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DECK vs ONON
Which Stock Would AI Choose? Deckers Outdoor (DECK) vs. On Holding (ONON) Stock Comparison
Key Takeaways
- DECK is a diversified, debt-free footwear portfolio (UGG, HOKA) trading at a value-oriented valuation, while ONON is a premium, faster-growing performance brand priced for higher growth.
- ONON is sustaining low-20s% constant-currency sales growth and strong direct-to-consumer momentum, whereas DECK recently trimmed its full-year revenue outlook amid a softer consumer environment.
- DECK offers lower volatility and a cheaper multiple (roughly 11x trailing earnings), while ONON carries a richer multiple and a materially higher beta, reflecting greater risk and reward potential.
- Tickeron AI Verdict: ONON is the ticker of choice, favored for its stronger, more consistent growth trend and clearer catalysts — though with higher valuation risk than DECK.
- Explore DECK Major News and DECK Today's Price Move, as well as ONON Major News and ONON Today's Price Move, for real-time coverage of both names.
- Discover curated AI-driven strategies on the Trending AI Robots page to see how automated systems are positioning across the market.
Introduction
Both DECK and ONON sit squarely in the premium athletic and lifestyle footwear space, yet they represent very different investment profiles. Deckers Outdoor is a mature, diversified operator anchored by two large franchises, while On Holding is a younger, high-growth Swiss challenger brand built around premium running and performance. This stock comparison is most relevant for investors weighing a lower-multiple, cash-generative incumbent against a faster-growing but more volatile growth story. By examining recent performance, market positioning, and observable momentum, traders can assess which name offers the more compelling risk-adjusted setup in the current market environment.
DECK Overview and Recent Performance
DECK — Deckers Outdoor Corporation — designs and markets footwear, apparel, and accessories under the UGG, HOKA, Teva, and other brands, selling through wholesale and its own direct-to-consumer (DTC) channels. In recent weeks the stock has come under pressure following a quarterly report in which revenue rose about 3.5% year over year but fell short of analyst estimates, while the company reduced its full-year revenue guidance to a midpoint near $5.71 billion. Earnings per share (EPS) handily beat consensus, though a portion of that strength reflected one-time tariff refunds. Sentiment has been further dampened by a decline in DTC comparable sales, as management deliberately limits promotional activity to protect brand health. On the positive side, DECK remains highly profitable with an operating margin above 26%, holds a debt-free balance sheet with substantial cash, and trades at a relatively modest valuation, offering a measure of stability that growth peers often lack.
ONON Overview and Recent Performance
ONON — On Holding AG — is a Zurich-based performance sportswear company known for its CloudTec cushioning, LightSpray manufacturing technology, and high-profile ambassadors such as Roger Federer and Zendaya. The company has sustained double-digit growth, reporting low-20s% constant-currency net sales expansion in its most recent quarter alongside a gross margin of roughly 65%. Direct-to-consumer revenue grew in the mid-30s% on a constant-currency basis and now represents a substantial share of sales, while Asia-Pacific (APAC) and apparel posted notably strong gains. Management reaffirmed full-year targets calling for low-20s% constant-currency growth and rising profitability, supported by a net cash balance sheet. That said, the shares are more volatile — carrying a notably higher beta than DECK — and trade at a premium multiple that leaves less room for disappointment around execution or valuation.
Trending AI Robots
Tickeron's Trending AI Robots page curates a selection of automated trading strategies from a marketplace of hundreds of AI trading bots covering thousands of different tickers. Because every bot differs in trading style, strategy, timeframe, performance statistics, and the specific set of securities it trades, only the systems best suited to current market conditions earn a place in this featured section. The page lets traders compare and monitor these top-performing strategies as market conditions shift, offering a data-driven way to evaluate momentum and positioning without manual screening. If you are interested in how AI is approaching names like DECK and ONON — and the broader market — explore the Trending AI Robots page to see which strategies are currently leading.
Head-to-Head Comparison
The clearest contrast between these two names is the trade-off between value and growth. DECK delivers mature profitability, a debt-free balance sheet, and a much lower valuation, but its revenue trajectory is decelerating and its DTC comparable sales have turned negative. ONON offers stronger top-line momentum, expanding gross margins, and a growing DTC mix, but commands a substantially richer multiple and higher volatility. On risk factors, DECK faces brand-concentration risk around UGG and HOKA and a promotional U.S. athletic-footwear market, while ONON faces execution risk tied to its premium valuation, wholesale channel management, and geographic exposure including China. In terms of market positioning, DECK is a cash-flow and stability story, whereas ONON is a growth-and-brand-momentum story — a distinction that tends to attract very different investor audiences.
Tickeron AI Verdict
Weighing trend consistency, growth catalysts, and relative positioning, Tickeron's AI currently leans toward ONON as the favored ticker in this comparison. The preference is driven by the company's more consistent double-digit revenue growth, strong and expanding direct-to-consumer momentum, margin improvement, and a clearer pipeline of innovation-led catalysts. These factors suggest a more durable positive trend than DECK's decelerating growth and reduced outlook, despite DECK's advantages in valuation and balance-sheet stability. This is a probabilistic assessment rather than a definitive forecast: ONON's higher valuation and volatility mean its edge is accompanied by greater downside sensitivity, and shifts in consumer demand or execution could quickly alter the relative picture.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and ONON is a Hold.
