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CAL vs DECK
Which Stock Would AI Choose? Caleres (CAL) vs. Deckers Outdoor (DECK) Stock Comparison
Key Takeaways
- Caleres (CAL) is a diversified footwear company operating the Famous Footwear retail chain alongside a Brand Portfolio including Sam Edelman, Allen Edmonds, and Stuart Weitzman, while Deckers Outdoor (DECK) is a larger, higher-margin business anchored by the HOKA and UGG brands.
- Recent momentum has diverged: CAL has delivered earnings beats and margin recovery, while DECK has trimmed its full-year revenue outlook and trades well below its 52-week high.
- DECK offers superior profitability and a debt-free balance sheet but faces decelerating growth, whereas CAL trades at a lower valuation with a turnaround narrative and a more leveraged balance sheet.
- On trend consistency and relative positioning, Tickeron AI Verdict: CAL.
- For more detail, explore CAL Major News and CAL Today's Price Move, as well as DECK Major News and DECK Today's Price Move.
- To see how automated strategies are navigating this market, explore Trending AI Robots.
Introduction
Footwear remains one of the most closely watched consumer discretionary categories, yet the two companies profiled here occupy very different positions within it. Caleres is a mid-cap value and turnaround story, while Deckers Outdoor is a large-cap brand powerhouse whose shares have cooled after years of outperformance. Comparing these two stocks offers a useful lens for both growth-oriented investors and value-focused traders evaluating relative performance, market positioning, and momentum in a shifting consumer environment.
CAL Overview and Recent Performance
Caleres, Inc. is a St. Louis-based footwear company with two distinct operating segments: the Famous Footwear retail chain and a Brand Portfolio that includes Sam Edelman, Allen Edmonds, Naturalizer, Vionic, and Stuart Weitzman. In recent quarters, the company has delivered stronger results as its Brand Portfolio gained momentum, with Sam Edelman and Allen Edmonds posting double-digit sales growth and owned e-commerce channels expanding meaningfully.
The integration of the Stuart Weitzman acquisition has progressed with minimal disruption, and management has framed the current year as a "build-back" period targeting earnings recovery. Gross margin has improved, supported by brand and channel mix, tariff mitigation efforts, and disciplined inventory management. The main offsetting pressure has come from Famous Footwear, where softer store traffic and comparable-sales declines reflect a cautious lower-income consumer. On balance, the stock has shown improving relative strength in recent weeks as earnings beats and margin expansion have lifted sentiment.
DECK Overview and Recent Performance
Deckers Outdoor Corporation is a Goleta, California-based footwear and apparel company best known for the HOKA performance-running brand and the UGG lifestyle brand, with Teva comprising a much smaller portion of sales. For years, DECK was among the strongest performers in its sector, driven by exceptional HOKA growth and UGG's enduring cultural relevance.
More recently, that momentum has moderated. In its latest reported quarter, revenue rose in the low single digits but came in below analyst expectations, and management lowered its full-year sales outlook while citing a challenging and increasingly promotional U.S. consumer environment. Direct-to-consumer comparable sales have softened, though earnings per share (EPS) beat forecasts and gross margins remain strong. The stock has declined meaningfully year-to-date and trades well below its 52-week high, even as the company continues to reward shareholders through a substantial buyback program and maintains a debt-free balance sheet.
Trending AI Robots
Tickeron's Trending AI Robots page showcases a curated selection of the platform's most effective automated trading strategies. Tickeron hosts hundreds of AI Trading Bots that collectively trade thousands of different tickers, but only those best suited to current market conditions earn a place in this featured section. These bots vary widely in trading style, strategy, timeframe, performance statistics, and the sets of tickers they trade, giving investors a range of approaches for different market regimes. Whether you are evaluating a footwear stock comparison like CAL versus DECK or scanning the broader market, exploring Trending AI Robots can help you understand how data-driven systems are positioning for today's conditions.
Head-to-Head Comparison
The two companies differ most sharply on scale, profitability, and momentum. DECK is roughly twenty times larger by market capitalization than CAL and operates at a substantially higher operating margin, reflecting the pricing power of HOKA and UGG and a capital-light, full-price selling model. CAL, by contrast, operates at thinner margins and carries a more leveraged balance sheet following the Stuart Weitzman acquisition.
