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CMPR vs DLX
Which Stock Would AI Choose? Cimpress plc (CMPR) vs. Deluxe Corporation (DLX) Stock Comparison
Key Takeaways
- CMPR is a mass-customization and print platform pivoting toward higher-value, design-led products, while DLX is a legacy checks provider transforming into a payments and data company.
- Cimpress delivered roughly 10% reported revenue growth in fiscal 2026 and is guiding for at least 7% growth in fiscal 2027, with profitability and free cash flow set to expand.
- Deluxe reached a milestone as its Payments and Data segments surpassed 50% of total revenue for the first time, though legacy print revenues continue to decline secularly.
- Both names carry meaningful net leverage near 3.0 times EBITDA (earnings before interest, taxes, depreciation, and amortization) and are using cash flow to deleverage.
- Sentiment has favored Deluxe in recent quarters, aided by a $0.30 quarterly dividend, while Cimpress has been supported by a Canva partnership and buybacks.
- The two stocks represent contrasting risk-reward profiles: a growth-and-investment story versus a margin-expansion and portfolio-shift story.
Introduction
Investors comparing CMPR and DLX are essentially weighing two very different answers to the same challenge: how to profitably navigate a world moving away from traditional printed products. Cimpress plc, known for its Vistaprint brand, is investing heavily to shift toward higher-value, design-enabled products. Deluxe Corporation, best known historically for business checks, is redeploying cash flow into digital payments and data services. This stock comparison is most relevant for investors evaluating relative performance, market positioning, and whether a growth-oriented or a value-and-income-oriented transformation is better suited to the current environment.
CMPR Overview and Recent Performance
Cimpress plc is a global mass-customization company that uses technology and centralized manufacturing to produce customized marketing materials, apparel, promotional products, packaging, and signage. Its flagship Vistaprint business anchors a portfolio that also includes Upload & Print brands and National Pen.
Recent market activity has reflected a steady improvement in operating results. For fiscal 2026, Cimpress reported revenue of $3.74 billion, up 10% on a reported basis and 4% on an organic constant-currency basis, with adjusted EBITDA rising 6% to $458.5 million. Management highlighted growth in higher-value customers and elevated product categories, and Vistaprint's variable gross profit per customer continued a multi-quarter upward trend. A notable catalyst was a strategic partnership with design platform Canva, which links AI-driven design tools to Cimpress's production network and is expanding across more than 25 countries.
For fiscal 2027, Cimpress guided to at least 7% reported revenue growth, adjusted EBITDA of at least $520 million, and adjusted free cash flow of roughly $200 million. Sentiment has improved accordingly, with analysts raising price targets in recent weeks. Offsetting factors include elevated capital expenditures tied to a North American manufacturing buildout and net leverage of about 2.9 times EBITDA, which management expects to decline meaningfully over the next two years.
DLX Overview and Recent Performance
Deluxe Corporation is a 100-plus-year-old company that has evolved from a checks printer into a provider of payments and data solutions for businesses and financial institutions. Its four segments span Merchant Services, B2B (business-to-business) Payments, Data Solutions, and the legacy Print business.
In recent quarters, Deluxe reported modest top-line growth but materially stronger profitability. In the first quarter of 2026, comparable adjusted EBITDA rose 19.7% to $117.9 million, with adjusted EBITDA margin expanding to 21.9%, while adjusted diluted EPS (earnings per share) climbed roughly 45% on a comparable basis. Management announced that Payments and Data together exceeded 50% of total revenue for the first time in company history, and the Data Solutions segment posted double-digit growth for several consecutive quarters.
A key development was the July 2026 closing of the Solero acquisition, which expanded Deluxe's merchant-processing scale to more than $70 billion in annual volume and roughly 210,000 merchants. Deluxe also reached its 3.0-times net leverage target ahead of schedule and maintained a $0.30 quarterly dividend. The primary headwind remains the structural decline of the Print segment, where legacy check volumes continue to erode, pressuring overall reported revenue even as margins improve.
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Head-to-Head Comparison
The clearest contrast between these two companies is their core business model and growth trajectory. CMPR is an operator and manufacturer pursuing organic growth through product mix upgrades and strategic partnerships, accepting near-term margin compression and heavy capital spending to build future scale. DLX is a portfolio-transformation story that is deliberately shrinking its legacy print revenue while growing higher-margin payments and data businesses and returning cash to shareholders.
