Advertisement
DECK vs ONON
Which Stock Would AI Choose? Deckers Outdoor (DECK) vs. On Holding (ONON) Stock Comparison
Key Takeaways
- Deckers Outdoor (DECK) reported first-quarter fiscal 2027 results in late July with revenue growth and raised full-year guidance, while On Holding (ONON) prepares for its second-quarter earnings release on August 11.
- DECK shares have traded in a relatively narrow range recently with modest monthly declines, whereas ONON has shown slightly stronger short-term momentum but remains down significantly year-to-date.
- Both companies operate in the consumer discretionary footwear and apparel sector, with DECK benefiting from established brands HOKA and UGG and ONON from its performance-oriented On Running line.
- DECK exhibits lower recent volatility compared to ONON, which has experienced larger price swings amid growth expectations and upcoming catalysts.
- Market sentiment for DECK reflects mixed analyst adjustments following earnings, while ONON sentiment centers on expansion potential ahead of its report.
- Relative performance highlights DECK’s greater stability in recent weeks versus ONON’s higher growth sensitivity and valuation premium.
Introduction
Deckers Outdoor (DECK) and On Holding (ONON) represent two prominent players in the athletic and lifestyle footwear market, offering investors exposure to consumer spending trends in premium apparel and performance products. This comparison examines their business profiles, recent price behavior, and positioning amid evolving market conditions. Traders and investors focused on sector rotation, relative strength within consumer discretionary names, or AI-driven quantitative signals may find the analysis useful for assessing diversification or tactical allocation opportunities.
DECK Overview and Recent Performance
Deckers Outdoor Corporation designs, markets, and distributes footwear and apparel under brands including HOKA and UGG. The company reported first-quarter fiscal 2027 results in late July, posting revenue of approximately $1.02 billion, up 5.7% year-over-year, alongside an earnings beat and raised full-year guidance. In recent market activity, DECK shares have exhibited measured price behavior, with modest declines over the past month amid broader sector pressures and some analyst target adjustments following the earnings release. Sentiment has been supported by consistent brand momentum, particularly in international markets, while tempered by general consumer discretionary caution.
ONON Overview and Recent Performance
On Holding AG, a Swiss company, develops and sells performance athletic footwear and apparel under the On brand. The firm is scheduled to report second-quarter results on August 11, with market attention centered on growth trajectories in key regions such as China. ONON shares have displayed more pronounced short-term fluctuations, posting gains over the past month while remaining down substantially on a year-to-date basis. Recent sentiment reflects optimism around expansion potential tempered by elevated valuation metrics relative to peers and ongoing macroeconomic sensitivity in discretionary spending.
Trending AI Robots
Tickeron’s Trending AI Robots page showcases a curated selection of AI-powered trading bots from a broader universe of hundreds available on the platform. These bots trade thousands of different tickers across varied styles, strategies, timeframes, and performance profiles. Only those demonstrating the strongest alignment with prevailing market conditions earn placement in the trending section, where users can review statistics such as win rates, profit factors, and drawdown metrics that typically range across diverse outcomes depending on the specific bot and ticker set. The platform emphasizes transparency in backtested and live results to help users evaluate fit for their objectives.
Head-to-Head Comparison
Deckers Outdoor (DECK) and On Holding (ONON) differ in scale and maturity, with DECK offering a diversified brand portfolio anchored by HOKA and UGG while ONON concentrates on a single high-growth performance line. Growth drivers for DECK center on steady international expansion and margin stability, whereas ONON emphasizes rapid revenue scaling and geographic penetration. Recent momentum favors DECK’s post-earnings resilience and guidance lift, contrasting with ONON’s pre-earnings positioning and higher volatility. Risk factors include tariff exposure and consumer cyclicality for both, though ONON’s narrower brand focus and premium valuation introduce additional sensitivity to execution and sentiment shifts. Sector exposure remains aligned in footwear, yet market sentiment has treated DECK with greater near-term stability compared to ONON’s catalyst-driven swings.
Tickeron AI Verdict
Based on observable factors such as recent earnings consistency, guidance updates, and relative price stability, Tickeron’s AI models would currently assign a probabilistic edge to Deckers Outdoor (DECK) over On Holding (ONON). The assessment reflects DECK’s demonstrated trend consistency following its quarterly report and lower observed volatility in recent weeks, balanced against ONON’s upcoming earnings event and stronger growth profile. Outcomes remain subject to evolving data and market conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a Hold and ONON is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileONON’s FA Score has 0 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- ONON’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 4 TA indicator(s) are bullish while ONON’s TA Score has 4 bullish TA indicator(s).
- DECK’s TA Score: 4 bullish, 7 bearish.
- ONON’s TA Score: 4 bullish, 6 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а -1.51% price change this week, while ONON (@Wholesale Distributors) price change was -6.83% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -1.56%. For the same industry, the average monthly price growth was +0.25%, and the average quarterly price growth was +0.63%.
Reported Earning Dates
DECK is expected to report earnings on Oct 22, 2026.
ONON is expected to report earnings on Nov 17, 2026.
Industries' Descriptions
@Wholesale Distributors (-1.56% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| DECK | ONON | DECK / ONON | |
| Capitalization | 12.5B | 10B | 125% |
| EBITDA | 1.39B | 416M | 334% |
| Gain YTD | -11.566 | -35.413 | 33% |
| P/E Ratio | 13.04 | 20.30 | 64% |
| Revenue | 5.53B | 3.12B | 177% |
| Total Cash | 1.6B | 1.09B | 147% |
| Total Debt | 472M | 542M | 87% |
DECK | ||
|---|---|---|
OUTLOOK RATING 1..100 | 52 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 69 Overvalued | |
PROFIT vs RISK RATING 1..100 | 88 | |
SMR RATING 1..100 | 24 | |
PRICE GROWTH RATING 1..100 | 76 | |
P/E GROWTH RATING 1..100 | 69 | |
SEASONALITY SCORE 1..100 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| DECK | ONON | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 81% | 3 days ago 90% |
| Stochastic ODDS (%) | 3 days ago 75% | 3 days ago 86% |
| Momentum ODDS (%) | 3 days ago 75% | 3 days ago 80% |
| MACD ODDS (%) | 3 days ago 68% | 3 days ago 80% |
| TrendWeek ODDS (%) | 3 days ago 73% | 3 days ago 80% |
| TrendMonth ODDS (%) | 3 days ago 69% | 3 days ago 81% |
| Advances ODDS (%) | 20 days ago 72% | 10 days ago 74% |
| Declines ODDS (%) | 6 days ago 71% | 6 days ago 79% |
| BollingerBands ODDS (%) | 3 days ago 89% | 3 days ago 84% |
| Aroon ODDS (%) | 3 days ago 67% | 3 days ago 80% |
Advertisement
DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with ONON. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then ONON could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | +3.17% | ||
| ONON - DECK | 51% Loosely correlated | +0.40% | ||
| KTB - DECK | 49% Loosely correlated | +3.82% | ||
| CAL - DECK | 48% Loosely correlated | +5.66% | ||
| PVH - DECK | 48% Loosely correlated | +3.17% | ||
| BIRK - DECK | 46% Loosely correlated | +3.15% | ||
More | ||||