ASO
Price
$42.26
Change
-$0.20 (-0.47%)
Updated
Nov 19, 04:59 PM (EDT)
Capitalization
2.82B
20 days until earnings call
Intraday BUY SELL Signals
ULTA
Price
$497.36
Change
-$10.01 (-1.97%)
Updated
Nov 19, 04:59 PM (EDT)
Capitalization
22.3B
14 days until earnings call
Intraday BUY SELL Signals
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ASO vs ULTA

Header iconASO vs ULTA Comparison
Open Charts ASO vs ULTABanner chart's image
Academy Sports and Outdoors
Price$42.26
Change-$0.20 (-0.47%)
Volume$39.39K
Capitalization2.82B
Ulta Beauty
Price$497.36
Change-$10.01 (-1.97%)
Volume$7.43K
Capitalization22.3B
ASO vs ULTA Comparison Chart in %
ASO
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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VS
ASO vs. ULTA commentary
Nov 20, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASO is a Hold and ULTA is a Hold.

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COMPARISON
Comparison
Nov 20, 2025
Stock price -- (ASO: $42.26 vs. ULTA: $497.41)
Brand notoriety: ASO: Not notable vs. ULTA: Notable
Both companies represent the Specialty Stores industry
Current volume relative to the 65-day Moving Average: ASO: 71% vs. ULTA: 96%
Market capitalization -- ASO: $2.82B vs. ULTA: $22.3B
ASO [@Specialty Stores] is valued at $2.82B. ULTA’s [@Specialty Stores] market capitalization is $22.3B. The market cap for tickers in the [@Specialty Stores] industry ranges from $46.52B to $0. The average market capitalization across the [@Specialty Stores] industry is $3.82B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ASO’s FA Score shows that 2 FA rating(s) are green whileULTA’s FA Score has 2 green FA rating(s).

  • ASO’s FA Score: 2 green, 3 red.
  • ULTA’s FA Score: 2 green, 3 red.
According to our system of comparison, ULTA is a better buy in the long-term than ASO.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ASO’s TA Score shows that 3 TA indicator(s) are bullish while ULTA’s TA Score has 3 bullish TA indicator(s).

  • ASO’s TA Score: 3 bullish, 6 bearish.
  • ULTA’s TA Score: 3 bullish, 7 bearish.
According to our system of comparison, ASO is a better buy in the short-term than ULTA.

Price Growth

ASO (@Specialty Stores) experienced а -5.90% price change this week, while ULTA (@Specialty Stores) price change was -7.10% for the same time period.

The average weekly price growth across all stocks in the @Specialty Stores industry was -3.96%. For the same industry, the average monthly price growth was -9.76%, and the average quarterly price growth was -5.26%.

Reported Earning Dates

ASO is expected to report earnings on Dec 10, 2025.

ULTA is expected to report earnings on Dec 04, 2025.

Industries' Descriptions

@Specialty Stores (-3.96% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($22.3B) has a higher market cap than ASO($2.82B). ULTA has higher P/E ratio than ASO: ULTA (19.09) vs ASO (7.98). ULTA YTD gains are higher at: 14.366 vs. ASO (-25.937). ULTA has higher annual earnings (EBITDA): 1.88B vs. ASO (640M). ASO has more cash in the bank: 301M vs. ULTA (243M). ASO has less debt than ULTA: ASO (1.84B) vs ULTA (2.29B). ULTA has higher revenues than ASO: ULTA (11.7B) vs ASO (5.97B).
ASOULTAASO / ULTA
Capitalization2.82B22.3B13%
EBITDA640M1.88B34%
Gain YTD-25.93714.366-181%
P/E Ratio7.9819.0942%
Revenue5.97B11.7B51%
Total Cash301M243M124%
Total Debt1.84B2.29B81%
FUNDAMENTALS RATINGS
ULTA: Fundamental Ratings
ULTA
OUTLOOK RATING
1..100
63
VALUATION
overvalued / fair valued / undervalued
1..100
87
Overvalued
PROFIT vs RISK RATING
1..100
42
SMR RATING
1..100
20
PRICE GROWTH RATING
1..100
48
P/E GROWTH RATING
1..100
15
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
ASOULTA
RSI
ODDS (%)
Bullish Trend 2 days ago
90%
Bullish Trend 2 days ago
83%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
75%
Bullish Trend 2 days ago
64%
Momentum
ODDS (%)
Bearish Trend 3 days ago
71%
Bearish Trend 2 days ago
65%
MACD
ODDS (%)
Bearish Trend 2 days ago
74%
Bearish Trend 2 days ago
62%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
64%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
73%
Bearish Trend 2 days ago
62%
Advances
ODDS (%)
Bullish Trend 23 days ago
77%
Bullish Trend 8 days ago
68%
Declines
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
60%
BollingerBands
ODDS (%)
N/A
Bearish Trend 2 days ago
66%
Aroon
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
60%
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ASO
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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