DKS
Price
$215.08
Change
-$10.93 (-4.84%)
Updated
Aug 28 closing price
Capitalization
17.23B
88 days until earnings call
ULTA
Price
$496.77
Change
-$33.86 (-6.38%)
Updated
Aug 29, 01:59 PM (EDT)
Capitalization
23.85B
97 days until earnings call
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DKS vs ULTA

Header iconDKS vs ULTA Comparison
Open Charts DKS vs ULTABanner chart's image
Dick's Sporting Goods
Price$215.08
Change-$10.93 (-4.84%)
Volume$5.5M
Capitalization17.23B
Ulta Beauty
Price$496.77
Change-$33.86 (-6.38%)
Volume$200
Capitalization23.85B
DKS vs ULTA Comparison Chart in %
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DKS
Daily Signalchanged days ago
Gain/Loss if bought
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ULTA
Daily Signalchanged days ago
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DKS vs. ULTA commentary
Aug 29, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DKS is a Buy and ULTA is a Hold.

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COMPARISON
Comparison
Aug 29, 2025
Stock price -- (DKS: $215.08 vs. ULTA: $530.63)
Brand notoriety: DKS: Not notable vs. ULTA: Notable
Both companies represent the Specialty Stores industry
Current volume relative to the 65-day Moving Average: DKS: 352% vs. ULTA: 204%
Market capitalization -- DKS: $17.23B vs. ULTA: $23.85B
DKS [@Specialty Stores] is valued at $17.23B. ULTA’s [@Specialty Stores] market capitalization is $23.85B. The market cap for tickers in the [@Specialty Stores] industry ranges from $47.16B to $0. The average market capitalization across the [@Specialty Stores] industry is $4.07B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DKS’s FA Score shows that 1 FA rating(s) are green whileULTA’s FA Score has 1 green FA rating(s).

  • DKS’s FA Score: 1 green, 4 red.
  • ULTA’s FA Score: 1 green, 4 red.
According to our system of comparison, DKS is a better buy in the long-term than ULTA.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DKS’s TA Score shows that 3 TA indicator(s) are bullish while ULTA’s TA Score has 3 bullish TA indicator(s).

  • DKS’s TA Score: 3 bullish, 5 bearish.
  • ULTA’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, both DKS and ULTA are a bad buy in the short-term.

Price Growth

DKS (@Specialty Stores) experienced а -3.73% price change this week, while ULTA (@Specialty Stores) price change was +2.01% for the same time period.

The average weekly price growth across all stocks in the @Specialty Stores industry was +0.70%. For the same industry, the average monthly price growth was +3.20%, and the average quarterly price growth was +9.22%.

Reported Earning Dates

DKS is expected to report earnings on Nov 25, 2025.

ULTA is expected to report earnings on Dec 04, 2025.

Industries' Descriptions

@Specialty Stores (+0.70% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($23.8B) has a higher market cap than DKS($17.2B). ULTA has higher P/E ratio than DKS: ULTA (20.75) vs DKS (15.01). ULTA YTD gains are higher at: 22.004 vs. DKS (-4.842). DKS has higher annual earnings (EBITDA): 1.98B vs. ULTA (1.85B). DKS has more cash in the bank: 1.04B vs. ULTA (455M). ULTA has less debt than DKS: ULTA (1.98B) vs DKS (4.57B). DKS has higher revenues than ULTA: DKS (13.6B) vs ULTA (11.4B).
DKSULTADKS / ULTA
Capitalization17.2B23.8B72%
EBITDA1.98B1.85B107%
Gain YTD-4.84222.004-22%
P/E Ratio15.0120.7572%
Revenue13.6B11.4B119%
Total Cash1.04B455M228%
Total Debt4.57B1.98B231%
FUNDAMENTALS RATINGS
DKS vs ULTA: Fundamental Ratings
DKS
ULTA
OUTLOOK RATING
1..100
666
VALUATION
overvalued / fair valued / undervalued
1..100
50
Fair valued
91
Overvalued
PROFIT vs RISK RATING
1..100
1935
SMR RATING
1..100
100100
PRICE GROWTH RATING
1..100
496
P/E GROWTH RATING
1..100
100100
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DKS's Valuation (50) in the Specialty Stores industry is somewhat better than the same rating for ULTA (91). This means that DKS’s stock grew somewhat faster than ULTA’s over the last 12 months.

DKS's Profit vs Risk Rating (19) in the Specialty Stores industry is in the same range as ULTA (35). This means that DKS’s stock grew similarly to ULTA’s over the last 12 months.

DKS's SMR Rating (100) in the Specialty Stores industry is in the same range as ULTA (100). This means that DKS’s stock grew similarly to ULTA’s over the last 12 months.

ULTA's Price Growth Rating (6) in the Specialty Stores industry is somewhat better than the same rating for DKS (49). This means that ULTA’s stock grew somewhat faster than DKS’s over the last 12 months.

ULTA's P/E Growth Rating (100) in the Specialty Stores industry is in the same range as DKS (100). This means that ULTA’s stock grew similarly to DKS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DKSULTA
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
56%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 2 days ago
62%
Momentum
ODDS (%)
Bearish Trend 2 days ago
70%
Bullish Trend 2 days ago
74%
MACD
ODDS (%)
Bearish Trend 2 days ago
65%
Bearish Trend 2 days ago
57%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
66%
Bullish Trend 2 days ago
74%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
76%
Bullish Trend 2 days ago
72%
Advances
ODDS (%)
Bullish Trend 5 days ago
76%
Bullish Trend 3 days ago
69%
Declines
ODDS (%)
Bearish Trend 2 days ago
64%
Bearish Trend 12 days ago
59%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
61%
Bearish Trend 2 days ago
70%
Aroon
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
62%
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DKS
Daily Signalchanged days ago
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ULTA
Daily Signalchanged days ago
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DKS and

Correlation & Price change

A.I.dvisor indicates that over the last year, DKS has been closely correlated with ASO. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if DKS jumps, then ASO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DKS
1D Price
Change %
DKS100%
-4.84%
ASO - DKS
73%
Closely correlated
-4.74%
RH - DKS
58%
Loosely correlated
+0.54%
FND - DKS
56%
Loosely correlated
+1.36%
HD - DKS
55%
Loosely correlated
-0.19%
CPRT - DKS
55%
Loosely correlated
+0.29%
More