Growth dynamics have shifted in CAL's favor of late. CAL's Brand Portfolio is accelerating, and its recent earnings have exceeded expectations, whereas DECK's growth rate has decelerated from its prior high-double-digit pace and its revenue guidance has been cut. On risk factors, DECK faces concentration risk in two dominant brands and sensitivity to a promotional U.S. footwear market, while CAL contends with a soft value-channel consumer and tariff uncertainty. In terms of valuation, CAL trades at a low single-digit multiple of forward earnings, while DECK's multiple has compressed as growth has slowed.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI currently favors CAL. The stock's improving relative momentum, successive earnings beats, expanding gross margins, and recovering Brand Portfolio momentum contrast with DECK's decelerating growth, lowered revenue guidance, and persistent share-price weakness. While DECK retains stronger long-term fundamentals, the AI's probabilistic framework weighs trend consistency and near-term catalysts, which presently tilt the balance toward CAL. This assessment reflects current market positioning rather than a definitive claim about future returns.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CAL is a Hold and DECK is a StrongBuy.
CAL's RSI Oscillator leaves overbought zone
The 10-day RSI Indicator for CAL moved out of overbought territory on November 05, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 24 instances where the indicator moved out of the overbought zone. In 21 of the 24 cases the stock moved lower in the days that followed. This puts the odds of a move down at 88%.
Technical Analysis (Indicators)
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CAL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.
CAL broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The Momentum Indicator moved above the 0 level on November 09, 2026. You may want to consider a long position or call options on CAL as a result. In 76 of 100 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 76%.
CAL moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for CAL crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 18 of 20 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.
Following a +1.74% 3-day Advance, the price is estimated to grow further. Considering data from situations where CAL advanced for three days, in 197 of 266 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
The Aroon Indicator entered an Uptrend today. In 127 of 186 cases where CAL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 68%.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 15 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 41 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.650) is normal, around the industry mean (1.858). P/E Ratio (8.240) is within average values for comparable stocks, (12.576). Projected Growth (PEG Ratio) (0.120) is also within normal values, averaging (0.517). Dividend Yield (0.022) settles around the average of (0.067) among similar stocks. P/S Ratio (0.138) is also within normal values, averaging (0.652).
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. CAL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CAL’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.
DECK in upward trend: 10-day moving average crossed above 50-day moving average on October 20, 2026
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 04, 2026. You may want to consider a long position or call options on DECK as a result. In 67 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
The Moving Average Convergence Divergence (MACD) for DECK just turned positive on November 03, 2026. Looking at past instances where DECK's MACD turned positive, the stock continued to rise in 37 of 47 cases over the following month. The odds of a continued upward trend are 79%.
DECK moved above its 50-day moving average on November 02, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.76% 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in 218 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 172 of 234 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 74%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
DECK broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 25 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 40 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating fairly steady price growth. DECK’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.130) is slightly higher than the industry average of (2.998). P/E Ratio (12.299) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (0.959) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.057) among similar stocks. P/S Ratio (2.017) is also within normal values, averaging (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 84 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
CAL | DECK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 64 | 14 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 41 Fair valued | 55 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 84 | |
SMR RATING 1..100 | 76 | 25 | |
PRICE GROWTH RATING 1..100 | 42 | 49 | |
P/E GROWTH RATING 1..100 | 15 | 40 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CAL's Valuation (41) in the Apparel Or Footwear industry is in the same range as DECK (55). This means that CAL’s stock grew similarly to DECK’s over the last 12 months.
DECK's Profit vs Risk Rating (84) in the Apparel Or Footwear industry is in the same range as CAL (100). This means that DECK’s stock grew similarly to CAL’s over the last 12 months.
DECK's SMR Rating (25) in the Apparel Or Footwear industry is somewhat better than the same rating for CAL (76). This means that DECK’s stock grew somewhat faster than CAL’s over the last 12 months.
CAL's Price Growth Rating (42) in the Apparel Or Footwear industry is in the same range as DECK (49). This means that CAL’s stock grew similarly to DECK’s over the last 12 months.
