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EBAY vs ETSY
Which Stock Would AI Choose? eBay (EBAY) vs. Etsy (ETSY) Stock Comparison
Key Takeaways
- Tickeron AI Verdict: Based on trend consistency, growth durability, and relative positioning, Tickeron's AI currently favors EBAY over ETSY in this stock comparison.
- EBAY is delivering stronger revenue and gross merchandise value (GMV) growth, while ETSY is outperforming on margin expansion and year-to-date price momentum.
- Both stocks have surged in recent months and sit near 52-week highs, but EBAY's growth is broader-based while ETSY's gains lean on profitability improvement.
- EBAY offers a dividend and active buybacks, whereas ETSY currently pays no dividend and is rebuilding growth after divesting several businesses.
- Explore EBAY Major News and EBAY Today's Price Move, as well as ETSY Major News and ETSY Today's Price Move, for deeper coverage of each ticker.
- To see which automated strategies are currently favored by the market, explore Trending AI Robots.
Introduction
eBay (EBAY) and Etsy (ETSY) are two prominent e-commerce marketplaces that share a sector but pursue very different models. eBay operates a broad recommerce platform spanning collectibles, fashion, and auto parts, while Etsy focuses on handmade, vintage, and personalized goods. Both names have rallied strongly in 2026, making this comparison timely for traders and investors evaluating relative performance, market positioning, and which stock offers the more durable setup in the current environment.
EBAY Overview and Recent Performance
eBay has transitioned from a company many investors had written off as "ex-growth" into a genuine turnaround story. In its most recent quarter, eBay reported revenue of roughly $3.2 billion, up about 14% year over year, and adjusted earnings per share (EPS) of $1.51, ahead of consensus. Gross merchandise value (GMV), the total value of transactions on its marketplaces, rose roughly 13%–15%, a sharp acceleration from the low-single-digit growth of recent years.
The gains have been driven by focus categories such as collectibles, trading cards, and auto parts, alongside newer initiatives like eBay Live (livestream commerce) and the completed acquisition of secondhand-fashion marketplace Depop. eBay also returned capital through buybacks and a dividend, and announced a workforce reduction of roughly 9% to improve efficiency. The stock has climbed more than 40% year to date and recently traded near 52-week highs, with several analysts citing improved growth durability even as others flag tougher comparisons ahead.
ETSY Overview and Recent Performance
Etsy has staged a sharp recovery in 2026 after a period of slowing demand. In its latest quarter, Etsy reported revenue near $692 million, with adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) of about $210 million and an adjusted EBITDA margin above 30%. Gross merchandise sales (GMS) grew roughly 8.8%, supported by a higher take rate (the share of sales the platform retains) driven by Etsy Ads.
The company has leaned heavily into profitability and AI-driven personalization, and it sold the Depop and Reverb businesses to simplify its portfolio and fund buybacks. Active buyers ticked up only about 1%, and revenue growth remains modest, but margin expansion and improved monetization have powered sentiment. Etsy shares have risen roughly 58%–60% year to date and recently set 52-week highs, though the stock remains more volatile than the broader market.
Trending AI Robots
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Head-to-Head Comparison
On business model, EBAY is a generalist recommerce marketplace with a large, diversified seller base and a focus on high-velocity categories, while ETSY is a niche platform monetizing unique and personalized goods. EBAY's growth is currently broader, with double-digit revenue and GMV expansion, whereas ETSY's growth is more modest but backed by strong margin gains and a rising take rate.
On momentum, ETSY has posted the larger year-to-date price gain, but EBAY has delivered more consistent fundamental acceleration and carries a lower beta, suggesting less volatility. Risk profiles also differ: ETSY faces questions about growth durability, buyer frequency, and AI-generated content quality, while EBAY's main risks center on integration costs, restructuring execution, and tougher year-over-year comparisons in 2027. Sector exposure is similar, but EBAY's dividend and buybacks add a capital-return element ETSY currently lacks.
Tickeron AI Verdict
Weighing trend consistency, growth durability, capital returns, and relative stability, Tickeron's AI currently leans toward EBAY over ETSY. EBAY's accelerating GMV and revenue, four consecutive earnings beats, and diversified growth catalysts present a steadier setup, while ETSY's momentum remains more dependent on margin and monetization rather than broad-based demand. This reflects a probabilistic assessment of current positioning rather than a definitive forecast, and conditions could shift as either company reports new data.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is EBAY is a Buy and ETSY is a Buy.
