Advertisement
COTY vs EL
Which Stock Would AI Choose? Coty Inc. (COTY) vs. The Estée Lauder Companies Inc. (EL) Stock Comparison
Key Takeaways
- Momentum gap: EL has re-rated sharply higher over the past year on an improving turnaround narrative, while COTY has drifted near multi-year lows amid margin compression.
- Profitability contrast: Estée Lauder returned to operating profitability and raised guidance, whereas Coty has posted recent net losses and declining organic sales.
- Scale and diversification: EL operates a broader portfolio of prestige skincare, makeup, and fragrance brands; COTY is more concentrated in mass beauty and licensed fragrances.
- Tickeron AI Verdict: Based on observable trend consistency and relative positioning, the AI framework currently favors EL over COTY.
- Explore more on each name: COTY Major News and COTY Today's Price Move, plus EL Major News and EL Today's Price Move.
- Looking for systematic trading ideas across the market? Browse the curated Trending AI Robots page.
Introduction
Beauty is often described as a resilient consumer category, yet two of its best-known public companies — COTY (Coty Inc.) and EL (The Estée Lauder Companies Inc.) — have delivered sharply different results for shareholders in recent quarters. This stock comparison is relevant to investors and traders evaluating relative performance, market positioning, and turnaround momentum within the same sector. Because the two companies operate at different points on the beauty spectrum, comparing them highlights how scale, brand mix, and execution can diverge even when the underlying industry backdrop is similar.
COTY Overview and Recent Performance
Coty Inc. is a global beauty company spanning mass-market color cosmetics, skin and body care, and a large portfolio of licensed prestige fragrances. Recent market activity has been challenging. In its latest reported quarter, revenue was essentially flat year over year and narrowly exceeded estimates, but adjusted earnings per share (EPS) came in below consensus, and organic revenue — which strips out currency moves and acquisitions — declined. Operating margins compressed meaningfully compared with the prior-year period, reflecting higher promotional activity and retailer order pullbacks.
Over recent weeks, COTY shares have traded near the lower end of their 52-week range, reflecting investor concern about demand visibility and profitability. Management has pointed toward an expected return to growth later in its fiscal year, but the market has so far priced in continued near-term headwinds. Sentiment remains cautious as the company works to stabilize its mass beauty business while expanding in prestige categories.
EL Overview and Recent Performance
The Estée Lauder Companies is a leader in prestige beauty, with brands spanning skincare, makeup, fragrance, and hair care, including Estée Lauder, Clinique, La Mer, Tom Ford, M·A·C, and The Ordinary. Under a new chief executive, the company has been executing a wide-ranging restructuring and cost-reduction initiative aimed at restoring profitability. In its most recent quarter, EL returned to revenue growth, beat adjusted EPS expectations, and raised its full-year profit guidance.
Recent market activity has reflected growing confidence in the turnaround, with shares rising substantially over the past year and recovering from multi-year lows. Skincare and fragrance have been key growth drivers, including stabilization in China and travel retail, while the makeup segment remains an area of ongoing work. Although the company still faces macroeconomic and channel-specific risks, the direction of momentum has been notably more constructive than for Coty.
Trending AI Robots
Tickeron operates hundreds of AI trading bots that collectively trade thousands of different tickers, each built around distinct strategies, timeframes, and risk parameters. Because not every bot is suited to every market regime, Tickeron curates a focused Trending AI Robots section that surfaces only the bots currently best aligned with prevailing market conditions. These bots vary widely in trading style — from short-term momentum approaches to longer-horizon trend strategies — and carry different performance statistics and ticker coverage. For traders researching systematic approaches to names like COTY and EL, reviewing the Trending AI Robots page offers a practical starting point for identifying automated strategies matched to today's environment.
Head-to-Head Comparison
Several contrasts define this stock comparison. On business model, EL leans heavily into prestige and luxury beauty with higher gross margins and significant exposure to China and travel retail, whereas COTY blends mass-market consumer beauty with licensed prestige fragrances, giving it a different margin and growth profile.
