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EL vs ELF
Which Stock Would AI Choose? The Estée Lauder Companies (EL) vs. e.l.f. Beauty (ELF) Stock Comparison
Key Takeaways
- EL operates in the prestige beauty segment with a broader global footprint, while ELF focuses on affordable, digitally driven beauty products and has shown stronger recent sales momentum.
- In recent weeks, ELF reported robust first-quarter fiscal 2027 results with 36% year-over-year sales growth and raised full-year guidance, contributing to positive analyst revisions.
- EL is scheduled to report fourth-quarter fiscal 2026 earnings on August 19, 2026, with analysts projecting significant EPS improvement amid ongoing efforts to stabilize performance in key markets.
- Year-to-date through mid-August 2026, EL has experienced notable declines, while ELF has posted gains in the most recent month despite longer-term volatility.
- Both companies face sector exposure to consumer discretionary spending, but ELF benefits from acquisition-driven growth such as the Rhode brand, contrasting with EL’s emphasis on premium positioning and international diversification.
- Market sentiment has favored ELF more recently due to earnings momentum, while EL contends with valuation pressures and macroeconomic headwinds in prestige beauty.
Introduction
The Estée Lauder Companies (EL) and e.l.f. Beauty (ELF) represent contrasting approaches within the beauty and personal care sector. EL is a global leader in prestige cosmetics and skincare, while ELF targets value-conscious consumers with accessible, trend-driven products. This comparison appeals to traders and investors seeking to understand relative performance, business model differences, and positioning amid shifting consumer preferences in the current market environment.
EL Overview and Recent Performance
The Estée Lauder Companies (EL) develops, manufactures, and markets prestige beauty products including skincare, makeup, and fragrances under brands such as Estée Lauder, Clinique, and MAC. In recent market activity, the stock has traded near $86, reflecting pressure from softer demand in certain international markets and broader consumer spending caution. Recent weeks have featured ongoing efforts to optimize operations and expand in growth categories, with analysts highlighting an anticipated rebound in earnings metrics ahead of the August 19, 2026, quarterly report. Sentiment has been influenced by macroeconomic factors affecting luxury goods and the company’s push for diversification beyond concentrated regions.
ELF Overview and Recent Performance
e.l.f. Beauty (ELF) produces affordable makeup, skincare, and beauty tools sold primarily through mass retailers and online channels. The company delivered strong first-quarter fiscal 2027 results with 36% year-over-year net sales growth, marking its 30th consecutive quarter of expansion, supported by the Rhode brand acquisition and international momentum. In recent weeks, shares have responded positively to raised fiscal 2027 guidance and multiple analyst price target increases. Performance has shown resilience in the most recent month amid volatility over the trailing year, driven by digital marketing effectiveness and category innovation in the mass beauty segment.
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Head-to-Head Comparison
EL follows a premium, multi-brand model with significant exposure to department stores and travel retail, whereas ELF emphasizes direct-to-consumer and mass-market channels with lower price points. Growth drivers differ markedly: EL relies on innovation in high-margin prestige categories and geographic expansion, while ELF leverages acquisitions, social media virality, and volume-driven sales. Recent momentum has tilted toward ELF following its earnings beat and guidance lift, contrasting with EL’s more measured recovery trajectory ahead of its report. Risk factors include EL’s sensitivity to China demand and currency fluctuations versus ELF’s higher valuation multiples and integration risks from recent deals. Sector exposure overlaps in beauty and consumer discretionary, yet market sentiment currently reflects greater optimism around ELF’s execution in the value segment.
Tickeron AI Verdict
Based on observable factors such as recent earnings consistency, momentum in sales growth, and analyst responsiveness, Tickeron’s AI would currently assign a higher probability of favorable near-term positioning to ELF. The stock’s demonstrated ability to exceed expectations and attract upward revisions provides a clearer catalyst profile compared with EL’s upcoming report and longer stabilization process. This assessment remains probabilistic and tied to prevailing data trends rather than guarantees of future outcomes.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is EL is a Buy and ELF is a Buy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EL’s FA Score shows that 1 FA rating(s) are green whileELF’s FA Score has 1 green FA rating(s).
- EL’s FA Score: 1 green, 4 red.
- ELF’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
EL’s TA Score shows that 5 TA indicator(s) are bullish while ELF’s TA Score has 3 bullish TA indicator(s).
- EL’s TA Score: 5 bullish, 4 bearish.
- ELF’s TA Score: 3 bullish, 5 bearish.
Price Growth
EL (@Household/Personal Care) experienced а -4.71% price change this week, while ELF (@Household/Personal Care) price change was +1.17% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.40%. For the same industry, the average monthly price growth was +171.16%, and the average quarterly price growth was +97.15%.
Reported Earning Dates
EL is expected to report earnings on Nov 02, 2026.
ELF is expected to report earnings on Nov 11, 2026.
Industries' Descriptions
@Household/Personal Care (-0.40% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| EL | ELF | EL / ELF | |
| Capitalization | 36.5B | 6.34B | 576% |
| EBITDA | 1.65B | 161M | 1,023% |
| Gain YTD | -2.681 | 41.255 | -6% |
| P/E Ratio | 201.72 | 109.60 | 184% |
| Revenue | 15B | 1.64B | 917% |
| Total Cash | 1.9B | 290M | 657% |
| Total Debt | 9.3B | 917M | 1,014% |
EL | ELF | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 19 | 75 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 97 Overvalued | 90 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 71 | |
SMR RATING 1..100 | 90 | 87 | |
PRICE GROWTH RATING 1..100 | 16 | 36 | |
P/E GROWTH RATING 1..100 | 40 | 16 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ELF's Valuation (90) in the Household Or Personal Care industry is in the same range as EL (97). This means that ELF’s stock grew similarly to EL’s over the last 12 months.
ELF's Profit vs Risk Rating (71) in the Household Or Personal Care industry is in the same range as EL (100). This means that ELF’s stock grew similarly to EL’s over the last 12 months.
ELF's SMR Rating (87) in the Household Or Personal Care industry is in the same range as EL (90). This means that ELF’s stock grew similarly to EL’s over the last 12 months.
EL's Price Growth Rating (16) in the Household Or Personal Care industry is in the same range as ELF (36). This means that EL’s stock grew similarly to ELF’s over the last 12 months.
ELF's P/E Growth Rating (16) in the Household Or Personal Care industry is in the same range as EL (40). This means that ELF’s stock grew similarly to EL’s over the last 12 months.
| EL | ELF | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 76% | 2 days ago 67% |
| Stochastic ODDS (%) | 2 days ago 73% | 2 days ago 57% |
| Momentum ODDS (%) | 2 days ago 68% | N/A |
| MACD ODDS (%) | 2 days ago 63% | 2 days ago 62% |
| TrendWeek ODDS (%) | 2 days ago 77% | 2 days ago 83% |
| TrendMonth ODDS (%) | 2 days ago 68% | 2 days ago 85% |
| Advances ODDS (%) | 9 days ago 65% | 2 days ago 81% |
| Declines ODDS (%) | 4 days ago 77% | 8 days ago 76% |
| BollingerBands ODDS (%) | 2 days ago 69% | 2 days ago 61% |
| Aroon ODDS (%) | 2 days ago 69% | 2 days ago 84% |
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