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EPC vs PG
Which Stock Would AI Choose? Edgewell Personal Care (EPC) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- Edgewell Personal Care (EPC) is a mid-cap consumer products maker refocusing on wet shave, sun, skin, and grooming after divesting its feminine care business.
- Procter & Gamble (PG) is a diversified consumer staples giant with a portfolio of more than 20 billion-dollar brands and a 136-year dividend track record.
- EPC has shown stronger share-price momentum off its lows but carries margin pressure, negative organic growth in its core shave segment, and elevated short interest.
- PG offers steadier, lower-beta performance and robust cash returns, though organic sales growth has slowed to roughly 1%.
- Both names face similar cost headwinds from commodities and tariffs, but their scale, growth profiles, and risk levels differ sharply.
Introduction
Investors comparing EPC and PG are effectively weighing two very different plays on the same household and personal care theme. Edgewell Personal Care is a mid-cap turnaround story built around a smaller, refocused brand portfolio, while Procter & Gamble is one of the world's largest consumer staples companies, prized for stability and dividend reliability. This stock comparison is relevant to traders seeking momentum and repositioning catalysts, as well as long-term investors evaluating relative performance, market positioning, and risk-adjusted returns within the consumer products sector.
EPC Overview and Recent Performance
Edgewell Personal Care (EPC) owns brands including Schick, Banana Boat, Hawaiian Tropic, and Cremo. In recent quarters, the company has undergone a strategic reset, selling its feminine care business to Essity for approximately $340 million and narrowing its focus to wet shave, sun, skin, and grooming. The stock has rallied strongly in recent market activity, climbing roughly 75% from its 52-week low as investors rewarded the deleveraging and margin-focused repositioning.
Recent results have been mixed. In its most recent fiscal quarter, net sales rose about 1.7% year over year to roughly $570 million, with organic sales (growth excluding currency, acquisitions, and divestitures) up about 1.1% and North America returning to growth. However, gross margin compressed as core inflation and tariffs outpaced productivity savings, while the Wet Shave segment posted an organic decline. Adjusted earnings per share (EPS) held roughly flat year over year. Sentiment remains divided, with elevated short interest reflecting a meaningful bear camp against a valuation that trades below many consumer staples peers.
PG Overview and Recent Performance
Procter & Gamble (PG) is a diversified consumer packaged goods leader with brands spanning Tide, Pampers, Gillette, Crest, Olay, and Charmin. The company generated roughly $87 billion in net sales in its most recent fiscal year, up about 3%, while organic sales grew about 1% and core EPS (earnings per share excluding restructuring items) rose approximately 1%. Growth has been modest as the company navigates softer volume trends and elevated commodity, energy, and transportation costs.
In recent weeks, PG has maintained its reputation for shareholder returns, returning over $15 billion to investors through dividends and buybacks and extending a dividend streak now spanning more than 130 years. The stock carries a low beta (a measure of volatility relative to the broader market) and trades below its own five-year historical valuation multiple. Analysts' consensus remains broadly favorable, with a "Buy"-leaning average rating, though the company's own fiscal 2027 guidance points to continued low-single-digit organic growth amid ongoing cost headwinds.
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Head-to-Head Comparison
The core contrast between these two stocks is scale versus repositioning. PG is a $370 billion market-capitalization staple with diversified category exposure across beauty, grooming, health care, fabric and home care, and baby and family care. EPC is a much smaller, more concentrated business whose fortunes hinge on stabilizing its Wet Shave segment while growing Sun and Skin Care and Grooming.
On growth drivers, PG leans on pricing power, productivity programs, and emerging-market volume, but organic growth has decelerated. EPC offers a sharper catalyst in its portfolio simplification and debt reduction, yet its core shave category is contracting and margins remain under pressure. From a risk standpoint, EPC is the higher-beta, higher-uncertainty name with notable short interest, while PG provides lower volatility and a defensive, income-oriented profile. Both face shared headwinds from input costs and tariffs, but PG's scale gives it greater pricing resilience.
Tickeron AI Verdict
Based on observable trend consistency, stability, and relative positioning, Tickeron's AI would likely favor PG at present. The stock's low-beta profile, dependable cash returns, broad brand diversification, and established dividend record offer a more consistent trend structure for systematic models, even though its growth is modest. EPC has delivered stronger momentum off its lows, but its concentration in a declining core category, margin compression, and elevated short interest introduce greater uncertainty that may weigh against it in a probabilistic framework. This assessment reflects current market positioning rather than a definitive prediction of future performance.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is EPC is a Hold and PG is a Hold.
EPC saw its Stochastic Oscillator recovers from the overbought zone
The Stochastic Oscillator for EPC moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock and investors may want to consider selling or taking a defensive position. A.I.dvisor looked at 60 similar instances where the indicator exited the overbought zone. In 43 of the 60 cases the stock moved lower. This puts the odds of a downward move at 72%.
Technical Analysis (Indicators)
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where EPC declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 62%.
EPC broke above its upper Bollinger Band on September 28, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 22, 2026. You may want to consider a long position or call options on EPC as a result. In 50 of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 59%.
The Moving Average Convergence Divergence (MACD) for EPC just turned positive on October 22, 2026. Looking at past instances where EPC's MACD turned positive, the stock continued to rise in 28 of 42 cases over the following month. The odds of a continued upward trend are 67%.
