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CMPR vs DLX
Which Stock Would AI Choose? Cimpress plc (CMPR) vs. Deluxe Corporation (DLX) Stock Comparison
Key Takeaways
- Cimpress plc (CMPR) has delivered approximately 50% year-to-date price appreciation, driven by revenue growth, strategic acquisitions, and expanding adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization), though its most recent quarterly results triggered a single-session pullback.
- Deluxe Corporation (DLX) has gained roughly 25% year-to-date, supported by consistent earnings beats, debt reduction ahead of schedule, and a dividend yield above 4%, appealing to income-oriented investors.
- The two companies operate in fundamentally different segments: CMPR is a global mass-customization platform for printed products and branded merchandise, while DLX is a payments and data solutions provider transitioning away from its legacy check-printing business.
- CMPR offers higher growth potential with greater volatility and no dividend, whereas DLX provides stable cash flows, lower valuation multiples, and a recurring quarterly dividend.
- Both companies face margin pressures from product-mix shifts and macroeconomic uncertainty, but each is executing a multi-year transformation strategy that shapes its risk-reward profile differently.
- Analyst consensus rates both stocks favorably, though CMPR's average price target implies a larger potential upside from recent levels than DLX's target.
Introduction
Investors scanning the market for mid-cap opportunities often encounter companies undergoing significant business transformations. CMPR and DLX represent two such stories, each pivoting from legacy operations toward higher-value revenue streams. Cimpress plc is a global leader in web-to-print mass customization, while Deluxe Corporation is evolving from its historic check-printing roots into a modern payments and data company. This stock comparison examines their recent performance, business drivers, and relative market positioning to help traders and investors evaluate which story aligns better with their investment objectives in the current market environment.
CMPR Overview and Recent Performance
CMPR, headquartered in Dundalk, Ireland, operates one of the world's largest mass-customization platforms, producing customized print, signage, promotional products, apparel, and packaging at scale. Its portfolio includes well-known brands such as VistaPrint, PrintBrothers, The Print Group, and National Pen. The company serves millions of small businesses, graphic designers, resellers, and consumers globally.
In recent weeks, CMPR shares have traded in the mid-to-high $90s, well above the 52-week low near $48 but below the 52-week high of approximately $106. Year-to-date, the stock has appreciated roughly 50%, reflecting investor enthusiasm for the company's sustained revenue growth, margin expansion in core segments like VistaPrint, and aggressive share repurchases. Cimpress recently reported its Q4 fiscal 2026 results, posting revenue of $945 million — a 9% reported increase year-over-year — and full-year adjusted EBITDA of $458.5 million, up 6%. The company also issued fiscal 2027 guidance calling for at least $125 million in net income and $520 million in adjusted EBITDA. However, the Q4 earnings release triggered some near-term price volatility as gross margin compression from manufacturing start-up costs and non-operating write-offs drew investor scrutiny. Net leverage stood at 2.9 times trailing EBITDA, while the company held approximately $249 million in cash with an undrawn $250 million revolving credit facility.
DLX Overview and Recent Performance
DLX, based in Minneapolis, Minnesota, has undergone a significant strategic transformation from a traditional check printer into a diversified payments and data company. It now operates across four segments: Merchant Services, B2B Payments (business-to-business payments), Data Solutions, and Print. The Payments and Data segments now represent roughly 47% of total revenue, highlighting the company's migration toward higher-growth, recurring-revenue business lines.
In recent market activity, DLX shares have traded in the $24–$27 range, recovering steadily from earlier-year levels and advancing approximately 25% year-to-date. The company's full-year 2025 results, reported in late January 2026, showed revenue of $2.13 billion and adjusted EBITDA of $431.5 million, a 6.2% increase. Net income of $85.3 million represented a 61% jump from the prior year, while comparable adjusted diluted EPS (earnings per share) rose 12.6% to $3.67. Deluxe achieved its targeted leverage ratio of 3.3 times a full quarter ahead of schedule and reduced total debt by $73.7 million. The company also declared a $0.30 quarterly dividend, translating to a yield above 4%. For 2026, management guided to adjusted EBITDA of $445–$470 million and free cash flow of approximately $200 million. Analysts have responded positively, with consensus estimates pointing to continued EPS expansion and a price target near $32.67.