On momentum, Deluxe has shown more consistent earnings expansion, with a 13th consecutive quarter of comparable adjusted EBITDA growth and rising margins across segments. Cimpress, by contrast, has posted stronger top-line growth but experienced quarter-to-quarter volatility from one-off items such as startup costs, inventory write-downs, and tariff-related adjustments.
Risk factors also differ. Cimpress carries meaningful financial leverage and elevated capital expenditures, making its free cash flow sensitive to execution. Deluxe faces secular decline in checks and a debt increase from the Solero acquisition, which management expects will take roughly two years to return to its leverage target. From a sector-exposure standpoint, both remain tied to commercial services and small-business spending, but Deluxe adds meaningful financial-institution and payments exposure that Cimpress lacks.
Tickeron AI Verdict
Based on observable trend consistency, stability, catalysts, and relative positioning, Tickeron's AI would likely lean toward DLX in the current environment. Deluxe has demonstrated more reliable margin expansion, delivered a higher-frequency earnings beat streak, achieved its deleveraging target ahead of schedule, and offers a visible catalyst in the Solero integration alongside a recurring dividend. Cimpress presents a compelling longer-term growth narrative through its Canva partnership and elevated-product strategy, but its nearer-term profile includes greater earnings volatility and heavier capital investment. This assessment is probabilistic rather than definitive, reflecting the trade-off between Deluxe's steadier execution and Cimpress's higher-growth potential.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CMPR is a StrongBuy and DLX is a Buy.
CMPR's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for CMPR turned positive on October 12, 2026. Looking at past instances where CMPR's MACD turned positive, the stock continued to rise in 37 of 46 cases over the following month. The odds of a continued upward trend are 80%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where CMPR's RSI Oscillator exited the oversold zone, 21 of 28 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 75%.
The Momentum Indicator moved above the 0 level on October 20, 2026. You may want to consider a long position or call options on CMPR as a result. In 65 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
Following a +2.10% 3-day Advance, the price is estimated to grow further. Considering data from situations where CMPR advanced for three days, in 229 of 294 cases, the price rose further within the following month. The odds of a continued upward trend are 78%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for CMPR moved below the 200-day moving average on October 15, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CMPR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.
CMPR broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for CMPR entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 3 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 11 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-4.055) is normal, around the industry mean (5.965). P/E Ratio (20.934) is within average values for comparable stocks, (32.441). Projected Growth (PEG Ratio) (0.040) is also within normal values, averaging (1.946). Dividend Yield (0.000) settles around the average of (0.025) among similar stocks. P/S Ratio (0.554) is also within normal values, averaging (9.694).
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. CMPR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CMPR’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.
DLX in upward trend: price rose above 50-day moving average on October 22, 2026
DLX moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend. In 29 of 35 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 83%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where DLX's RSI Oscillator exited the oversold zone, 22 of 33 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 67%.
The Momentum Indicator moved above the 0 level on October 16, 2026. You may want to consider a long position or call options on DLX as a result. In 67 of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 71%.
The Moving Average Convergence Divergence (MACD) for DLX just turned positive on October 15, 2026. Looking at past instances where DLX's MACD turned positive, the stock continued to rise in 32 of 44 cases over the following month. The odds of a continued upward trend are 73%.
Following a +2.21% 3-day Advance, the price is estimated to grow further. Considering data from situations where DLX advanced for three days, in 192 of 290 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.
The Aroon Indicator entered an Uptrend today. In 100 of 176 cases where DLX Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 57%.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DLX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 66%.
DLX broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 44 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.487) is normal, around the industry mean (-0.788). P/E Ratio (10.338) is within average values for comparable stocks, (16.776). Projected Growth (PEG Ratio) (0.460) is also within normal values, averaging (0.772). Dividend Yield (0.052) settles around the average of (543.841) among similar stocks. P/S Ratio (0.515) is also within normal values, averaging (2.059).
The Tickeron SMR rating for this company is 56 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating steady price growth. DLX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 75 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 82, placing this stock worse than average.
CMPR | DLX | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 17 | 21 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 11 Undervalued | 44 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 3 | 56 | |
PRICE GROWTH RATING 1..100 | 56 | 58 | |
P/E GROWTH RATING 1..100 | 96 | 75 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CMPR's Valuation (11) in the Commercial Printing Or Forms industry is somewhat better than the same rating for DLX (44). This means that CMPR’s stock grew somewhat faster than DLX’s over the last 12 months.
CMPR's Profit vs Risk Rating (100) in the Commercial Printing Or Forms industry is in the same range as DLX (100). This means that CMPR’s stock grew similarly to DLX’s over the last 12 months.
