BFH
Price
$60.40
Change
+$0.52 (+0.87%)
Updated
Jul 3 closing price
Capitalization
1.84B
17 days until earnings call
SONO
Price
$11.12
Change
-$0.10 (-0.89%)
Updated
Jul 3 closing price
Capitalization
2.36B
31 days until earnings call
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BFH vs SONO

Header iconBFH vs SONO Comparison
Open Charts BFH vs SONOBanner chart's image
Bread Financial Holdings
Price$60.40
Change+$0.52 (+0.87%)
Volume$353.48K
Capitalization1.84B
Sonos
Price$11.12
Change-$0.10 (-0.89%)
Volume$1M
Capitalization2.36B
BFH vs SONO Comparison Chart in %
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BFH
Daily Signalchanged days ago
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SONO
Daily Signalchanged days ago
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BFH vs. SONO commentary
Jul 07, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BFH is a StrongBuy and SONO is a StrongBuy.

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COMPARISON
Comparison
Jul 07, 2025
Stock price -- (BFH: $60.40 vs. SONO: $11.12)
Brand notoriety: BFH: Notable vs. SONO: Not notable
BFH represents the Finance/Rental/Leasing, while SONO is part of the Electronics/Appliances industry
Current volume relative to the 65-day Moving Average: BFH: 50% vs. SONO: 57%
Market capitalization -- BFH: $1.84B vs. SONO: $2.36B
BFH [@Finance/Rental/Leasing] is valued at $1.84B. SONO’s [@Electronics/Appliances] market capitalization is $2.36B. The market cap for tickers in the [@Finance/Rental/Leasing] industry ranges from $573.25B to $0. The market cap for tickers in the [@Electronics/Appliances] industry ranges from $2.62T to $0. The average market capitalization across the [@Finance/Rental/Leasing] industry is $13.11B. The average market capitalization across the [@Electronics/Appliances] industry is $90.38B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BFH’s FA Score shows that 2 FA rating(s) are green whileSONO’s FA Score has 1 green FA rating(s).

  • BFH’s FA Score: 2 green, 3 red.
  • SONO’s FA Score: 1 green, 4 red.
According to our system of comparison, BFH is a better buy in the long-term than SONO.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BFH’s TA Score shows that 3 TA indicator(s) are bullish while SONO’s TA Score has 3 bullish TA indicator(s).

  • BFH’s TA Score: 3 bullish, 4 bearish.
  • SONO’s TA Score: 3 bullish, 3 bearish.
According to our system of comparison, SONO is a better buy in the short-term than BFH.

Price Growth

BFH (@Finance/Rental/Leasing) experienced а +6.79% price change this week, while SONO (@Electronics/Appliances) price change was +5.60% for the same time period.

The average weekly price growth across all stocks in the @Finance/Rental/Leasing industry was +2.32%. For the same industry, the average monthly price growth was +6.71%, and the average quarterly price growth was +16.74%.

The average weekly price growth across all stocks in the @Electronics/Appliances industry was +0.64%. For the same industry, the average monthly price growth was +0.24%, and the average quarterly price growth was +3.15%.

Reported Earning Dates

BFH is expected to report earnings on Oct 23, 2025.

SONO is expected to report earnings on Nov 12, 2025.

Industries' Descriptions

@Finance/Rental/Leasing (+2.32% weekly)

A leasing company (e.g. United Rentals, Inc. ) is typically the legal owner of the asset for the duration of the lease, while the lessee has operating control over the asset while also having some share of the economic risks and returns from the change in the valuation of the underlying asset. Per capita disposable income and corporate earnings or cash flow could be some of the critical metrics for this business – the higher the values of these metrics, the potentially greater ability of consumers/businesses to afford apartments/office spaces for rent. Other finance companies include credit/debit card payment processing companies (e.g. Visa Inc. and Mastercard), private label credit cards providers (e.g. Synchrony Financial) and automobile finance companies (e.g. Credit Acceptance Corporation).

