Booking Holdings (BKNG) and MakeMyTrip (MMYT) represent two prominent players in the online travel sector, offering investors a study in scale, geography, and market positioning. BKNG operates as a global leader with diversified international exposure, while MMYT focuses primarily on the Indian market. This comparison appeals to traders and investors seeking insights into relative performance, sector trends, and risk profiles within consumer discretionary stocks. Market participants monitoring travel demand recovery, regulatory developments, and emerging-market growth may find the analysis relevant for portfolio allocation decisions in the current environment.
Booking Holdings (BKNG) is a leading global online travel agency providing booking services for accommodations, flights, and related travel products. In recent market activity, the stock experienced notable pressure, declining roughly 20% over the past 30 days following a European court ruling that upheld the block of its planned ETraveli acquisition. Strong second-quarter 2026 results, including 8% revenue growth and robust adjusted EBITDA, provided some support earlier in the period, alongside aggressive share repurchases totaling $4.1 billion. Sentiment has been influenced by regulatory concerns and broader questions around AI disruption in travel, though analyst ratings remain largely positive with elevated price targets.
MakeMyTrip (MMYT) serves as India's largest online travel company, offering air ticketing, hotel bookings, bus services, and holiday packages primarily in the domestic market. Recent performance reflects resilience, with third-quarter fiscal 2026 revenue rising 15% year-over-year to $296 million and adjusted net profit reaching $51 million. Volume growth in hotels and diversification beyond air travel helped offset slower domestic air segments. The stock has faced broader pressure in line with Indian equity markets over the trailing year but showed stability amid positive earnings momentum and operational improvements in recent weeks.
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BKNG and MMYT both participate in the online travel agency space but diverge significantly in business models and exposures. BKNG benefits from global scale, higher operating margins, and established brand presence across multiple regions, supporting more consistent cash flow generation. In contrast, MMYT derives the majority of its activity from India, offering leveraged exposure to emerging-market travel growth alongside higher volatility tied to local economic and regulatory factors. Recent momentum favors MMYT on earnings delivery, while BKNG contends with acquisition-related sentiment shifts. Risk profiles differ, with BKNG facing larger absolute regulatory and competitive pressures and MMYT exposed to currency and sector concentration risks. Market sentiment reflects these trade-offs, positioning BKNG as a mature defensive play and MMYT as a higher-beta growth vehicle within the sector.
Based on observable factors including trend consistency, earnings stability, and relative positioning, Tickeron’s AI models currently assign a modest probabilistic edge to BKNG over MMYT. The global operator’s scale and capital return program provide a buffer amid volatility, though near-term regulatory overhang introduces uncertainty. MMYT demonstrates solid operational momentum in its core market but carries elevated sensitivity to regional conditions. Outcomes remain contingent on evolving travel demand and macroeconomic variables.
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BKNG saw its Momentum Indicator move below the 0 level on October 09, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 80 similar instances where the indicator turned negative. In 51 of the 80 cases, the stock moved further down in the following days. The odds of a decline are at 64%.
The 10-day moving average for BKNG crossed bearishly below the 50-day moving average on September 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 9 of 19 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 47%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BKNG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 59%.
The Aroon Indicator for BKNG entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where BKNG's RSI Oscillator exited the oversold zone, 20 of 24 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 83%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 42 of 55 cases where BKNG's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 76%.
The Moving Average Convergence Divergence (MACD) for BKNG just turned positive on October 02, 2026. Looking at past instances where BKNG's MACD turned positive, the stock continued to rise in 38 of 47 cases over the following month. The odds of a continued upward trend are 81%.
Following a +2.87% 3-day Advance, the price is estimated to grow further. Considering data from situations where BKNG advanced for three days, in 255 of 347 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
The Tickeron SMR rating for this company is 1 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 29 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock better than average.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating fairly steady price growth. BKNG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 92 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: BKNG's P/B Ratio (98.039) is slightly higher than the industry average of (24.492). P/E Ratio (18.202) is within average values for comparable stocks, (52.914). Projected Growth (PEG Ratio) (0.900) is also within normal values, averaging (1.617). Dividend Yield (0.010) settles around the average of (0.024) among similar stocks. BKNG's P/S Ratio (4.833) is slightly higher than the industry average of (2.686).
The Moving Average Convergence Divergence (MACD) for MMYT turned positive on October 09, 2026. Looking at past instances where MMYT's MACD turned positive, the stock continued to rise in 44 of 53 cases over the following month. The odds of a continued upward trend are 83%.
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where MMYT's RSI Indicator exited the oversold zone, 17 of 24 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 71%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 45 of 58 cases where MMYT's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 78%.
Following a +3.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where MMYT advanced for three days, in 230 of 301 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
MMYT may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The 10-day moving average for MMYT crossed bearishly below the 50-day moving average on September 09, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 15 of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 88%.
