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DECK vs PVH
Which Stock Would AI Choose? Deckers Outdoor (DECK) vs. PVH Corp. (PVH) Stock Comparison
Key Takeaways
- Tickeron AI Verdict: Based on trend consistency, earnings stability, and margin strength, Tickeron's AI currently favors DECK over PVH.
- DECK generates an operating margin near 26%, while PVH operates at a much thinner margin and has posted impairment-driven losses.
- DECK holds a net-cash balance sheet with essentially no debt, whereas PVH carries roughly $2.3 billion in total debt.
- Both stocks face decelerating demand: DECK is trimming revenue guidance while PVH contends with soft wholesale and EMEA (Europe, Middle East, and Africa) trends.
- For more detail, explore DECK Major News, DECK Today's Price Move, PVH Major News, and PVH Today's Price Move.
- Interested in automated strategies? Discover the curated Trending AI Robots to see which tickers AI-driven bots are trading today.
Introduction
Deckers Outdoor Corporation and PVH Corp. are two prominent names in global apparel and footwear, yet they occupy very different corners of the consumer landscape. DECK is anchored by the fast-growing HOKA performance-running brand and the culturally durable UGG franchise, while PVH is built around the iconic Calvin Klein and TOMMY HILFIGER labels. This stock comparison is relevant for investors weighing premium-brand growth against a value-oriented turnaround. Both companies are navigating a slower consumer environment, tariff pressures, and shifting wholesale demand, making their relative performance and market positioning a useful lens for understanding how the footwear and apparel sectors are currently behaving.
DECK Overview and Recent Performance
DECK designs and distributes footwear, apparel, and accessories, with HOKA and UGG contributing essentially all of its business. In recent weeks the company reported record quarterly sales of about $1.48 billion, up 3.5% year over year, but the top line came in below analyst expectations, and management lowered its full-year revenue outlook while raising earnings guidance. This mixed message has weighed on the stock, which is down roughly 20% year to date and more than 50% below its early-2025 highs. International sales have been a bright spot, growing at a high-single-digit pace, while domestic revenue has been roughly flat. Sentiment has been pressured by a more promotional U.S. footwear market, a recent UGG patent ruling, and decelerating HOKA growth. Offsetting these concerns are a strong balance sheet with about $1.9 billion in cash and no debt, a sub-15x forward earnings multiple, and consistent profitability.
PVH Overview and Recent Performance
PVH owns and licenses global lifestyle apparel under the Calvin Klein and TOMMY HILFIGER brands, with operations segmented across the Americas, EMEA, and Asia-Pacific (APAC). Recent market activity has been volatile. The company's fiscal first-quarter results beat earnings and revenue expectations, but a reduced full-year sales outlook triggered a sharp single-session decline. A subsequent quarter swung to a net loss driven largely by roughly $439 million in non-cash goodwill and intangible asset impairments, even as management reaffirmed full-year guidance. The shares trade at a low forward earnings multiple, and analysts have a broadly "Buy" consensus rating, but the business faces persistent tariff headwinds, weak wholesale demand, and soft EMEA sales. APAC has been a relative bright spot, helped by direct-to-consumer (DTC) momentum and brand initiatives under the company's PVH+ Plan.
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Head-to-Head Comparison
The clearest contrast between these two companies is quality of growth versus valuation. DECK commands premium gross margins in the high-50% range and an operating margin near 26%, supported by full-price, direct-to-consumer selling and a cash-rich, debt-free balance sheet. PVH, by comparison, runs a high-50% gross margin but a much thinner operating margin of roughly 6% to 7%, reflecting heavier marketing and selling costs, tariff exposure, and a larger wholesale footprint. On valuation, PVH appears cheaper on a forward earnings basis, which attracts value investors, while DECK offers steadier profitability but faces the risk of brand maturation as HOKA growth moderates. Growth drivers also differ: DECK leans on international HOKA expansion and UGG's year-round lifestyle appeal, whereas PVH depends on revitalizing two mature heritage brands. Both are exposed to tariff and consumer-spending risk, but PVH's higher leverage and impairment history add an extra layer of balance-sheet sensitivity.
Tickeron AI Verdict
Weighing observable factors such as trend consistency, earnings quality, margin durability, and financial positioning, Tickeron's AI currently leans toward DECK over PVH. The rationale centers on DECK's more reliable profitability, its net-cash balance sheet, and the relative stability of its two dominant brands, even as revenue growth decelerates. PVH offers a lower valuation and a credible turnaround story, but thinner margins, soft wholesale demand, and recent non-cash impairments suggest a less consistent near-term trend profile. This assessment is probabilistic rather than definitive and should be viewed as one data-driven input among many in the decision-making process.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and PVH is a Hold.
DECK in upward trend: 10-day moving average crossed above 50-day moving average on October 20, 2026
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 04, 2026. You may want to consider a long position or call options on DECK as a result. In 67 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
The Moving Average Convergence Divergence (MACD) for DECK just turned positive on November 03, 2026. Looking at past instances where DECK's MACD turned positive, the stock continued to rise in 37 of 47 cases over the following month. The odds of a continued upward trend are 79%.
