CDLX
Price
$2.75
Change
+$1.32 (+92.31%)
Updated
Sep 18, 04:59 PM (EDT)
Capitalization
81.45M
48 days until earnings call
DLX
Price
$19.97
Change
+$0.45 (+2.31%)
Updated
Sep 18, 04:50 PM (EDT)
Capitalization
877.51M
42 days until earnings call
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CDLX vs DLX

Header iconCDLX vs DLX Comparison
Open Charts CDLX vs DLXBanner chart's image
Cardlytics
Price$2.75
Change+$1.32 (+92.31%)
Volume$190.81K
Capitalization81.45M
Deluxe
Price$19.97
Change+$0.45 (+2.31%)
Volume$300
Capitalization877.51M
CDLX vs DLX Comparison Chart in %
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CDLX
Daily Signalchanged days ago
Gain/Loss if bought
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DLX
Daily Signalchanged days ago
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CDLX vs. DLX commentary
Sep 18, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CDLX is a StrongBuy and DLX is a Hold.

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COMPARISON
Comparison
Sep 18, 2025
Stock price -- (CDLX: $1.43 vs. DLX: $19.52)
Brand notoriety: CDLX and DLX are both not notable
CDLX represents the Advertising/Marketing Services, while DLX is part of the Industrial Conglomerates industry
Current volume relative to the 65-day Moving Average: CDLX: 76% vs. DLX: 101%
Market capitalization -- CDLX: $81.45M vs. DLX: $877.51M
CDLX [@Advertising/Marketing Services] is valued at $81.45M. DLX’s [@Industrial Conglomerates] market capitalization is $877.51M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $204.24B to $0. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $133.93B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.77B. The average market capitalization across the [@Industrial Conglomerates] industry is $14.28B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CDLX’s FA Score shows that 0 FA rating(s) are green whileDLX’s FA Score has 1 green FA rating(s).

  • CDLX’s FA Score: 0 green, 5 red.
  • DLX’s FA Score: 1 green, 4 red.
According to our system of comparison, DLX is a better buy in the long-term than CDLX.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CDLX’s TA Score shows that 3 TA indicator(s) are bullish while DLX’s TA Score has 3 bullish TA indicator(s).

  • CDLX’s TA Score: 3 bullish, 6 bearish.
  • DLX’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, DLX is a better buy in the short-term than CDLX.

Price Growth

CDLX (@Advertising/Marketing Services) experienced а +52.78% price change this week, while DLX (@Industrial Conglomerates) price change was +2.15% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +3.23%. For the same industry, the average monthly price growth was +52.22%, and the average quarterly price growth was +107.29%.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +1.36%. For the same industry, the average monthly price growth was +3.49%, and the average quarterly price growth was +14.28%.

Reported Earning Dates

CDLX is expected to report earnings on Nov 05, 2025.

DLX is expected to report earnings on Oct 30, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+3.23% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Industrial Conglomerates (+1.36% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

SUMMARIES
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FUNDAMENTALS
Fundamentals
DLX($878M) has a higher market cap than CDLX($81.5M). DLX YTD gains are higher at: -9.101 vs. CDLX (-61.456). DLX has higher annual earnings (EBITDA): 356M vs. CDLX (-146M). CDLX has more cash in the bank: 46.7M vs. DLX (26M). CDLX has less debt than DLX: CDLX (220M) vs DLX (1.53B). DLX has higher revenues than CDLX: DLX (2.11B) vs CDLX (266M).
CDLXDLXCDLX / DLX
Capitalization81.5M878M9%
EBITDA-146M356M-41%
Gain YTD-61.456-9.101675%
P/E RatioN/A15.25-
Revenue266M2.11B13%
Total Cash46.7M26M180%
Total Debt220M1.53B14%
FUNDAMENTALS RATINGS
CDLX vs DLX: Fundamental Ratings
CDLX
DLX
OUTLOOK RATING
1..100
1156
VALUATION
overvalued / fair valued / undervalued
1..100
45
Fair valued
5
Undervalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9973
PRICE GROWTH RATING
1..100
6245
P/E GROWTH RATING
1..100
10086
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DLX's Valuation (5) in the Commercial Printing Or Forms industry is somewhat better than the same rating for CDLX (45) in the Internet Software Or Services industry. This means that DLX’s stock grew somewhat faster than CDLX’s over the last 12 months.

DLX's Profit vs Risk Rating (100) in the Commercial Printing Or Forms industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's SMR Rating (73) in the Commercial Printing Or Forms industry is in the same range as CDLX (99) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's Price Growth Rating (45) in the Commercial Printing Or Forms industry is in the same range as CDLX (62) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's P/E Growth Rating (86) in the Commercial Printing Or Forms industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CDLXDLX
RSI
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
58%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
76%
Momentum
ODDS (%)
Bullish Trend 2 days ago
85%
Bullish Trend 2 days ago
73%
MACD
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
78%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
82%
Bullish Trend 2 days ago
65%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
66%
Advances
ODDS (%)
Bullish Trend 3 days ago
83%
Bullish Trend 14 days ago
64%
Declines
ODDS (%)
Bearish Trend 16 days ago
87%
Bearish Trend 2 days ago
73%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
90%
N/A
Aroon
ODDS (%)
Bearish Trend 2 days ago
90%
Bullish Trend 2 days ago
67%
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CDLX
Daily Signalchanged days ago
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DLX
Daily Signalchanged days ago
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CDLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, CDLX has been loosely correlated with QNST. These tickers have moved in lockstep 45% of the time. This A.I.-generated data suggests there is some statistical probability that if CDLX jumps, then QNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CDLX
1D Price
Change %
CDLX100%
-6.54%
QNST - CDLX
45%
Loosely correlated
+0.98%
CCO - CDLX
36%
Loosely correlated
+7.75%
STGW - CDLX
35%
Loosely correlated
-0.76%
OMC - CDLX
35%
Loosely correlated
-0.39%
IPG - CDLX
34%
Loosely correlated
-0.38%
More