APP stock forecast, quote, news & analysis
AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between the two... Show more
Why AppLovin Corporation (APP) Stock Is Down -21.3% in the Last 30 Days
Key Takeaways
- AppLovin (APP) fell roughly 21% over the 30-day period through October 30, closing at $228.50 after a 10.4% single-session decline.
- The pullback was amplified by weak peer reports from Reddit and Roblox, a broader AI-stock selloff, and a series of analyst price-target cuts.
- Over the trailing quarter, shares have lost about 43%, extending a slide that began after the company's August second-quarter report.
- Ongoing legal matters, including a securities class action, have added to investor caution and sentiment pressure.
- AppLovin is scheduled to report third-quarter 2026 results on November 4, which stands as the next major catalyst.
- For additional detail on this ticker's Price Targets, Earnings, and Forecast, explore the dedicated pages for a deeper view.
- Discover Trending AI Robots to see AI-driven trading strategies currently in focus.
AppLovin Corporation (APP) Company Overview and Market Position
AppLovin Corporation is an artificial-intelligence-powered advertising technology company headquartered in Palo Alto, California. Its core platform, anchored by the Axon machine-learning engine, connects advertisers with users and helps app developers monetize their inventory at scale. The company's suite includes the Axon Ads Manager, AppDiscovery for user acquisition, MAX in-app bidding and mediation technology, Adjust for measurement and analytics, and Wurl for connected-TV distribution.
After divesting its first-party mobile games portfolio in 2025, AppLovin refocused on its advertising business and has expanded beyond mobile gaming into e-commerce, web, and connected-TV advertising. Investors follow the stock closely because of its rapid revenue growth, exceptional profitability, and its positioning as a leading player in AI-driven ad tech.
AppLovin Corporation (APP) Stock Price Performance: Last 30 Days vs. Quarter
Over the 30-day window, APP declined approximately 21%, from a closing price of $290.43 on September 30 to $228.50 on October 30. Much of that damage came in a single session on October 30, when the stock fell 10.4% to a new 52-week closing low.
The quarterly picture is even steeper. From a close of roughly $404 in late July, shares have dropped about 43% to the October 30 close. The decline began in earnest after the company's second-quarter earnings call in early August, when the stock fell 19.7% in one day, and the weakness has persisted through the fall as sentiment around high-growth AI names has deteriorated.
What Drove APP Stock Price in the Last 30 Days
The most significant single-day move came on October 30, when APP dropped 10.4% to $228.50. The catalyst was largely external: Reddit (RDDT) and Roblox (RBLX) reported weaker-than-expected user figures, and Roblox disclosed a 9% year-over-year decline in daily active users. Because gaming still represents a large share of AppLovin's revenue, investors sold APP alongside its peers in what analysts described as "guilt by association." A broader selloff in AI-linked stocks, pressured by disappointing results from Amazon (AMZN) and Intel (INTC), compounded the move.
Sentiment was also weighed down by a steady drumbeat of analyst revisions. In late October, UBS cut its price target to $414 from $790, RBC lowered its target to $500 from $575, and Citi trimmed its target to $500 from $600 while keeping a Buy rating. Legal headwinds added further pressure, including a securities class action related to disclosures around the company's AI model improvements and generative AI video tool, as well as a separate dispute with Unity over its ad quality SDK.
What Drove APP Stock Performance Over the Last Quarter
The quarterly decline traces back to AppLovin's second-quarter report on August 5. Revenue of $1.92 billion, up about 53% year over year, narrowly missed consensus estimates, and management acknowledged that the pace of "meaningful model improvement" was lighter than normal during the quarter, while describing its generative AI video tool as still a work in progress. Shares fell 19.7% the next day, resetting growth expectations and triggering the securities litigation that has since weighed on the name.
The broader narrative has been a de-rating of high-multiple AI growth stocks. AppLovin's valuation has compressed sharply, with the stock trading near the low end of its five-year range on a forward earnings basis. This multiple contraction, combined with continued legal overhang and a reset in investor expectations for the pace of AI model gains, has kept the stock under pressure for the past several months.
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APP Stock Forecast Drivers: What Investors Should Watch Next
AppLovin's third-quarter 2026 earnings report, scheduled for November 4, is the clearest near-term catalyst. Management has guided to third-quarter revenue of $2.055 billion to $2.085 billion, and the market will focus on whether revenue lands at the top of that range, as well as any update on fourth-quarter guidance. The company's own outlook calls for growth of roughly 46% to 48% year over year.
Beyond earnings, investors should monitor commentary on the pace of AI model improvements, the rollout of the generative AI video tool, and progress in expanding beyond gaming into e-commerce and web advertising. Macroeconomic conditions, advertising demand trends, and developments in the pending litigation will also shape sentiment. As always, these are factors to evaluate, not recommendations to buy or sell.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
APP's RSI Oscillator is remaining in oversold zone for 1 day
It is expected that a price bounce should occur soon.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +0.99% 3-day Advance, the price is estimated to grow further. Considering data from situations where APP advanced for three days, in 284 of 331 cases, the price rose further within the following month. The odds of a continued upward trend are 86%.
APP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for APP turned negative on October 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 33 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 75%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where APP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.
The Aroon Indicator for APP entered a downward trend on November 02, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 79 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. APP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 97, placing this stock better than average.
The Tickeron Price Growth Rating for this company is 87 (best 1 - 100 worst), indicating slightly worse than average price growth. APP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 94 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (24.213) is normal, around the industry mean (0.848). P/E Ratio (17.510) is within average values for comparable stocks, (18.243). Projected Growth (PEG Ratio) (0.668) is also within normal values, averaging (1.501). Dividend Yield (0.000) settles around the average of (0.075) among similar stocks. APP's P/S Ratio (16.207) is very high in comparison to the industry average of (1.860).
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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