CAL's P/E Growth Rating (15) in the Apparel Or Footwear industry is in the same range as DECK (40). This means that CAL’s stock grew similarly to DECK’s over the last 12 months.
| CAL | DECK | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 88% | N/A |
| Stochastic ODDS (%) | 2 days ago 84% | 2 days ago 68% |
| Momentum ODDS (%) | 2 days ago 76% | 2 days ago 78% |
| MACD ODDS (%) | N/A | 2 days ago 79% |
| TrendWeek ODDS (%) | 2 days ago 75% | 2 days ago 73% |
| TrendMonth ODDS (%) | 2 days ago 74% | 2 days ago 73% |
| Advances ODDS (%) | about 1 month ago 74% | 14 days ago 71% |
| Declines ODDS (%) | 6 days ago 77% | 6 days ago 70% |
| BollingerBands ODDS (%) | 2 days ago 88% | 2 days ago 68% |
| Aroon ODDS (%) | 2 days ago 68% | 2 days ago 74% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CAL’s FA Score shows that 1 FA rating(s) are green while DECK’s FA Score has 1 green FA rating(s).
- CAL’s FA Score: 1 green, 4 red.
- DECK’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CAL’s TA Score shows that 6 TA indicator(s) are bullish while DECK’s TA Score has 6 bullish TA indicator(s).
- CAL’s TA Score: 6 bullish, 3 bearish.
- DECK’s TA Score: 6 bullish, 3 bearish.
Price Growth
CAL (@Apparel/Footwear Retail) experienced а +2.35% price change this week, while DECK (@Wholesale Distributors) price change was +6.78% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear Retail industry was -8.31%. For the same industry, the average monthly price growth was -2.04%, and the average quarterly price growth was +3.39%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
Reported Earning Dates
CAL is expected to report earnings on Dec 08, 2026.
DECK is expected to report earnings on Feb 04, 2027.
Industries' Descriptions
@Apparel/Footwear Retail (-8.31% weekly)Companies in the apparel and/or footwear retail industry sell clothing, accessories and footwear, for different age groups and genders. The industry’s product categories could range from basics, such as underwear, to luxury items. Some retailers source items from wholesalers or an apparel brand to sell in their stores; some others are licensed to make and market their own retail goods under particular brands. Several companies outsource production of clothing to developing/emerging economies where labor costs are relatively inexpensive. Apparel retail is often influenced by fashion trends, and many companies feel the need to adapt to what’s “in vogue” to retain customers and attract new ones. A major disruption in this industry has been the burgeoning trend in digital shopping – to compete with rapidly growing e-commerce, even traditional retail players are upping the ante on their online platforms. Much of the products’ performance in apparel/footwear retail is cyclical, i.e., economic boom times encourage consumer spending, while recessions induce thriftiness among people. Some large-cap U.S. apparel/footwear retail companies include TJX Companies Inc., Ross Stores, Inc., Lululemon Athletica Inc. and Burlington Stores, Inc.
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
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CAL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CAL has been closely correlated with SHOE. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CAL jumps, then SHOE could also see price increases.
| Ticker / NAME | Correlation To CAL | 1D Price Change % | ||
|---|---|---|---|---|
| CAL | 100% | -0.66% | ||
| SHOE - CAL | 70% Closely correlated | -5.63% | ||
| DBI - CAL | 67% Closely correlated | N/A | ||
| SHOO - CAL | 58% Loosely correlated | -0.72% | ||
| BOOT - CAL | 56% Loosely correlated | -0.50% | ||
| BKE - CAL | 54% Loosely correlated | -0.78% | ||
More | ||||
DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with BIRK. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then BIRK could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -0.71% | ||
| BIRK - DECK | 53% Loosely correlated | -3.74% | ||
| ONON - DECK | 52% Loosely correlated | -7.54% | ||
| KTB - DECK | 49% Loosely correlated | +0.99% | ||
| CAL - DECK | 48% Loosely correlated | -0.66% | ||
| PVH - DECK | 48% Loosely correlated | +0.28% | ||
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