EBAY in upward trend: price rose above 50-day moving average on October 05, 2026
EBAY moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend. In 32 of 45 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 71%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 30, 2026. You may want to consider a long position or call options on EBAY as a result. In 61 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 69%.
The 10-day moving average for EBAY crossed bullishly above the 50-day moving average on October 07, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 65%.
Following a +3.07% 3-day Advance, the price is estimated to grow further. Considering data from situations where EBAY advanced for three days, in 209 of 313 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.
The Aroon Indicator entered an Uptrend today. In 147 of 265 cases where EBAY Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 55%.
Bearish Trend Analysis
The 10-day RSI Indicator for EBAY moved out of overbought territory on October 26, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 36 similar instances where the indicator moved out of overbought territory. In 22 of the 36 cases, the stock moved lower in the following days. This puts the odds of a move lower at 61%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 31 of 66 cases where EBAY's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 47%.
The Moving Average Convergence Divergence Histogram (MACD) for EBAY turned negative on October 28, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 26 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 59%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where EBAY declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.
EBAY broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 16 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 17 (best 1 - 100 worst), indicating outstanding price growth. EBAY’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 22 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 30 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock better than average.
The Tickeron Valuation Rating of 86 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.603) is normal, around the industry mean (21.390). P/E Ratio (24.524) is within average values for comparable stocks, (9.625). Projected Growth (PEG Ratio) (1.536) is also within normal values, averaging (1.774). Dividend Yield (0.010) settles around the average of (0.035) among similar stocks. EBAY's P/S Ratio (4.182) is slightly higher than the industry average of (1.328).
ETSY in downward trend: price expected to drop as it breaks its higher Bollinger Band on October 13, 2026
ETSY broke above its upper Bollinger Band on October 13, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options. The A.I.dvisor looked at 37 similar instances where the stock broke above the upper band. In 34 of the 37 cases the stock fell afterwards. This puts the odds of success at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for ETSY moved out of overbought territory on October 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 29 similar instances where the indicator moved out of overbought territory. In 25 of the 29 cases, the stock moved lower in the following days. This puts the odds of a move lower at 86%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 47 of 55 cases where ETSY's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 85%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ETSY declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 83%.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on ETSY as a result. In 74 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 84%.
The Moving Average Convergence Divergence (MACD) for ETSY just turned positive on October 01, 2026. Looking at past instances where ETSY's MACD turned positive, the stock continued to rise in 42 of 48 cases over the following month. The odds of a continued upward trend are 88%.
ETSY moved above its 50-day moving average on October 13, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for ETSY crossed bullishly above the 50-day moving average on October 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 11 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 82%.
Following a +8.10% 3-day Advance, the price is estimated to grow further. Considering data from situations where ETSY advanced for three days, in 217 of 289 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
The Aroon Indicator entered an Uptrend today. In 141 of 195 cases where ETSY Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 72%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 6 (best 1 - 100 worst), indicating outstanding price growth. ETSY’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 41 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 83 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-5.853) is normal, around the industry mean (21.390). ETSY has a moderately high P/E Ratio (43.395) as compared to the industry average of (9.625). Projected Growth (PEG Ratio) (0.729) is also within normal values, averaging (1.774). Dividend Yield (0.000) settles around the average of (0.035) among similar stocks. ETSY's P/S Ratio (3.268) is slightly higher than the industry average of (1.328).
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ETSY’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
EBAY | ETSY | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 86 Overvalued | 83 Overvalued | |
PROFIT vs RISK RATING 1..100 | 30 | 100 | |
SMR RATING 1..100 | 22 | 100 | |
PRICE GROWTH RATING 1..100 | 17 | 6 | |
P/E GROWTH RATING 1..100 | 16 | 41 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ETSY's Valuation (83) in the Miscellaneous Commercial Services industry is in the same range as EBAY (86) in the Other Consumer Services industry. This means that ETSY’s stock grew similarly to EBAY’s over the last 12 months.
