CDLX
Price
$4.04
Change
-$0.00 (-0.00%)
Updated
Oct 28 closing price
8 days until earnings call
DLX
Price
$19.17
Change
-$0.00 (-0.00%)
Updated
Oct 28 closing price
8 days until earnings call
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CDLX vs DLX

Header iconCDLX vs DLX Comparison
Open Charts CDLX vs DLXBanner chart's image
Cardlytics
Price$4.04
Change-$0.00 (-0.00%)
Volume$533.53K
CapitalizationN/A
Deluxe
Price$19.17
Change-$0.00 (-0.00%)
Volume$169.41K
CapitalizationN/A
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CDLX vs DLX Comparison Chart
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CDLX
Daily Signalchanged days ago
Gain/Loss if shorted
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DLX
Daily Signalchanged days ago
Gain/Loss if shorted
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VS
CDLX vs. DLX commentary
Oct 30, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CDLX is a Buy and DLX is a StrongBuy.

COMPARISON
Comparison
Oct 30, 2024
Stock price -- (CDLX: $4.04 vs. DLX: $19.17)
Brand notoriety: CDLX and DLX are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CDLX: 74% vs. DLX: 80%
Market capitalization -- CDLX: $637.82M vs. DLX: $906.55M
CDLX [@Advertising/Marketing Services] is valued at $637.82M. DLX’s [@Advertising/Marketing Services] market capitalization is $906.55M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.43B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CDLX’s FA Score shows that 0 FA rating(s) are green whileDLX’s FA Score has 2 green FA rating(s).

  • CDLX’s FA Score: 0 green, 5 red.
  • DLX’s FA Score: 2 green, 3 red.
According to our system of comparison, DLX is a better buy in the long-term than CDLX.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CDLX’s TA Score shows that 4 TA indicator(s) are bullish while DLX’s TA Score has 3 bullish TA indicator(s).

  • CDLX’s TA Score: 4 bullish, 5 bearish.
  • DLX’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, CDLX is a better buy in the short-term than DLX.

Price Growth

CDLX (@Advertising/Marketing Services) experienced а -0.98% price change this week, while DLX (@Advertising/Marketing Services) price change was +1.00% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.75%. For the same industry, the average monthly price growth was +1.90%, and the average quarterly price growth was +6.17%.

Reported Earning Dates

CDLX is expected to report earnings on Mar 04, 2025.

DLX is expected to report earnings on Jan 30, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-1.75% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DLX($907M) has a higher market cap than CDLX($638M). DLX YTD gains are higher at: -6.750 vs. CDLX (-56.135). DLX has higher annual earnings (EBITDA): 335M vs. CDLX (-99M). CDLX has more cash in the bank: 91.8M vs. DLX (72M). CDLX has less debt than DLX: CDLX (266M) vs DLX (1.67B). DLX has higher revenues than CDLX: DLX (2.19B) vs CDLX (309M).
CDLXDLXCDLX / DLX
Capitalization638M907M70%
EBITDA-99M335M-30%
Gain YTD-56.135-6.750832%
P/E RatioN/A34.20-
Revenue309M2.19B14%
Total Cash91.8M72M128%
Total Debt266M1.67B16%
FUNDAMENTALS RATINGS
CDLX vs DLX: Fundamental Ratings
CDLX
DLX
OUTLOOK RATING
1..100
1066
VALUATION
overvalued / fair valued / undervalued
1..100
36
Fair valued
5
Undervalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9881
PRICE GROWTH RATING
1..100
6561
P/E GROWTH RATING
1..100
10026
SEASONALITY SCORE
1..100
n/a85

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DLX's Valuation (5) in the Commercial Printing Or Forms industry is in the same range as CDLX (36) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's Profit vs Risk Rating (100) in the Commercial Printing Or Forms industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's SMR Rating (81) in the Commercial Printing Or Forms industry is in the same range as CDLX (98) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's Price Growth Rating (61) in the Commercial Printing Or Forms industry is in the same range as CDLX (65) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's P/E Growth Rating (26) in the Commercial Printing Or Forms industry is significantly better than the same rating for CDLX (100) in the Internet Software Or Services industry. This means that DLX’s stock grew significantly faster than CDLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CDLXDLX
RSI
ODDS (%)
Bearish Trend 2 days ago
87%
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
78%
Bullish Trend 2 days ago
64%
Momentum
ODDS (%)
Bullish Trend 2 days ago
84%
Bullish Trend 2 days ago
66%
MACD
ODDS (%)
N/A
Bearish Trend 2 days ago
81%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
85%
Bullish Trend 2 days ago
62%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
83%
Bearish Trend 2 days ago
78%
Advances
ODDS (%)
Bullish Trend 2 days ago
86%
Bullish Trend 13 days ago
63%
Declines
ODDS (%)
Bearish Trend 6 days ago
85%
Bearish Trend 20 days ago
76%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
90%
N/A
Aroon
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
79%
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CDLX
Daily Signalchanged days ago
Gain/Loss if shorted
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DLX
Daily Signalchanged days ago
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CDLX and

Correlation & Price change

A.I.dvisor tells us that CDLX and ILLMF have been poorly correlated (+31% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CDLX and ILLMF's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CDLX
1D Price
Change %
CDLX100%
+4.12%
ILLMF - CDLX
31%
Poorly correlated
-0.40%
EVC - CDLX
30%
Poorly correlated
+6.05%
DLX - CDLX
30%
Poorly correlated
+2.95%
BOC - CDLX
27%
Poorly correlated
+1.18%
ADV - CDLX
25%
Poorly correlated
+2.26%
More

DLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DLX
1D Price
Change %
DLX100%
+2.95%
ZD - DLX
63%
Loosely correlated
+2.13%
IPG - DLX
54%
Loosely correlated
+1.48%
CMPR - DLX
52%
Loosely correlated
+1.61%
BOC - DLX
48%
Loosely correlated
+1.18%
OMC - DLX
47%
Loosely correlated
+1.97%
More