On growth drivers, EL is benefiting from a cost-cutting program, improved margins, and a recovering China business, while COTY is working to reignite organic growth and protect profitability amid retailer inventory adjustments. Risk profiles also differ: EL remains exposed to travel retail volatility and tariff effects, while COTY faces promotional pressure and brand-licensing dependencies. In terms of market sentiment, EL's rising share price and upward estimate revisions contrast with COTY's declining share price and cautious outlook.
Tickeron AI Verdict
Weighing observable factors such as trend consistency, momentum stability, margin trajectory, and catalyst quality, Tickeron's AI framework would most likely favor EL in the current environment. The company's return to growth, improved operating margins, and raised guidance provide a more consistent directional signal than Coty's recent declines in organic sales and profitability. While both names carry risks, the relative positioning currently tilts toward Estée Lauder on the strength of a clearer turnaround trajectory and firmer price momentum.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is COTY is a Hold and EL is a StrongBuy.
COTY in upward trend: 10-day moving average moved above 50-day moving average on October 12, 2026
The 10-day moving average for COTY crossed bullishly above the 50-day moving average on October 12, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 83%.
Technical Analysis (Indicators)
Bullish Trend Analysis
Following a +6.91% 3-day Advance, the price is estimated to grow further. Considering data from situations where COTY advanced for three days, in 200 of 284 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
The Aroon Indicator entered an Uptrend today. In 105 of 163 cases where COTY Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 64%.
Bearish Trend Analysis
The 10-day RSI Indicator for COTY moved out of overbought territory on November 11, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 20 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 71%.
COTY broke above its upper Bollinger Band on November 05, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 12 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.193) is normal, around the industry mean (21.731). P/E Ratio (-5.786) is within average values for comparable stocks, (16.288). Projected Growth (PEG Ratio) (0.182) is also within normal values, averaging (1.518). COTY's Dividend Yield (0.123) is considerably higher than the industry average of (0.032). P/S Ratio (0.397) is also within normal values, averaging (1.902).
The Tickeron Price Growth Rating for this company is 34 (best 1 - 100 worst), indicating steady price growth. COTY’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 90 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 95 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. COTY’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
EL in upward trend: 10-day moving average moved above 50-day moving average on October 14, 2026
The 10-day moving average for EL crossed bullishly above the 50-day moving average on October 14, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 80%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 06, 2026. You may want to consider a long position or call options on EL as a result. In 46 of 81 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 57%.
The Moving Average Convergence Divergence (MACD) for EL just turned positive on November 09, 2026. Looking at past instances where EL's MACD turned positive, the stock continued to rise in 24 of 48 cases over the following month. The odds of a continued upward trend are 50%.
EL moved above its 50-day moving average on October 09, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +3.06% 3-day Advance, the price is estimated to grow further. Considering data from situations where EL advanced for three days, in 183 of 283 cases, the price rose further within the following month. The odds of a continued upward trend are 65%.
The Aroon Indicator entered an Uptrend today. In 139 of 214 cases where EL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 65%.
Bearish Trend Analysis
The 10-day RSI Indicator for EL moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 25 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 89%.
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
EL broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 5 (best 1 - 100 worst), indicating outstanding price growth. EL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 14 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 83 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 99 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (10.462) is normal, around the industry mean (21.731). EL's P/E Ratio (220.120) is considerably higher than the industry average of (16.288). Projected Growth (PEG Ratio) (2.121) is also within normal values, averaging (1.518). Dividend Yield (0.013) settles around the average of (0.032) among similar stocks. P/S Ratio (2.317) is also within normal values, averaging (1.902).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. EL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
COTY | EL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 45 | 38 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 12 Undervalued | 99 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 95 | 83 | |
PRICE GROWTH RATING 1..100 | 34 | 5 | |
P/E GROWTH RATING 1..100 | 90 | 14 | |
SEASONALITY SCORE 1..100 | 55 | 90 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
COTY's Valuation (12) in the Household Or Personal Care industry is significantly better than the same rating for EL (99). This means that COTY’s stock grew significantly faster than EL’s over the last 12 months.
