BFH
Price
$51.24
Change
-$0.67 (-1.29%)
Updated
May 30 closing price
Capitalization
1.84B
52 days until earnings call
HEES
Price
$94.64
Change
-$0.60 (-0.63%)
Updated
May 30 closing price
Capitalization
2.3B
64 days until earnings call
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BFH vs HEES

Header iconBFH vs HEES Comparison
Open Charts BFH vs HEESBanner chart's image
Bread Financial Holdings
Price$51.24
Change-$0.67 (-1.29%)
Volume$719.74K
Capitalization1.84B
H&E Equipment Services
Price$94.64
Change-$0.60 (-0.63%)
Volume$1.86M
Capitalization2.3B
BFH vs HEES Comparison Chart
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BFH
Daily Signalchanged days ago
Gain/Loss if bought
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HEES
Daily Signalchanged days ago
Gain/Loss if bought
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BFH vs. HEES commentary
Jun 02, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BFH is a Buy and HEES is a Hold.

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COMPARISON
Comparison
Jun 02, 2025
Stock price -- (BFH: $51.24 vs. HEES: $94.64)
Brand notoriety: BFH: Notable vs. HEES: Not notable
Both companies represent the Finance/Rental/Leasing industry
Current volume relative to the 65-day Moving Average: BFH: 72% vs. HEES: 251%
Market capitalization -- BFH: $1.84B vs. HEES: $2.3B
BFH [@Finance/Rental/Leasing] is valued at $1.84B. HEES’s [@Finance/Rental/Leasing] market capitalization is $2.3B. The market cap for tickers in the [@Finance/Rental/Leasing] industry ranges from $573.25B to $0. The average market capitalization across the [@Finance/Rental/Leasing] industry is $13.03B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BFH’s FA Score shows that 2 FA rating(s) are green whileHEES’s FA Score has 2 green FA rating(s).

  • BFH’s FA Score: 2 green, 3 red.
  • HEES’s FA Score: 2 green, 3 red.
According to our system of comparison, HEES is a better buy in the long-term than BFH.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BFH’s TA Score shows that 5 TA indicator(s) are bullish while HEES’s TA Score has 4 bullish TA indicator(s).

  • BFH’s TA Score: 5 bullish, 5 bearish.
  • HEES’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, BFH is a better buy in the short-term than HEES.

Price Growth

BFH (@Finance/Rental/Leasing) experienced а +1.30% price change this week, while HEES (@Finance/Rental/Leasing) price change was 0.00% for the same time period.

The average weekly price growth across all stocks in the @Finance/Rental/Leasing industry was +1.59%. For the same industry, the average monthly price growth was +10.07%, and the average quarterly price growth was +12.88%.

Reported Earning Dates

BFH is expected to report earnings on Jul 24, 2025.

HEES is expected to report earnings on Aug 05, 2025.

Industries' Descriptions

@Finance/Rental/Leasing (+1.59% weekly)

A leasing company (e.g. United Rentals, Inc. ) is typically the legal owner of the asset for the duration of the lease, while the lessee has operating control over the asset while also having some share of the economic risks and returns from the change in the valuation of the underlying asset. Per capita disposable income and corporate earnings or cash flow could be some of the critical metrics for this business – the higher the values of these metrics, the potentially greater ability of consumers/businesses to afford apartments/office spaces for rent. Other finance companies include credit/debit card payment processing companies (e.g. Visa Inc. and Mastercard), private label credit cards providers (e.g. Synchrony Financial) and automobile finance companies (e.g. Credit Acceptance Corporation).