CMPR's SMR Rating (3) in the Commercial Printing Or Forms industry is somewhat better than the same rating for DLX (56). This means that CMPR’s stock grew somewhat faster than DLX’s over the last 12 months.
CMPR's Price Growth Rating (56) in the Commercial Printing Or Forms industry is in the same range as DLX (58). This means that CMPR’s stock grew similarly to DLX’s over the last 12 months.
DLX's P/E Growth Rating (75) in the Commercial Printing Or Forms industry is in the same range as CMPR (96). This means that DLX’s stock grew similarly to CMPR’s over the last 12 months.
| CMPR | DLX | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 75% | 1 day ago 67% |
| Stochastic ODDS (%) | 1 day ago 85% | 1 day ago 73% |
| Momentum ODDS (%) | 1 day ago 78% | 1 day ago 71% |
| MACD ODDS (%) | 1 day ago 80% | 1 day ago 73% |
| TrendWeek ODDS (%) | 1 day ago 77% | 1 day ago 64% |
| TrendMonth ODDS (%) | 1 day ago 81% | 1 day ago 67% |
| Advances ODDS (%) | 1 day ago 78% | 7 days ago 66% |
| Declines ODDS (%) | 4 days ago 80% | 16 days ago 66% |
| BollingerBands ODDS (%) | 1 day ago 83% | 1 day ago 71% |
| Aroon ODDS (%) | 1 day ago 80% | 1 day ago 57% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CMPR’s FA Score shows that 2 FA rating(s) are green while DLX’s FA Score has 0 green FA rating(s).
- CMPR’s FA Score: 2 green, 3 red.
- DLX’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CMPR’s TA Score shows that 4 TA indicator(s) are bullish while DLX’s TA Score has 7 bullish TA indicator(s).
- CMPR’s TA Score: 4 bullish, 5 bearish.
- DLX’s TA Score: 7 bullish, 1 bearish.
Price Growth
CMPR (@Office Equipment/Supplies) experienced а +10.53% price change this week, while DLX (@Industrial Conglomerates) price change was +1.19% for the same time period.
The average weekly price growth across all stocks in the @Office Equipment/Supplies industry was -1.26%. For the same industry, the average monthly price growth was -6.02%, and the average quarterly price growth was -2.49%.
The average weekly price growth across all stocks in the @Industrial Conglomerates industry was -4.69%. For the same industry, the average monthly price growth was -10.47%, and the average quarterly price growth was -15.05%.
Reported Earning Dates
CMPR is expected to report earnings on Oct 28, 2026.
DLX is expected to report earnings on Nov 04, 2026.
Industries' Descriptions
@Office Equipment/Supplies (-1.26% weekly)The industry produces equipment regularly used in offices by businesses and other organizations, and could range from items like Blank sheet paper, calendars, Label and adhesive paper, paper clips, janitorial supplies, to larger /higher cost products like computers, printers, photocopiers, office furniture and so on. Many businesses in the office supply industry have been expanding into related markets like business cards, plus printing and binding of high quality, high volume business and engineering documents. Some companies in this industry also offer shipping services, including packaging and bulk mailing. Herman Miller, Inc., Steelcase Inc. and HNI Corporation.
@Industrial Conglomerates (-4.69% weekly)Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).
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CMPR and
Correlation & Price change
A.I.dvisor indicates that over the last year, CMPR has been loosely correlated with DLX. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if CMPR jumps, then DLX could also see price increases.
| Ticker / NAME | Correlation To CMPR | 1D Price Change % | ||
|---|---|---|---|---|
| CMPR | 100% | +1.36% | ||
| DLX - CMPR | 47% Loosely correlated | +4.01% | ||
| ZD - CMPR | 42% Loosely correlated | +1.61% | ||
| BOC - CMPR | 37% Loosely correlated | +0.88% | ||
| STGW - CMPR | 36% Loosely correlated | +0.78% | ||
| OMC - CMPR | 35% Loosely correlated | +2.56% | ||
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DLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.
| Ticker / NAME | Correlation To DLX | 1D Price Change % | ||
|---|---|---|---|---|
| DLX | 100% | +4.01% | ||
| ZD - DLX | 58% Loosely correlated | +1.61% | ||
| CMPR - DLX | 47% Loosely correlated | +1.36% | ||
| WPP - DLX | 46% Loosely correlated | +1.10% | ||
| MGNI - DLX | 44% Loosely correlated | -2.07% | ||
| STGW - DLX | 42% Loosely correlated | +0.78% | ||
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