@Electronics/Appliances (+0.64% weekly)

TVs, telephones, washing machines, home speakers and even home-office equipment like computers and printers…the list is virtually endless when it comes to consumer electronics and appliances. And, with ‘smarthomes’ increasingly becoming the reality, we could see a sharp surge in high-tech gadgets (including robotic appliances) making their way into our homes– and therefore spelling plenty opportunities in the related industries. Consumers account for 70% of US GDP, and their purchases of high-functioning electronics could make significant dents in the economy’s health. Sony Corp., Whirlpool and iRobot are some of the major consumer electronics/appliances makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SONO($2.36B) has a higher market cap than BFH($1.84B). SONO has higher P/E ratio than BFH: SONO (104.17) vs BFH (2.44). BFH YTD gains are higher at: -0.326 vs. SONO (-26.064). SONO has less debt than BFH: SONO (62.4M) vs BFH (5.44B). BFH has higher revenues than SONO: BFH (4.3B) vs SONO (1.6B).
BFHSONOBFH / SONO
Capitalization1.84B2.36B78%
EBITDAN/A36M-
Gain YTD-0.326-26.0641%
P/E Ratio2.44104.172%
Revenue4.3B1.6B269%
Total CashN/A467M-
Total Debt5.44B62.4M8,718%
FUNDAMENTALS RATINGS
BFH vs SONO: Fundamental Ratings
BFH
SONO
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
73
Overvalued
82
Overvalued
PROFIT vs RISK RATING
1..100
82100
SMR RATING
1..100
793
PRICE GROWTH RATING
1..100
4155
P/E GROWTH RATING
1..100
102
SEASONALITY SCORE
1..100
17n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BFH's Valuation (73) in the Data Processing Services industry is in the same range as SONO (82) in the Electronic Production Equipment industry. This means that BFH’s stock grew similarly to SONO’s over the last 12 months.

BFH's Profit vs Risk Rating (82) in the Data Processing Services industry is in the same range as SONO (100) in the Electronic Production Equipment industry. This means that BFH’s stock grew similarly to SONO’s over the last 12 months.

BFH's SMR Rating (7) in the Data Processing Services industry is significantly better than the same rating for SONO (93) in the Electronic Production Equipment industry. This means that BFH’s stock grew significantly faster than SONO’s over the last 12 months.

BFH's Price Growth Rating (41) in the Data Processing Services industry is in the same range as SONO (55) in the Electronic Production Equipment industry. This means that BFH’s stock grew similarly to SONO’s over the last 12 months.

SONO's P/E Growth Rating (2) in the Electronic Production Equipment industry is in the same range as BFH (10) in the Data Processing Services industry. This means that SONO’s stock grew similarly to BFH’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BFHSONO
RSI
ODDS (%)
Bearish Trend 4 days ago
69%
N/A
Stochastic
ODDS (%)
Bearish Trend 4 days ago
88%
Bearish Trend 4 days ago
78%
Momentum
ODDS (%)
Bullish Trend 4 days ago
76%
Bullish Trend 4 days ago
62%
MACD
ODDS (%)
Bullish Trend 4 days ago
71%
Bullish Trend 4 days ago
64%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
75%
Bullish Trend 4 days ago
72%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
77%
Bullish Trend 4 days ago
76%
Advances
ODDS (%)
Bullish Trend 4 days ago
71%
Bullish Trend 5 days ago
74%
Declines
ODDS (%)
Bearish Trend 24 days ago
78%
Bearish Trend 17 days ago
80%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
79%
Bearish Trend 4 days ago
82%
Aroon
ODDS (%)
N/A
N/A
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BFH
Daily Signalchanged days ago
Gain/Loss if bought
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SONO
Daily Signalchanged days ago
Gain/Loss if bought
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BFH and

Correlation & Price change

A.I.dvisor indicates that over the last year, BFH has been closely correlated with SYF. These tickers have moved in lockstep 86% of the time. This A.I.-generated data suggests there is a high statistical probability that if BFH jumps, then SYF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BFH
1D Price
Change %
BFH100%
+0.87%
SYF - BFH
86%
Closely correlated
+0.99%
COF - BFH
80%
Closely correlated
+0.96%
ENVA - BFH
76%
Closely correlated
+0.34%
OMF - BFH
76%
Closely correlated
+0.86%
ALLY - BFH
73%
Closely correlated
+0.76%
More