EQH
Price
$44.02
Change
+$0.41 (+0.94%)
Updated
Jun 12 closing price
Capitalization
12.39B
51 days until earnings call
Intraday BUY SELL Signals
PFG
Price
$111.11
Change
+$1.42 (+1.29%)
Updated
Jun 12 closing price
Capitalization
24B
38 days until earnings call
Intraday BUY SELL Signals
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EQH vs PFG

Header iconEQH vs PFG Comparison
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Which Stock Would AI Choose? Equitable Holdings (EQH) vs. Principal Financial Group (PFG) Stock Comparison

Key Takeaways

  • Principal Financial Group (PFG) demonstrates superior recent momentum with year-to-date (YTD) gains of 15.63% versus Equitable Holdings' (EQH) 10.89%.
  • PFG reports positive earnings per share (EPS) of $6.97 and a price-to-earnings (P/E) ratio of 14.50, contrasting EQH's negative EPS of -$4.83.
  • Both stocks offer solid dividends, with PFG at 3.25% and EQH at 2.56%.
  • PFG's market capitalization stands at $21.8 billion, nearly double EQH's $11.9 billion.
  • Recent quarters highlight PFG's 13% adjusted EPS growth and dividend increase, while EQH anticipates earnings amid improving life insurance fundamentals.
  • PFG exhibits lower volatility with a beta of 0.88 compared to EQH's 1.11.

Introduction

Equitable Holdings (EQH) and Principal Financial Group (PFG) operate in the competitive financial services sector, focusing on insurance, retirement solutions, and asset management. This stock comparison is relevant for investors navigating interest rate fluctuations and economic uncertainty, as both companies exhibit sensitivity to these factors. Traders seeking relative performance insights, dividend stability, or sector momentum will find value in evaluating their business models, recent results, and market positioning amid broader financial sector trends.

EQH Overview and Recent Performance

Equitable Holdings, Inc. (EQH) is a leading financial services firm offering life insurance, annuities, and wealth management through subsidiaries like Equitable Financial Life Insurance Company. In recent market activity, EQH shares have traded around $42, reflecting YTD gains of about 11% within a 52-week range of $35 to $57. Sentiment has been shaped by valuation discussions following share price softness, offset by positive analyst views on improving life insurance sector fundamentals. Upcoming first-quarter results and initiatives like a new 403(b) pooled employer plan for nonprofits have supported modest recovery, though profitability challenges persist with negative trailing EPS.

PFG Overview and Recent Performance

Principal Financial Group, Inc. (PFG) provides retirement, asset management, and insurance services globally, managing substantial assets under management. Shares recently hovered near $101, achieving YTD returns of 15.6% and one-year gains exceeding 41%, with a 52-week range from $75 to $102. Strong first-quarter performance, including 13% adjusted EPS growth to $3.84 and an 8% dividend hike, alongside $374 million returned to shareholders, has bolstered sentiment. Stable credit ratings and leadership transitions further reinforce stability amid revenue pressures from prior-year comparisons.

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Head-to-Head Comparison

Both EQH and PFG thrive in financial services but differ in emphasis: EQH leans toward annuities and life insurance, while PFG prioritizes retirement services and broader asset management. Growth drivers favor PFG's recent EPS expansion versus EQH's profitability hurdles. Momentum tilts to PFG with superior YTD and one-year returns, though EQH offers a lower forward P/E. Risk profiles show PFG's lower beta and positive ROE (return on equity) at 13%, contrasting EQH's higher leverage. Market sentiment aligns with PFG's post-earnings strength in a sector benefiting from rate stability.

Tickeron AI Verdict

Tickeron’s AI analysis would likely favor PFG in the current environment due to its consistent earnings momentum, superior relative performance, positive profitability metrics, and lower volatility. While EQH presents value potential ahead of earnings and sector tailwinds, PFG's catalysts position it more favorably for near-term trends, though outcomes depend on evolving market dynamics.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

VS
EQH vs. PFG commentary
Jun 15, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is EQH is a Buy and PFG is a StrongBuy.

