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COLM vs UAA
Which Stock Would AI Choose? Columbia Sportswear (COLM) vs. Under Armour (UAA) Stock Comparison
Key Takeaways
- Columbia Sportswear (COLM) beat Q1 expectations with $779 million in revenue (flat YoY) and EPS of $0.65, reaffirming full-year guidance amid international growth offsetting U.S. softness.
- Under Armour (UAA) reported Q4 revenue of $1.17 billion in line with estimates but posted a loss with EPS of -$0.03, leading to a sharp stock decline and concerns over North American demand.
- COLM trades at a P/E ratio (price-to-earnings ratio, a measure of valuation relative to profits) of 18.93 with positive YTD returns of 8.09%, showing relative stability in the apparel sector.
- UAA lacks a positive P/E due to losses, with YTD returns near flat at 0.10% after recent earnings pressure, highlighting higher volatility.
- Both face consumer discretionary challenges, but COLM's diversified outdoor brands and cleaner balance sheet provide a contrast to UAA's turnaround efforts.
- Tickeron's AI signals favor COLM for trend consistency in recent market activity.
Introduction
This stock comparison examines Columbia Sportswear (COLM) and Under Armour (UAA), two players in the competitive athletic and outdoor apparel sector. Both companies navigate shifting consumer preferences, supply chain pressures, and macroeconomic headwinds affecting discretionary spending. Traders seeking short-term momentum and investors focused on relative performance in consumer cyclical stocks will find value in analyzing their recent financial results, market positioning, and AI-driven insights. This analysis highlights key contrasts in recent market activity to inform stock comparison decisions.
COLM Overview and Recent Performance
Columbia Sportswear Company designs, develops, markets, and distributes outdoor, active, and lifestyle apparel, footwear, accessories, and equipment under brands like Columbia, SOREL, Mountain Hardwear, and prAna. With a diversified revenue base—58% U.S., 42% international—the company emphasizes innovation in technologies like Omni-Heat for outdoor enthusiasts.
In recent market activity, COLM shares have shown resilience, with YTD gains of about 8% and a market cap near $3 billion. Q1 2026 results topped estimates: revenue at $779 million (2.6% beat, flat YoY) driven by early wholesale shipments, and GAAP EPS of $0.65 (85% beat). Gross margins held firm despite tariff pressures, supported by international growth in LAAP and EMEA offsetting U.S. declines. The company reaffirmed FY2026 revenue guidance at $3.47 billion midpoint and raised EPS outlook. Sentiment benefits from a Zacks Rank #1 (Strong Buy) and forward P/E of 15.79 below sector averages, though recent pullbacks reflect broader retail caution.
UAA Overview and Recent Performance
Under Armour, Inc. develops, markets, and distributes branded performance apparel, footwear, and accessories for athletes, operating through North America, EMEA, APAC, Latin America, and Connected Fitness segments. The brand focuses on innovation in sportswear amid a multi-year transformation to stabilize wholesale and grow direct-to-consumer channels.
Recent weeks have pressured UAA, with shares tumbling post-Q4 FY2026 earnings—revenue at $1.17 billion in line but down 0.8% YoY, and adjusted EPS loss of -$0.03 missing estimates slightly. North America sales fell 7%, though APAC rose 12.7%. Stock dropped over 18% in a session, reflecting weak outlook amid restructuring charges and demand softness. YTD returns hover near flat (0.1%), with a $2.1 billion market cap and no positive P/E due to losses. Earlier gains from investor stake increases faded against sector volatility and profitability concerns.
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Head-to-Head Comparison
Both COLM and UAA operate in apparel but diverge in focus: COLM's outdoor/lifestyle portfolio offers geographic diversification (42% international) versus UAA's performance athletic emphasis, heavily North America-weighted (about 55%). Growth drivers contrast—COLM leverages stable wholesale (52% mix) and innovations like ACCELERATE strategy; UAA pursues brand reset via restructuring, though recent momentum faltered post-earnings.
Risk factors include tariffs and consumer spending for both, but UAA faces higher execution risks from losses and 22% short interest. Sector exposure ties them to consumer discretionary, yet COLM's 4.98% net margin trumps UAA's negative. Market sentiment favors COLM's profitability and lower volatility over UAA's turnaround trade-offs.
Tickeron AI Verdict
Tickeron’s AI currently favors Columbia Sportswear (COLM) over Under Armour (UAA). COLM exhibits stronger trend consistency, with bullish crosses above key moving averages and earnings beats supporting stability. UAA shows mixed signals amid post-earnings downside and profitability gaps. Relative positioning, including superior margins and lower risk, positions COLM probabilistically better in the near term, though both warrant monitoring for catalysts.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is COLM is a StrongBuy and UAA is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COLM’s FA Score shows that 2 FA rating(s) are green whileUAA’s FA Score has 0 green FA rating(s).