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Head-to-Head Comparison
While both CMPR and DLX share roots in the printing industry, their current business models diverge sharply. Cimpress operates an asset-heavy, technology-driven mass-customization platform where scale, automation, and customer acquisition efficiency determine profitability. Deluxe, by contrast, is increasingly a payments and data services company where recurring fee-based revenue and client retention drive valuation.
Growth Drivers: CMPR's growth is fueled by expanding its elevated product categories — promotional items, apparel, packaging, and signage — alongside strategic tuck-in acquisitions in Europe and North America. DLX's growth hinges on its Payments and Data segments, which grew at a combined 10% rate in 2025, offsetting secular declines in the legacy Print segment where branded promotional products fell nearly 15% year-over-year in recent quarters.
Risk Factors: CMPR carries higher execution risk due to ongoing manufacturing investments, exposure to tariff-related costs (particularly in National Pen), and sensitivity to small-business spending cycles. DLX faces refinancing risk as debt maturities approach, and its legacy check business continues a structural decline that requires constant cost discipline to offset.
Valuation and Income: DLX trades at a price-to-earnings ratio of approximately 12 and offers a dividend yield exceeding 4%, making it attractive for value and income investors. CMPR trades at a significantly higher P/E multiple above 50, reflecting its growth premium, but pays no dividend. CMPR's share buyback program, which reduced shares outstanding by 3% in fiscal 2026, serves as an alternative capital-return mechanism.
Market Sentiment: CMPR benefits from strong institutional ownership (above 97%) and a consensus analyst rating of "Buy" with a price target suggesting approximately 14% upside. DLX enjoys a consensus "Outperform" rating with a target implying roughly 17% upside, alongside growing confidence in its deleveraging trajectory and free cash flow generation.
Tickeron AI Verdict
Based on observable market data and trend characteristics, Tickeron's AI analytical framework would likely assign a higher relative attractiveness score to CMPR for momentum-oriented strategies, given its superior year-to-date price appreciation, stronger organic revenue growth trajectory, and expanding adjusted EBITDA outlook for fiscal 2027. The company's consistent track record of exceeding consensus earnings estimates over recent quarters and its aggressive share buyback program further support a positive trend signal. However, for risk-averse or income-focused strategies, DLX presents a compelling probabilistic case: its lower valuation multiple, above-4% dividend yield, demonstrated deleveraging progress, and stable cash flow generation provide a favorable stability profile. The AI's preference would ultimately depend on the specific trading algorithm's parameters — trend-following bots would likely gravitate toward CMPR's momentum, while mean-reversion or value-oriented bots might favor DLX's discounted valuation and income characteristics. In the current market environment, where both stocks exhibit constructive but distinct risk-reward profiles, the probabilistic edge tilts toward CMPR for growth and toward DLX for stability and yield.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CMPR is a Hold and DLX is a Buy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CMPR’s FA Score shows that 3 FA rating(s) are green whileDLX’s FA Score has 1 green FA rating(s).
- CMPR’s FA Score: 3 green, 2 red.
- DLX’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CMPR’s TA Score shows that 5 TA indicator(s) are bullish while DLX’s TA Score has 4 bullish TA indicator(s).
- CMPR’s TA Score: 5 bullish, 5 bearish.
- DLX’s TA Score: 4 bullish, 5 bearish.
Price Growth
CMPR (@Office Equipment/Supplies) experienced а +0.94% price change this week, while DLX (@Industrial Conglomerates) price change was -0.58% for the same time period.
The average weekly price growth across all stocks in the @Office Equipment/Supplies industry was +1.89%. For the same industry, the average monthly price growth was -1.17%, and the average quarterly price growth was -3.40%.
The average weekly price growth across all stocks in the @Industrial Conglomerates industry was -2.69%. For the same industry, the average monthly price growth was -7.61%, and the average quarterly price growth was +4.63%.
Reported Earning Dates
CMPR is expected to report earnings on Oct 28, 2026.