EBAY's Profit vs Risk Rating (30) in the Other Consumer Services industry is significantly better than the same rating for ETSY (100) in the Miscellaneous Commercial Services industry. This means that EBAY’s stock grew significantly faster than ETSY’s over the last 12 months.
EBAY's SMR Rating (22) in the Other Consumer Services industry is significantly better than the same rating for ETSY (100) in the Miscellaneous Commercial Services industry. This means that EBAY’s stock grew significantly faster than ETSY’s over the last 12 months.
ETSY's Price Growth Rating (6) in the Miscellaneous Commercial Services industry is in the same range as EBAY (17) in the Other Consumer Services industry. This means that ETSY’s stock grew similarly to EBAY’s over the last 12 months.
EBAY's P/E Growth Rating (16) in the Other Consumer Services industry is in the same range as ETSY (41) in the Miscellaneous Commercial Services industry. This means that EBAY’s stock grew similarly to ETSY’s over the last 12 months.
| EBAY | ETSY | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 61% | 3 days ago 86% |
| Stochastic ODDS (%) | 3 days ago 47% | 3 days ago 85% |
| Momentum ODDS (%) | 3 days ago 69% | 3 days ago 84% |
| MACD ODDS (%) | 3 days ago 59% | 3 days ago 88% |
| TrendWeek ODDS (%) | 3 days ago 68% | 3 days ago 77% |
| TrendMonth ODDS (%) | 3 days ago 64% | 3 days ago 76% |
| Advances ODDS (%) | 3 days ago 67% | 5 days ago 75% |
| Declines ODDS (%) | 6 days ago 58% | 3 days ago 83% |
| BollingerBands ODDS (%) | 3 days ago 54% | 3 days ago 90% |
| Aroon ODDS (%) | 3 days ago 55% | 3 days ago 72% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EBAY’s FA Score shows that 4 FA rating(s) are green while ETSY’s FA Score has 1 green FA rating(s).
- EBAY’s FA Score: 4 green, 1 red.
- ETSY’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
EBAY’s TA Score shows that 5 TA indicator(s) are bullish while ETSY’s TA Score has 6 bullish TA indicator(s).
- EBAY’s TA Score: 5 bullish, 5 bearish.
- ETSY’s TA Score: 6 bullish, 4 bearish.
Price Growth
EBAY (@Internet Retail) experienced а +0.19% price change this week, while ETSY (@Internet Retail) price change was +2.34% for the same time period.
The average weekly price growth across all stocks in the @Internet Retail industry was -4.90%. For the same industry, the average monthly price growth was -13.27%, and the average quarterly price growth was -21.75%.
Reported Earning Dates
EBAY is expected to report earnings on Feb 24, 2027.
ETSY is expected to report earnings on Feb 25, 2027.
Industries' Descriptions
@Internet Retail (-4.90% weekly)The internet retail industry includes companies that sell products and services through the Internet. With more and more consumers using online retailers, the companies have seen a big increase in the use of their services. Some of the companies in the group are focused on selling business-to-business products and services. Others sell business-to-consumer products and services. Internet retailers offer a wide variety of products like books, apparel, and electronics. Some companies even specialize in only one or two categories. One potentially critical factor for players to thrive in this space is the quality and speed of product delivery. This requires an investment in efficient distribution networks. Things like logistics are important factors in the success in the extremely competitive industry. For a company to stay relevant in the industry it must have effective pricing strategies and upgraded websites. The websites must be easy to navigate and engaging for customers. In addition to the revenues generated from straight sales, internet retailers can generate revenue from subscription fees and advertising. Amazon.com, Inc., Alibaba Group, and JD.com are some of the global leaders.
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EBAY and
Correlation & Price change
A.I.dvisor indicates that over the last year, EBAY has been loosely correlated with CVNA. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if EBAY jumps, then CVNA could also see price increases.
| Ticker / NAME | Correlation To EBAY | 1D Price Change % | ||
|---|---|---|---|---|
| EBAY | 100% | +0.37% | ||
| CVNA - EBAY | 44% Loosely correlated | -0.03% | ||
| ETSY - EBAY | 42% Loosely correlated | -2.87% | ||
| DASH - EBAY | 33% Poorly correlated | -0.01% | ||
| TDUP - EBAY | 29% Poorly correlated | -6.31% | ||
| W - EBAY | 27% Poorly correlated | -3.50% | ||
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