DECK moved above its 50-day moving average on November 02, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.76% 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in 218 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 172 of 234 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 74%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
DECK broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 25 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 40 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating fairly steady price growth. DECK’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.130) is slightly higher than the industry average of (2.998). P/E Ratio (12.299) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (0.959) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.057) among similar stocks. P/S Ratio (2.017) is also within normal values, averaging (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 84 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
PVH in upward trend: 10-day moving average crossed above 50-day moving average on October 12, 2026
The 10-day moving average for PVH crossed bullishly above the 50-day moving average on October 12, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
Technical Analysis (Indicators)
Bullish Trend Analysis
PVH moved above its 50-day moving average on October 06, 2026 date and that indicates a change from a downward trend to an upward trend.
The 50-day moving average for PVH moved above the 200-day moving average on October 27, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +3.38% 3-day Advance, the price is estimated to grow further. Considering data from situations where PVH advanced for three days, in 209 of 295 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 139 of 202 cases where PVH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 69%.
Bearish Trend Analysis
The 10-day RSI Indicator for PVH moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 25 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 89%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 42 of 63 cases where PVH's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PVH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
PVH broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 8 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.866) is normal, around the industry mean (2.911). PVH has a moderately low P/E Ratio (-26.378) as compared to the industry average of (14.016). Projected Growth (PEG Ratio) (0.058) is also within normal values, averaging (0.686). Dividend Yield (0.002) settles around the average of (0.328) among similar stocks. P/S Ratio (0.374) is also within normal values, averaging (0.827).
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. PVH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 92 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PVH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
DECK | PVH | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 14 | 39 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 55 Fair valued | 8 Undervalued | |
PROFIT vs RISK RATING 1..100 | 84 | 100 | |
SMR RATING 1..100 | 25 | 92 | |
PRICE GROWTH RATING 1..100 | 49 | 41 | |
P/E GROWTH RATING 1..100 | 40 | 100 | |
SEASONALITY SCORE 1..100 | n/a | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PVH's Valuation (8) in the Apparel Or Footwear industry is somewhat better than the same rating for DECK (55). This means that PVH’s stock grew somewhat faster than DECK’s over the last 12 months.
DECK's Profit vs Risk Rating (84) in the Apparel Or Footwear industry is in the same range as PVH (100). This means that DECK’s stock grew similarly to PVH’s over the last 12 months.
DECK's SMR Rating (25) in the Apparel Or Footwear industry is significantly better than the same rating for PVH (92). This means that DECK’s stock grew significantly faster than PVH’s over the last 12 months.
PVH's Price Growth Rating (41) in the Apparel Or Footwear industry is in the same range as DECK (49). This means that PVH’s stock grew similarly to DECK’s over the last 12 months.
DECK's P/E Growth Rating (40) in the Apparel Or Footwear industry is somewhat better than the same rating for PVH (100). This means that DECK’s stock grew somewhat faster than PVH’s over the last 12 months.
| DECK | PVH | |
|---|---|---|
| RSI ODDS (%) | N/A | 2 days ago 89% |
| Stochastic ODDS (%) | 2 days ago 68% | 2 days ago 67% |
| Momentum ODDS (%) | 2 days ago 78% | N/A |
| MACD ODDS (%) | 2 days ago 79% | N/A |
| TrendWeek ODDS (%) | 2 days ago 73% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 73% | 2 days ago 67% |
| Advances ODDS (%) | 14 days ago 71% | 2 days ago 71% |
| Declines ODDS (%) | 6 days ago 70% | 6 days ago 76% |
| BollingerBands ODDS (%) | 2 days ago 68% | 2 days ago 71% |
| Aroon ODDS (%) | 2 days ago 74% | 2 days ago 69% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green while PVH’s FA Score has 1 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- PVH’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while PVH’s TA Score has 5 bullish TA indicator(s).
- DECK’s TA Score: 6 bullish, 3 bearish.
- PVH’s TA Score: 5 bullish, 4 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а +6.78% price change this week, while PVH (@Apparel/Footwear) price change was +2.07% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +32.20%. For the same industry, the average monthly price growth was +35.29%, and the average quarterly price growth was +15.75%.
Reported Earning Dates
DECK is expected to report earnings on Feb 04, 2027.
PVH is expected to report earnings on Dec 02, 2026.
Industries' Descriptions
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+32.20% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
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DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with BIRK. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then BIRK could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -0.71% | ||
| BIRK - DECK | 53% Loosely correlated | -3.74% | ||
| ONON - DECK | 52% Loosely correlated | -7.54% | ||
| KTB - DECK | 49% Loosely correlated | +0.99% | ||
| CAL - DECK | 48% Loosely correlated | -0.66% | ||
| PVH - DECK | 48% Loosely correlated | +0.28% | ||
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PVH and
Correlation & Price change
A.I.dvisor indicates that over the last year, PVH has been loosely correlated with SHOO. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if PVH jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To PVH | 1D Price Change % | ||
|---|---|---|---|---|
| PVH | 100% | +0.28% | ||
| SHOO - PVH | 57% Loosely correlated | -0.72% | ||
| LEVI - PVH | 57% Loosely correlated | +1.20% | ||
| WWW - PVH | 51% Loosely correlated | -1.23% | ||
| NKE - PVH | 49% Loosely correlated | -3.03% | ||
| ZGN - PVH | 49% Loosely correlated | -0.42% | ||
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