DLX is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Office Equipment/Supplies (+1.89% weekly)The industry produces equipment regularly used in offices by businesses and other organizations, and could range from items like Blank sheet paper, calendars, Label and adhesive paper, paper clips, janitorial supplies, to larger /higher cost products like computers, printers, photocopiers, office furniture and so on. Many businesses in the office supply industry have been expanding into related markets like business cards, plus printing and binding of high quality, high volume business and engineering documents. Some companies in this industry also offer shipping services, including packaging and bulk mailing. Herman Miller, Inc., Steelcase Inc. and HNI Corporation.
@Industrial Conglomerates (-2.69% weekly)Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).
| CMPR | DLX | CMPR / DLX | |
| Capitalization | 2.39B | 1.18B | 202% |
| EBITDA | 382M | 404M | 95% |
| Gain YTD | 48.220 | 18.608 | 259% |
| P/E Ratio | 26.04 | 11.45 | 228% |
| Revenue | 3.66B | 2.14B | 171% |
| Total Cash | 189M | 27.2M | 695% |
| Total Debt | 1.75B | 1.45B | 121% |
CMPR | DLX | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 23 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 19 Undervalued | 3 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 2 | 55 | |
PRICE GROWTH RATING 1..100 | 42 | 47 | |
P/E GROWTH RATING 1..100 | 6 | 65 | |
SEASONALITY SCORE 1..100 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DLX's Valuation (3) in the Commercial Printing Or Forms industry is in the same range as CMPR (19). This means that DLX’s stock grew similarly to CMPR’s over the last 12 months.
DLX's Profit vs Risk Rating (100) in the Commercial Printing Or Forms industry is in the same range as CMPR (100). This means that DLX’s stock grew similarly to CMPR’s over the last 12 months.
CMPR's SMR Rating (2) in the Commercial Printing Or Forms industry is somewhat better than the same rating for DLX (55). This means that CMPR’s stock grew somewhat faster than DLX’s over the last 12 months.
CMPR's Price Growth Rating (42) in the Commercial Printing Or Forms industry is in the same range as DLX (47). This means that CMPR’s stock grew similarly to DLX’s over the last 12 months.
CMPR's P/E Growth Rating (6) in the Commercial Printing Or Forms industry is somewhat better than the same rating for DLX (65). This means that CMPR’s stock grew somewhat faster than DLX’s over the last 12 months.
| CMPR | DLX | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 78% | 3 days ago 78% |
| Stochastic ODDS (%) | 3 days ago 74% | 3 days ago 76% |
| Momentum ODDS (%) | 3 days ago 70% | 3 days ago 67% |
| MACD ODDS (%) | 3 days ago 76% | N/A |
| TrendWeek ODDS (%) | 3 days ago 78% | 3 days ago 68% |
| TrendMonth ODDS (%) | 3 days ago 77% | 3 days ago 65% |
| Advances ODDS (%) | 6 days ago 79% | 6 days ago 66% |
| Declines ODDS (%) | 4 days ago 79% | 3 days ago 68% |
| BollingerBands ODDS (%) | 4 days ago 80% | 3 days ago 73% |
| Aroon ODDS (%) | 3 days ago 81% | 3 days ago 59% |
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CMPR and
Correlation & Price change
A.I.dvisor indicates that over the last year, CMPR has been loosely correlated with DLX. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if CMPR jumps, then DLX could also see price increases.
| Ticker / NAME | Correlation To CMPR | 1D Price Change % | ||
|---|---|---|---|---|
| CMPR | 100% | +4.22% | ||
| DLX - CMPR | 47% Loosely correlated | -0.42% | ||
| ZD - CMPR | 42% Loosely correlated | +0.89% | ||
| BOC - CMPR | 37% Loosely correlated | +0.93% | ||
| STGW - CMPR | 36% Loosely correlated | -0.47% | ||
| OMC - CMPR | 35% Loosely correlated | -1.14% | ||
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DLX and
Correlation & Price change
A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.
| Ticker / NAME | Correlation To DLX | 1D Price Change % | ||
|---|---|---|---|---|
| DLX | 100% | -0.42% | ||
| ZD - DLX | 58% Loosely correlated | +0.89% | ||
| CCO - DLX | 49% Loosely correlated | +0.41% | ||
| CMPR - DLX | 47% Loosely correlated | +4.22% | ||
| WPP - DLX | 46% Loosely correlated | -1.22% | ||
| MGNI - DLX | 44% Loosely correlated | -0.46% | ||
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