APP
Price
$599.48
Change
+$13.11 (+2.24%)
Updated
Nov 28 closing price
Capitalization
202.6B
80 days until earnings call
Intraday BUY SELL Signals
U
Price
$42.52
Change
+$0.05 (+0.12%)
Updated
Nov 28 closing price
Capitalization
18.19B
60 days until earnings call
Intraday BUY SELL Signals
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APP vs U

Header iconAPP vs U Comparison
Open Charts APP vs UBanner chart's image
Applovin
Price$599.48
Change+$13.11 (+2.24%)
Volume$1.83M
Capitalization202.6B
Unity Software
Price$42.52
Change+$0.05 (+0.12%)
Volume$2.33M
Capitalization18.19B
APP vs U Comparison Chart in %
APP
Daily Signal:
Gain/Loss:
U
Daily Signal:
Gain/Loss:
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VS
APP vs. U commentary
Nov 30, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is APP is a StrongBuy and U is a StrongBuy.

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COMPARISON
Comparison
Nov 30, 2025
Stock price -- (APP: $599.48 vs. U: $42.52)
Brand notoriety: APP and U are both not notable
APP represents the Advertising/Marketing Services, while U is part of the Packaged Software industry
Current volume relative to the 65-day Moving Average: APP: 35% vs. U: 23%
Market capitalization -- APP: $202.6B vs. U: $18.19B
APP [@Advertising/Marketing Services] is valued at $202.6B. U’s [@Packaged Software] market capitalization is $18.19B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $202.6B to $0. The market cap for tickers in the [@Packaged Software] industry ranges from $279.62B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.71B. The average market capitalization across the [@Packaged Software] industry is $8.23B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

APP’s FA Score shows that 1 FA rating(s) are green whileU’s FA Score has 0 green FA rating(s).

  • APP’s FA Score: 1 green, 4 red.
  • U’s FA Score: 0 green, 5 red.
According to our system of comparison, APP is a better buy in the long-term than U.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

APP’s TA Score shows that 5 TA indicator(s) are bullish while U’s TA Score has 6 bullish TA indicator(s).

  • APP’s TA Score: 5 bullish, 4 bearish.
  • U’s TA Score: 6 bullish, 3 bearish.
According to our system of comparison, U is a better buy in the short-term than APP.

Price Growth

APP (@Advertising/Marketing Services) experienced а +15.23% price change this week, while U (@Packaged Software) price change was +9.67% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +5.55%. For the same industry, the average monthly price growth was -10.40%, and the average quarterly price growth was +129.20%.

The average weekly price growth across all stocks in the @Packaged Software industry was +4.13%. For the same industry, the average monthly price growth was -6.10%, and the average quarterly price growth was +44.30%.

Reported Earning Dates

APP is expected to report earnings on Feb 18, 2026.

U is expected to report earnings on Jan 29, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+5.55% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Packaged Software (+4.13% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
APP($203B) has a higher market cap than U($18.2B). U (89.230) and APP (85.122) have similar YTD gains . APP has higher annual earnings (EBITDA): 3.27B vs. U (3.83M). U has more cash in the bank: 1.69B vs. APP (1.19B). U has less debt than APP: U (2.23B) vs APP (3.51B). APP has higher revenues than U: APP (5.74B) vs U (1.78B).
APPUAPP / U
Capitalization203B18.2B1,115%
EBITDA3.27B3.83M85,595%
Gain YTD85.12289.23095%
P/E Ratio70.69N/A-
Revenue5.74B1.78B322%
Total Cash1.19B1.69B71%
Total Debt3.51B2.23B157%
TECHNICAL ANALYSIS
Technical Analysis
APPU
RSI
ODDS (%)
Bullish Trend 3 days ago
90%
N/A
Stochastic
ODDS (%)
Bearish Trend 3 days ago
76%
Bearish Trend 3 days ago
83%
Momentum
ODDS (%)
Bullish Trend 3 days ago
87%
Bullish Trend 3 days ago
81%
MACD
ODDS (%)
Bullish Trend 3 days ago
90%
Bullish Trend 3 days ago
81%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
88%
Bullish Trend 3 days ago
80%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
80%
Bullish Trend 3 days ago
80%
Advances
ODDS (%)
Bullish Trend 3 days ago
87%
Bullish Trend 6 days ago
79%
Declines
ODDS (%)
Bearish Trend 10 days ago
76%
Bearish Trend 14 days ago
86%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
90%
Bearish Trend 3 days ago
90%
Aroon
ODDS (%)
N/A
Bullish Trend 3 days ago
74%
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APP
Daily Signal:
Gain/Loss:
U
Daily Signal:
Gain/Loss:
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