COTY's Profit vs Risk Rating (100) in the Household Or Personal Care industry is in the same range as EL (100). This means that COTY’s stock grew similarly to EL’s over the last 12 months.
EL's SMR Rating (83) in the Household Or Personal Care industry is in the same range as COTY (95). This means that EL’s stock grew similarly to COTY’s over the last 12 months.
EL's Price Growth Rating (5) in the Household Or Personal Care industry is in the same range as COTY (34). This means that EL’s stock grew similarly to COTY’s over the last 12 months.
EL's P/E Growth Rating (14) in the Household Or Personal Care industry is significantly better than the same rating for COTY (90). This means that EL’s stock grew significantly faster than COTY’s over the last 12 months.
| COTY | EL | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 71% | 1 day ago 89% |
| Stochastic ODDS (%) | N/A | 1 day ago 72% |
| Momentum ODDS (%) | N/A | 1 day ago 57% |
| MACD ODDS (%) | N/A | 1 day ago 50% |
| TrendWeek ODDS (%) | 1 day ago 71% | 1 day ago 66% |
| TrendMonth ODDS (%) | 1 day ago 64% | 1 day ago 66% |
| Advances ODDS (%) | 2 days ago 70% | 2 days ago 65% |
| Declines ODDS (%) | N/A | N/A |
| BollingerBands ODDS (%) | 1 day ago 73% | 1 day ago 73% |
| Aroon ODDS (%) | 1 day ago 64% | 1 day ago 65% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COTY’s FA Score shows that 1 FA rating(s) are green while EL’s FA Score has 2 green FA rating(s).
- COTY’s FA Score: 1 green, 4 red.
- EL’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COTY’s TA Score shows that 4 TA indicator(s) are bullish while EL’s TA Score has 6 bullish TA indicator(s).
- COTY’s TA Score: 4 bullish, 2 bearish.
- EL’s TA Score: 6 bullish, 3 bearish.
Price Growth
COTY (@Household/Personal Care) experienced а +31.61% price change this week, while EL (@Household/Personal Care) price change was +7.63% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +6.60%. For the same industry, the average monthly price growth was +8.25%, and the average quarterly price growth was +30.00%.
Reported Earning Dates
COTY is expected to report earnings on Feb 09, 2027.
EL is expected to report earnings on Feb 03, 2027.
Industries' Descriptions
@Household/Personal Care (+6.60% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
Advertisement
COTY and
Correlation & Price change
A.I.dvisor indicates that over the last year, COTY has been loosely correlated with EL. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if COTY jumps, then EL could also see price increases.
| Ticker / NAME | Correlation To COTY | 1D Price Change % | ||
|---|---|---|---|---|
| COTY | 100% | -6.24% | ||
| EL - COTY | 46% Loosely correlated | -0.97% | ||
| KMB - COTY | 37% Loosely correlated | -1.72% | ||
| EPC - COTY | 34% Loosely correlated | -1.55% | ||
| KVUE - COTY | 33% Loosely correlated | N/A | ||
| PG - COTY | 33% Loosely correlated | -0.59% | ||
More | ||||
EL and
Correlation & Price change
A.I.dvisor indicates that over the last year, EL has been loosely correlated with ELF. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if EL jumps, then ELF could also see price increases.
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| AIFD | 44.90 | 1.40 | +3.21% |
| TCW Artificial Intelligence ETF (AIFD) | |||
| ESN | 20.85 | 0.17 | +0.83% |
| Essential 40 Stock ETF (ESN) | |||
| DDTY | 20.74 | 0.14 | +0.70% |
| Innovator Equity Dual Directional 10 Buffer ETF - MAY (DDTY) | |||
| HJUN | 25.27 | N/A | N/A |
| Corgi U.S. Equities 100% Structured Buffer ETF - June Series (HJUN) | |||
| RWR | 112.39 | -0.28 | -0.25% |
| State Street SPDR Dow Jones REIT ETF (RWR) | |||