) in the null industry is in the same range as ZD (39) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ZD's P/E Growth Rating (7) in the Internet Software Or Services industry is significantly better than the same rating for ADV (98) in the null industry. This means that ZD’s stock grew significantly faster than ADV’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ADVZD
RSI
ODDS (%)
Bearish Trend 1 day ago
90%
Bearish Trend 1 day ago
81%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
77%
Bearish Trend 1 day ago
74%
Momentum
ODDS (%)
Bearish Trend 1 day ago
88%
Bullish Trend 1 day ago
57%
MACD
ODDS (%)
Bearish Trend 1 day ago
85%
Bullish Trend 1 day ago
66%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
82%
Bearish Trend 1 day ago
75%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
85%
Bullish Trend 1 day ago
65%
Advances
ODDS (%)
Bullish Trend 1 day ago
80%
Bullish Trend 18 days ago
62%
Declines
ODDS (%)
Bearish Trend 26 days ago
87%
Bearish Trend 1 day ago
75%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
82%
Bearish Trend 1 day ago
80%
Aroon
ODDS (%)
Bullish Trend 1 day ago
89%
Bullish Trend 1 day ago
47%
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ADV
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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ADV and

Correlation & Price change

A.I.dvisor tells us that ADV and DLX have been poorly correlated (+33% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that ADV and DLX's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ADV
1D Price
Change %
ADV100%
+3.23%
DLX - ADV
33%
Poorly correlated
+2.61%
CMPR - ADV
30%
Poorly correlated
+0.17%
BOC - ADV
28%
Poorly correlated
-0.28%
ZD - ADV
26%
Poorly correlated
-0.59%
WIMI - ADV
24%
Poorly correlated
-5.37%
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ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-0.59%
DLX - ZD
58%
Loosely correlated
+2.61%
CMPR - ZD
46%
Loosely correlated
+0.17%
QNST - ZD
36%
Loosely correlated
+4.88%
BOC - ZD
35%
Loosely correlated
-0.28%
STGW - ZD
28%
Poorly correlated
+0.77%
More