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BFH
Stock ticker: NYSE
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CHANGE
CAPITALIZATION

BFH stock forecast, quote, news & analysis

Formed by a combination of JCPenney’s credit card processing unit and The Limited’s credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services... Show more

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A.I.Advisor
published price charts
A.I.Advisor
a Summary for BFH with price predictions
Nov 11, 2026

BFH's Stochastic Oscillator stays in oversold zone for 2 days

Be on the lookout for a price bounce soon.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

Following a +2.97% 3-day Advance, the price is estimated to grow further. Considering data from situations where BFH advanced for three days, in 246 of 330 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.

BFH may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In 154 of 202 cases where BFH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 76%.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on November 09, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on BFH as a result. In 52 of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 64%.

The Moving Average Convergence Divergence Histogram (MACD) for BFH turned negative on November 09, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 47 similar instances when the indicator turned negative. In 35 of the 47 cases the stock turned lower in the days that followed. This puts the odds of success at 74%.

BFH moved below its 50-day moving average on November 05, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for BFH crossed bearishly below the 50-day moving average on November 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 80%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BFH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 7 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 21 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 37 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.163) is normal, around the industry mean (3.902). P/E Ratio (7.761) is within average values for comparable stocks, (6.401). Projected Growth (PEG Ratio) (2.208) is also within normal values, averaging (3.918). Dividend Yield (0.009) settles around the average of (0.189) among similar stocks. P/S Ratio (1.209) is also within normal values, averaging (5.901).

The Tickeron Price Growth Rating for this company is 48 (best 1 - 100 worst), indicating steady price growth. BFH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 67 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BFH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 80, placing this stock better than average.

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

A.I.Advisor
published Dividends

BFH paid dividends on September 15, 2026

Bread Financial Holdings BFH Stock Dividends
А dividend of $0.23 per share was paid with a record date of September 15, 2026, and an ex-dividend date of August 31, 2026. Read more...
A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are VISA (NYSE:V), Mastercard (NYSE:MA), American Express Company (NYSE:AXP), Capital One Financial (NYSE:COF), PayPal Holdings (NASDAQ:PYPL), Synchrony Financial (NYSE:SYF), Bread Financial Holdings (NYSE:BFH), SLM Corp (NASDAQ:SLM), LexinFintech Holdings Ltd (NASDAQ:LX).

Industry description

A savings bank primary function is to take deposits and paying interest on those deposits. Originating in Europe during the 18th century, these banks were generally introduced to incentivize people of all stripes to save money and park them with banks. By the 1990s, the internet ushered in online savings banks that allowed savers to deposit/transact with banks digitally, without requiring to visit a branch office. Savings banks have potentially encouraged lower-income population to save and have access to a financial institution to earn interest on their money. New York Community Bancorp, Inc, Webster Financial Corporation, Washington Federal, Inc. are examples of savings banks.

Market Cap

The average market capitalization across the Savings Banks Industry is 36.75B. The market cap for tickers in the group ranges from 831.64K to 793.46B. V holds the highest valuation in this group at 793.46B. The lowest valued company is DXF at 831.64K.

High and low price notable news

The average weekly price growth across all stocks in the Savings Banks Industry was -5%. For the same Industry, the average monthly price growth was -7%, and the average quarterly price growth was -10%. ANTA experienced the highest price growth at 27%, while PRAA experienced the biggest fall at -36%.

Volume

The average weekly volume growth across all stocks in the Savings Banks Industry was -31%. For the same stocks of the Industry, the average monthly volume growth was 20% and the average quarterly volume growth was -36%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 41
P/E Growth Rating: 59
Price Growth Rating: 63
SMR Rating: 46
Profit Risk Rating: 80
Seasonality Score: 20 (-100 ... +100)
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published General Information

General Information

a provider of transaction, credit and marketing, and market research services

Industry SavingsBanks

Industry
Data Processing Services
Address
3095 Loyalty Circle
Phone
+1 614 729-4000
Employees
6000
Web
https://www.breadfinancial.com