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BFH
Stock ticker: NYSE
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BFH stock forecast, quote, news & analysis

Formed by a combination of JCPenney’s credit card processing unit and The Limited’s credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services... Show more

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A.I.Advisor
published price charts
BFH
Daily Signal:
Gain/Loss:
A.I.Advisor
a Summary for BFH with price predictions
Oct 22, 2026

BFH's RSI Indicator climbs out of oversold territory

The RSI Indicator for BFH moved out of oversold territory on October 02, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 28 similar instances when the indicator left oversold territory. In 23 of the 28 cases the stock moved higher. This puts the odds of a move higher at 82%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on BFH as a result. In 61 of 81 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.

The Moving Average Convergence Divergence (MACD) for BFH just turned positive on October 12, 2026. Looking at past instances where BFH's MACD turned positive, the stock continued to rise in 30 of 45 cases over the following month. The odds of a continued upward trend are 67%.

Following a +6.03% 3-day Advance, the price is estimated to grow further. Considering data from situations where BFH advanced for three days, in 245 of 330 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.

Bearish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

BFH moved below its 50-day moving average on October 22, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for BFH crossed bearishly below the 50-day moving average on September 23, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 14 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 86%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BFH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

BFH broke above its upper Bollinger Band on October 21, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for BFH entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 7 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 35 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.170) is normal, around the industry mean (3.748). P/E Ratio (7.809) is within average values for comparable stocks, (5.859). Projected Growth (PEG Ratio) (2.208) is also within normal values, averaging (3.918). Dividend Yield (0.009) settles around the average of (0.393) among similar stocks. P/S Ratio (1.209) is also within normal values, averaging (5.901).

The Tickeron Price Growth Rating for this company is 39 (best 1 - 100 worst), indicating steady price growth. BFH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 64 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Profit vs. Risk Rating rating for this company is 66 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 78, placing this stock slightly better than average.

A.I.Advisor
published Dividends

BFH paid dividends on September 15, 2026

Bread Financial Holdings BFH Stock Dividends
А dividend of $0.23 per share was paid with a record date of September 15, 2026, and an ex-dividend date of August 31, 2026. Read more...
A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are VISA (NYSE:V), Mastercard (NYSE:MA), American Express Company (NYSE:AXP), Capital One Financial (NYSE:COF), PayPal Holdings (NASDAQ:PYPL), Synchrony Financial (NYSE:SYF), SLM Corp (NASDAQ:SLM), Bread Financial Holdings (NYSE:BFH), LexinFintech Holdings Ltd (NASDAQ:LX).

Industry description

A savings bank primary function is to take deposits and paying interest on those deposits. Originating in Europe during the 18th century, these banks were generally introduced to incentivize people of all stripes to save money and park them with banks. By the 1990s, the internet ushered in online savings banks that allowed savers to deposit/transact with banks digitally, without requiring to visit a branch office. Savings banks have potentially encouraged lower-income population to save and have access to a financial institution to earn interest on their money. New York Community Bancorp, Inc, Webster Financial Corporation, Washington Federal, Inc. are examples of savings banks.

Market Cap

The average market capitalization across the Savings Banks Industry is 35.66B. The market cap for tickers in the group ranges from 1.1M to 777.86B. V holds the highest valuation in this group at 777.86B. The lowest valued company is DXF at 1.1M.

High and low price notable news

The average weekly price growth across all stocks in the Savings Banks Industry was -2%. For the same Industry, the average monthly price growth was -5%, and the average quarterly price growth was -8%. TROO experienced the highest price growth at 44%, while ANTA experienced the biggest fall at -25%.

Volume

The average weekly volume growth across all stocks in the Savings Banks Industry was -11%. For the same stocks of the Industry, the average monthly volume growth was -28% and the average quarterly volume growth was -36%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 40
P/E Growth Rating: 62
Price Growth Rating: 60
SMR Rating: 46
Profit Risk Rating: 78
Seasonality Score: 15 (-100 ... +100)
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published General Information

General Information

a provider of transaction, credit and marketing, and market research services

Industry SavingsBanks

Industry
Data Processing Services
Address
3095 Loyalty Circle
Phone
+1 614 729-4000
Employees
6000
Web
https://www.breadfinancial.com
BFH's RSI Indicator climbs out of oversold territory