- COLM’s FA Score: 2 green, 3 red.
- UAA’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COLM’s TA Score shows that 5 TA indicator(s) are bullish while UAA’s TA Score has 6 bullish TA indicator(s).
- COLM’s TA Score: 5 bullish, 4 bearish.
- UAA’s TA Score: 6 bullish, 2 bearish.
Price Growth
COLM (@Apparel/Footwear) experienced а -3.11% price change this week, while UAA (@Apparel/Footwear) price change was -1.83% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -0.77%. For the same industry, the average monthly price growth was +5.08%, and the average quarterly price growth was +11.33%.
Reported Earning Dates
COLM is expected to report earnings on Aug 05, 2026.
UAA is expected to report earnings on Aug 06, 2026.
Industries' Descriptions
@Apparel/Footwear (-0.77% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| COLM | UAA | COLM / UAA | |
| Capitalization | 3.31B | 2.48B | 133% |
| EBITDA | 289M | 74.2M | 389% |
| Gain YTD | 18.806 | 18.913 | 99% |
| P/E Ratio | 20.70 | 20.95 | 99% |
| Revenue | 3.4B | 4.97B | 68% |
| Total Cash | 535M | 309M | 173% |
| Total Debt | 473M | 1.94B | 24% |
COLM | UAA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 78 | 86 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 28 Undervalued | 67 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 71 | 98 | |
PRICE GROWTH RATING 1..100 | 43 | 45 | |
P/E GROWTH RATING 1..100 | 28 | 67 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
COLM's Valuation (28) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (67). This means that COLM’s stock grew somewhat faster than UAA’s over the last 12 months.
COLM's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as UAA (100). This means that COLM’s stock grew similarly to UAA’s over the last 12 months.
COLM's SMR Rating (71) in the Apparel Or Footwear industry is in the same range as UAA (98). This means that COLM’s stock grew similarly to UAA’s over the last 12 months.
COLM's Price Growth Rating (43) in the Apparel Or Footwear industry is in the same range as UAA (45). This means that COLM’s stock grew similarly to UAA’s over the last 12 months.
COLM's P/E Growth Rating (28) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (67). This means that COLM’s stock grew somewhat faster than UAA’s over the last 12 months.
| COLM | UAA | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 87% | 2 days ago 69% |
| Stochastic ODDS (%) | 2 days ago 69% | 2 days ago 76% |
| Momentum ODDS (%) | 2 days ago 56% | 2 days ago 78% |
| MACD ODDS (%) | 2 days ago 71% | 2 days ago 78% |
| TrendWeek ODDS (%) | 2 days ago 67% | 2 days ago 77% |
| TrendMonth ODDS (%) | 2 days ago 46% | 2 days ago 70% |
| Advances ODDS (%) | 12 days ago 49% | 12 days ago 67% |
| Declines ODDS (%) | 8 days ago 66% | 8 days ago 80% |
| BollingerBands ODDS (%) | 2 days ago 78% | N/A |
| Aroon ODDS (%) | 2 days ago 50% | 2 days ago 74% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| GSY | 50.09 | 0.02 | +0.03% |
| Invesco Ultra Short Duration ETF | |||
| GNMA | 44.10 | -0.06 | -0.14% |
| iShares GNMA Bond ETF | |||
| FOPC | 25.51 | -0.05 | -0.20% |
| Frontier Asset Opportunistic Credit ETF | |||
| SGLC | 43.37 | -0.17 | -0.39% |
| SGI U.S. Large Cap Core ETF | |||
| USOY | 6.98 | -0.08 | -1.13% |
| Defiance Oil Enhanced Options Income ETF | |||
COLM and
Correlation & Price change
A.I.dvisor indicates that over the last year, COLM has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if COLM jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To COLM | 1D Price Change % | ||
|---|---|---|---|---|
| COLM | 100% | -2.51% | ||
| SHOO - COLM | 63% Loosely correlated | -3.30% | ||
| GIII - COLM | 59% Loosely correlated | -1.50% | ||
| VFC - COLM | 58% Loosely correlated | -1.73% | ||
| NKE - COLM | 56% Loosely correlated | -4.45% | ||
| PVH - COLM | 55% Loosely correlated | +1.17% | ||
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UAA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | -2.48% | ||
| UA - UAA | 99% Closely correlated | -2.39% | ||
| NKE - UAA | 51% Loosely correlated | -4.45% | ||
| COLM - UAA | 48% Loosely correlated | -2.51% | ||
| SHOO - UAA | 46% Loosely correlated | -3.30% | ||
| ONON - UAA | 45% Loosely correlated | -6.87% | ||
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