The 50-day moving average for MMYT moved below the 200-day moving average on October 14, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MMYT declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
The Aroon Indicator for MMYT entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is 8 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 72 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 77 (best 1 - 100 worst), indicating slightly worse than average price growth. MMYT’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 83 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MMYT’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock worse than average.
The Tickeron Valuation Rating of 100 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MMYT's P/B Ratio (277.778) is very high in comparison to the industry average of (24.492). MMYT's P/E Ratio (206.130) is considerably higher than the industry average of (52.914). MMYT's Projected Growth (PEG Ratio) (6.680) is very high in comparison to the industry average of (1.617). Dividend Yield (0.000) settles around the average of (0.024) among similar stocks. MMYT's P/S Ratio (4.737) is slightly higher than the industry average of (2.686).
BKNG | MMYT | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 64 | 35 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 98 Overvalued | 100 Overvalued | |
PROFIT vs RISK RATING 1..100 | 29 | 83 | |
SMR RATING 1..100 | 1 | 72 | |
PRICE GROWTH RATING 1..100 | 63 | 77 | |
P/E GROWTH RATING 1..100 | 92 | 8 | |
SEASONALITY SCORE 1..100 | 90 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BKNG's Valuation (98) in the Other Consumer Services industry is in the same range as MMYT (100). This means that BKNG’s stock grew similarly to MMYT’s over the last 12 months.
BKNG's Profit vs Risk Rating (29) in the Other Consumer Services industry is somewhat better than the same rating for MMYT (83). This means that BKNG’s stock grew somewhat faster than MMYT’s over the last 12 months.
BKNG's SMR Rating (1) in the Other Consumer Services industry is significantly better than the same rating for MMYT (72). This means that BKNG’s stock grew significantly faster than MMYT’s over the last 12 months.
BKNG's Price Growth Rating (63) in the Other Consumer Services industry is in the same range as MMYT (77). This means that BKNG’s stock grew similarly to MMYT’s over the last 12 months.
MMYT's P/E Growth Rating (8) in the Other Consumer Services industry is significantly better than the same rating for BKNG (92). This means that MMYT’s stock grew significantly faster than BKNG’s over the last 12 months.
| BKNG | MMYT | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 83% | 1 day ago 71% |
| Stochastic ODDS (%) | 1 day ago 76% | 1 day ago 78% |
| Momentum ODDS (%) | 1 day ago 64% | N/A |
| MACD ODDS (%) | 1 day ago 81% | 1 day ago 83% |
| TrendWeek ODDS (%) | 1 day ago 74% | 1 day ago 77% |
| TrendMonth ODDS (%) | 1 day ago 56% | 1 day ago 78% |
| Advances ODDS (%) | 6 days ago 73% | 6 days ago 76% |
| Declines ODDS (%) | 2 days ago 59% | 29 days ago 76% |
| BollingerBands ODDS (%) | N/A | 1 day ago 76% |
| Aroon ODDS (%) | 1 day ago 38% | 1 day ago 83% |
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BKNG’s FA Score shows that 2 FA rating(s) are green while MMYT’s FA Score has 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BKNG’s TA Score shows that 4 TA indicator(s) are bullish while MMYT’s TA Score has 5 bullish TA indicator(s).
BKNG (@Consumer Sundries) experienced а +3.09% price change this week, while MMYT (@Consumer Sundries) price change was +0.53% for the same time period.
The average weekly price growth across all stocks in the @Consumer Sundries industry was -0.01%. For the same industry, the average monthly price growth was -0.01%, and the average quarterly price growth was -3.41%.
BKNG is expected to report earnings on Nov 03, 2026.
MMYT is expected to report earnings on Nov 03, 2026.
Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| UVIX | 35.00 | 2.16 | +6.58% |
| 2x Long VIX Futures ETF (UVIX) | |||
| XJUL | 42.01 | N/A | N/A |
| FT Vest U.S. Equity Enhance & Moderate Buffer ETF - July (XJUL) | |||
| IBMR | 24.87 | -0.02 | -0.08% |
| iShares iBonds Dec 2029 Term Muni Bond ETF (IBMR) | |||
| EXG | 9.40 | -0.09 | -0.95% |
| Eaton Vance Tax-Managed Global Diversified Equity Income Fund | |||
| RITA | 19.83 | -0.19 | -0.96% |
| ETFB Green SRI REITs ETF (RITA) | |||
A.I.dvisor indicates that over the last year, MMYT has been loosely correlated with BKNG. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if MMYT jumps, then BKNG could also see price increases.
| Ticker / NAME | Correlation To MMYT | 1D Price Change % | ||
|---|---|---|---|---|
| MMYT | 100% | -2.37% | ||
| BKNG - MMYT | 49% Loosely correlated | +2.01% | ||
| ABNB - MMYT | 43% Loosely correlated | +0.89% | ||
| CCL - MMYT | 42% Loosely correlated | -2.84% | ||
| LIND - MMYT | 40% Loosely correlated | -3.05% | ||
| VIK - MMYT | 33% Loosely correlated | +0.54% | ||
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