SUMMARIES
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FUNDAMENTALS
Fundamentals
HEES($2.3B) has a higher market cap than BFH($1.84B). HEES has higher P/E ratio than BFH: HEES (13.52) vs BFH (2.44). HEES YTD gains are higher at: 93.910 vs. BFH (-15.442). HEES has less debt than BFH: HEES (1.61B) vs BFH (5.44B). BFH has higher revenues than HEES: BFH (4.3B) vs HEES (1.47B).
BFHHEESBFH / HEES
Capitalization1.84B2.3B80%
EBITDAN/A673M-
Gain YTD-15.44293.910-16%
P/E Ratio2.4413.5218%
Revenue4.3B1.47B292%
Total CashN/A8.5M-
Total Debt5.44B1.61B338%
FUNDAMENTALS RATINGS
BFH vs HEES: Fundamental Ratings
BFH
HEES
OUTLOOK RATING
1..100
7350
VALUATION
overvalued / fair valued / undervalued
1..100
86
Overvalued
84
Overvalued
PROFIT vs RISK RATING
1..100
745
SMR RATING
1..100
653
PRICE GROWTH RATING
1..100
5139
P/E GROWTH RATING
1..100
113
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HEES's Valuation (84) in the Finance Or Rental Or Leasing industry is in the same range as BFH (86) in the Data Processing Services industry. This means that HEES’s stock grew similarly to BFH’s over the last 12 months.

HEES's Profit vs Risk Rating (5) in the Finance Or Rental Or Leasing industry is significantly better than the same rating for BFH (74) in the Data Processing Services industry. This means that HEES’s stock grew significantly faster than BFH’s over the last 12 months.

BFH's SMR Rating (6) in the Data Processing Services industry is somewhat better than the same rating for HEES (53) in the Finance Or Rental Or Leasing industry. This means that BFH’s stock grew somewhat faster than HEES’s over the last 12 months.

HEES's Price Growth Rating (39) in the Finance Or Rental Or Leasing industry is in the same range as BFH (51) in the Data Processing Services industry. This means that HEES’s stock grew similarly to BFH’s over the last 12 months.

HEES's P/E Growth Rating (3) in the Finance Or Rental Or Leasing industry is in the same range as BFH (11) in the Data Processing Services industry. This means that HEES’s stock grew similarly to BFH’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BFHHEES
RSI
ODDS (%)
Bearish Trend 4 days ago
80%
Bearish Trend 4 days ago
62%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
75%
Bearish Trend 4 days ago
72%
Momentum
ODDS (%)
Bearish Trend 4 days ago
79%
Bearish Trend 4 days ago
74%
MACD
ODDS (%)
Bearish Trend 4 days ago
85%
Bearish Trend 4 days ago
67%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
80%
Bullish Trend 4 days ago
74%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
77%
Bullish Trend 4 days ago
76%
Advances
ODDS (%)
Bullish Trend 20 days ago
71%
Bullish Trend 7 days ago
76%
Declines
ODDS (%)
Bearish Trend 4 days ago
78%
Bearish Trend 13 days ago
73%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
78%
Bearish Trend 4 days ago
63%
Aroon
ODDS (%)
Bullish Trend 4 days ago
82%
Bullish Trend 4 days ago
72%
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BFH
Daily Signalchanged days ago
Gain/Loss if bought
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HEES
Daily Signalchanged days ago
Gain/Loss if bought
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BFH and

Correlation & Price change

A.I.dvisor indicates that over the last year, BFH has been closely correlated with SYF. These tickers have moved in lockstep 86% of the time. This A.I.-generated data suggests there is a high statistical probability that if BFH jumps, then SYF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BFH
1D Price
Change %
BFH100%
-1.29%
SYF - BFH
86%
Closely correlated
-1.03%
ENVA - BFH
76%
Closely correlated
-0.68%
OMF - BFH
75%
Closely correlated
-1.20%
ALLY - BFH
72%
Closely correlated
-0.79%
SLM - BFH
68%
Closely correlated
-1.58%
More

HEES and

Correlation & Price change

A.I.dvisor indicates that over the last year, HEES has been loosely correlated with ASHTY. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if HEES jumps, then ASHTY could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HEES
1D Price
Change %
HEES100%
-0.63%
ASHTY - HEES
51%
Loosely correlated
+0.41%
LC - HEES
45%
Loosely correlated
-0.99%
ASHTF - HEES
42%
Loosely correlated
-1.75%
CTOS - HEES
41%
Loosely correlated
-2.27%
UPBD - HEES
41%
Loosely correlated
+0.09%
More