DECK in upward trend: 10-day moving average crossed above 50-day moving average on October 20, 2026
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 04, 2026. You may want to consider a long position or call options on DECK as a result. In 67 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
The Moving Average Convergence Divergence (MACD) for DECK just turned positive on November 03, 2026. Looking at past instances where DECK's MACD turned positive, the stock continued to rise in 37 of 47 cases over the following month. The odds of a continued upward trend are 79%.
DECK moved above its 50-day moving average on November 02, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.76% 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in 218 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 172 of 234 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 74%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
DECK broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 25 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 40 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating fairly steady price growth. DECK’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.130) is slightly higher than the industry average of (2.998). P/E Ratio (12.299) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (0.959) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.057) among similar stocks. P/S Ratio (2.017) is also within normal values, averaging (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 84 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
ONON's RSI Indicator leaves overbought zone
The 10-day RSI Oscillator for ONON moved out of overbought territory on November 05, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 instances where the indicator moved out of the overbought zone. In 28 of the 31 cases the stock moved lower in the days that followed. This puts the odds of a move down at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 50 of 59 cases where ONON's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 85%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ONON declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 79%.
ONON broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on ONON as a result. In 67 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for ONON just turned positive on November 03, 2026. Looking at past instances where ONON's MACD turned positive, the stock continued to rise in 32 of 46 cases over the following month. The odds of a continued upward trend are 70%.
The 10-day moving average for ONON crossed bullishly above the 50-day moving average on October 07, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 61%.
Following a +8.73% 3-day Advance, the price is estimated to grow further. Considering data from situations where ONON advanced for three days, in 212 of 287 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
The Aroon Indicator entered an Uptrend today. In 115 of 192 cases where ONON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 60%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 40 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. ONON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: ONON's P/B Ratio (6.533) is slightly higher than the industry average of (2.998). ONON has a moderately high P/E Ratio (31.133) as compared to the industry average of (12.296). Projected Growth (PEG Ratio) (0.478) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.057) among similar stocks. ONON's P/S Ratio (4.439) is very high in comparison to the industry average of (1.162).
The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ONON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
DECK | ||
|---|---|---|
OUTLOOK RATING 1..100 | 14 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 55 Fair valued | |
PROFIT vs RISK RATING 1..100 | 84 | |
SMR RATING 1..100 | 25 | |
PRICE GROWTH RATING 1..100 | 49 | |
P/E GROWTH RATING 1..100 | 40 | |
SEASONALITY SCORE 1..100 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| DECK | ONON | |
|---|---|---|
| RSI ODDS (%) | N/A | 2 days ago 90% |
| Stochastic ODDS (%) | 2 days ago 68% | 2 days ago 85% |
| Momentum ODDS (%) | 2 days ago 78% | 2 days ago 75% |
| MACD ODDS (%) | 2 days ago 79% | 2 days ago 70% |
| TrendWeek ODDS (%) | 2 days ago 73% | 2 days ago 81% |
| TrendMonth ODDS (%) | 2 days ago 73% | 2 days ago 81% |
| Advances ODDS (%) | 14 days ago 71% | 8 days ago 74% |
| Declines ODDS (%) | 6 days ago 70% | 6 days ago 79% |
| BollingerBands ODDS (%) | 2 days ago 68% | 2 days ago 81% |
| Aroon ODDS (%) | 2 days ago 74% | 2 days ago 60% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green while ONON’s FA Score has 0 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- ONON’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while ONON’s TA Score has 5 bullish TA indicator(s).
- DECK’s TA Score: 6 bullish, 3 bearish.
- ONON’s TA Score: 5 bullish, 4 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а +6.78% price change this week, while ONON (@Wholesale Distributors) price change was -4.93% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
Reported Earning Dates
DECK is expected to report earnings on Feb 04, 2027.
ONON is expected to report earnings on Mar 18, 2027.
Industries' Descriptions
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
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DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with BIRK. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then BIRK could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -0.71% | ||
| BIRK - DECK | 53% Loosely correlated | -3.74% | ||
| ONON - DECK | 52% Loosely correlated | -7.54% | ||
| KTB - DECK | 49% Loosely correlated | +0.99% | ||
| CAL - DECK | 48% Loosely correlated | -0.66% | ||
| PVH - DECK | 48% Loosely correlated | +0.28% | ||
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ONON and
Correlation & Price change
A.I.dvisor indicates that over the last year, ONON has been loosely correlated with RL. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if ONON jumps, then RL could also see price increases.
| Ticker / NAME | Correlation To ONON | 1D Price Change % | ||
|---|---|---|---|---|
| ONON | 100% | -7.54% | ||
| RL - ONON | 62% Loosely correlated | +0.27% | ||
| VFC - ONON | 53% Loosely correlated | -0.67% | ||
| DECK - ONON | 52% Loosely correlated | -0.71% | ||
| GIL - ONON | 49% Loosely correlated | -2.19% | ||
| UA - ONON | 48% Loosely correlated | -5.30% | ||
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