EPC moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for EPC crossed bullishly above the 50-day moving average on October 19, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 65%.
Following a +2.63% 3-day Advance, the price is estimated to grow further. Considering data from situations where EPC advanced for three days, in 212 of 324 cases, the price rose further within the following month. The odds of a continued upward trend are 65%.
The Aroon Indicator entered an Uptrend today. In 149 of 232 cases where EPC Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 64%.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 21 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.852) is normal, around the industry mean (21.044). P/E Ratio (-13.558) is within average values for comparable stocks, (16.942). EPC's Projected Growth (PEG Ratio) (3.530) is slightly higher than the industry average of (1.518). Dividend Yield (0.022) settles around the average of (0.034) among similar stocks. P/S Ratio (0.554) is also within normal values, averaging (1.931).
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. EPC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 92 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 98 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. EPC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
PG's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for PG turned positive on October 07, 2026. Looking at past instances where PG's MACD turned positive, the stock continued to rise in 21 of 46 cases over the following month. The odds of a continued upward trend are 46%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on PG as a result. In 37 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 43%.
PG moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for PG crossed bullishly above the 50-day moving average on September 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 3 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 19%.
Following a +1.80% 3-day Advance, the price is estimated to grow further. Considering data from situations where PG advanced for three days, in 158 of 351 cases, the price rose further within the following month. The odds of a continued upward trend are 45%.
The Aroon Indicator entered an Uptrend today. In 72 of 261 cases where PG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 28%.
Bearish Trend Analysis
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 10 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 43%.
PG broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 30 (best 1 - 100 worst), indicating outstanding price growth. PG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 41 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 43 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.
The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 82 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.831) is normal, around the industry mean (21.044). P/E Ratio (23.236) is within average values for comparable stocks, (16.942). PG's Projected Growth (PEG Ratio) (3.813) is slightly higher than the industry average of (1.518). Dividend Yield (0.028) settles around the average of (0.034) among similar stocks. P/S Ratio (4.092) is also within normal values, averaging (1.931).
EPC | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 83 | 42 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 21 Undervalued | 82 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 43 | |
SMR RATING 1..100 | 92 | 33 | |
PRICE GROWTH RATING 1..100 | 43 | 30 | |
P/E GROWTH RATING 1..100 | 98 | 41 | |
SEASONALITY SCORE 1..100 | 85 | 65 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
EPC's Valuation (21) in the Household Or Personal Care industry is somewhat better than the same rating for PG (82). This means that EPC’s stock grew somewhat faster than PG’s over the last 12 months.
PG's Profit vs Risk Rating (43) in the Household Or Personal Care industry is somewhat better than the same rating for EPC (100). This means that PG’s stock grew somewhat faster than EPC’s over the last 12 months.
PG's SMR Rating (33) in the Household Or Personal Care industry is somewhat better than the same rating for EPC (92). This means that PG’s stock grew somewhat faster than EPC’s over the last 12 months.
PG's Price Growth Rating (30) in the Household Or Personal Care industry is in the same range as EPC (43). This means that PG’s stock grew similarly to EPC’s over the last 12 months.
PG's P/E Growth Rating (41) in the Household Or Personal Care industry is somewhat better than the same rating for EPC (98). This means that PG’s stock grew somewhat faster than EPC’s over the last 12 months.
| EPC | PG | |
|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 30% |
| Stochastic ODDS (%) | 1 day ago 72% | 1 day ago 46% |
| Momentum ODDS (%) | 1 day ago 59% | 1 day ago 43% |
| MACD ODDS (%) | 1 day ago 67% | 1 day ago 46% |
| TrendWeek ODDS (%) | 1 day ago 64% | 1 day ago 43% |
| TrendMonth ODDS (%) | 1 day ago 61% | 1 day ago 36% |
| Advances ODDS (%) | 10 days ago 65% | 7 days ago 45% |
| Declines ODDS (%) | 4 days ago 62% | 22 days ago 43% |
| BollingerBands ODDS (%) | 1 day ago 70% | 1 day ago 37% |
| Aroon ODDS (%) | 1 day ago 64% | 1 day ago 28% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EPC’s FA Score shows that 1 FA rating(s) are green while PG’s FA Score has 2 green FA rating(s).
- EPC’s FA Score: 1 green, 4 red.
- PG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
EPC’s TA Score shows that 3 TA indicator(s) are bullish while PG’s TA Score has 7 bullish TA indicator(s).
- EPC’s TA Score: 3 bullish, 6 bearish.
- PG’s TA Score: 7 bullish, 4 bearish.
Price Growth
EPC (@Household/Personal Care) experienced а -4.43% price change this week, while PG (@Household/Personal Care) price change was +0.20% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +2.48%. For the same industry, the average monthly price growth was +2.30%, and the average quarterly price growth was +13.34%.
Reported Earning Dates
EPC is expected to report earnings on Nov 12, 2026.
PG is expected to report earnings on Oct 22, 2026.
Industries' Descriptions
@Household/Personal Care (+2.48% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
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EPC and
Correlation & Price change
A.I.dvisor indicates that over the last year, EPC has been loosely correlated with PG. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if EPC jumps, then PG could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.