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COMPARISON
Comparison
Jun 15, 2026
Stock price -- (EQH: $44.02 vs. PFG: $111.11)
Brand notoriety: EQH and PFG are both not notable
Both companies represent the Investment Managers industry
Current volume relative to the 65-day Moving Average: EQH: 137% vs. PFG: 73%
Market capitalization -- EQH: $12.39B vs. PFG: $24B
EQH [@Investment Managers] is valued at $12.39B. PFG’s [@Investment Managers] market capitalization is $24B. The market cap for tickers in the [@Investment Managers] industry ranges from $160.2B to $0. The average market capitalization across the [@Investment Managers] industry is $9.15B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

EQH’s FA Score shows that 2 FA rating(s) are green whilePFG’s FA Score has 2 green FA rating(s).

  • EQH’s FA Score: 2 green, 3 red.
  • PFG’s FA Score: 2 green, 3 red.
According to our system of comparison, EQH is a better buy in the long-term than PFG.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

EQH’s TA Score shows that 5 TA indicator(s) are bullish while PFG’s TA Score has 4 bullish TA indicator(s).

  • EQH’s TA Score: 5 bullish, 4 bearish.
  • PFG’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, EQH is a better buy in the short-term than PFG.

Price Growth

EQH (@Investment Managers) experienced а +7.89% price change this week, while PFG (@Investment Managers) price change was +5.60% for the same time period.

The average weekly price growth across all stocks in the @Investment Managers industry was +1.75%. For the same industry, the average monthly price growth was -0.79%, and the average quarterly price growth was -7.30%.

Reported Earning Dates

EQH is expected to report earnings on Aug 05, 2026.

PFG is expected to report earnings on Jul 23, 2026.

Industries' Descriptions

@Investment Managers (+1.75% weekly)

Investment Managers manage financial assets and other investments of clients. Management includes designing a short- or long-term strategy for buying/holding and selling of portfolio holdings. It can also include tax services and other aspects of financial planning as well. While it is perceived that the industry is faced with growing competition from robo-advisors/digital platforms and passive/ index-tracking funds, many investors still find value in actively managed in-person services that investment management companies often emphasize on. At the same time, many wealth managers are also incorporating digital initiatives/low cost options in addition to their in-person customized services. Their main sources of revenues are fees as a percentage of assets under management, in addition to a certain portion of clients’ gains from asset appreciation. BlackRock, Inc., Blackstone Group Inc and Brookfield Asset Management are some of the major investment management companies.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PFG($24B) has a higher market cap than EQH($12.4B). EQH has higher P/E ratio than PFG: EQH (37.88) vs PFG (15.94). PFG YTD gains are higher at: 28.114 vs. EQH (-6.299). EQH has more cash in the bank: 41.1B vs. PFG (31.7B). PFG has less debt than EQH: PFG (3.95B) vs EQH (6.93B). PFG has higher revenues than EQH: PFG (15.5B) vs EQH (11.3B).
EQHPFGEQH / PFG
Capitalization12.4B24B52%
EBITDAN/AN/A-
Gain YTD-6.29928.114-22%
P/E Ratio37.8815.94238%
Revenue11.3B15.5B73%
Total Cash41.1B31.7B130%
Total Debt6.93B3.95B176%
FUNDAMENTALS RATINGS
EQH vs PFG: Fundamental Ratings
EQH
PFG
OUTLOOK RATING
1..100
4639
VALUATION
overvalued / fair valued / undervalued
1..100
13
Undervalued
12
Undervalued
PROFIT vs RISK RATING
1..100
59100
SMR RATING
1..100
100100
PRICE GROWTH RATING
1..100
5011
P/E GROWTH RATING
1..100
1055
SEASONALITY SCORE
1..100
36n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

PFG's Valuation (12) in the Life Or Health Insurance industry is in the same range as EQH (13) in the Financial Conglomerates industry. This means that PFG’s stock grew similarly to EQH’s over the last 12 months.

EQH's Profit vs Risk Rating (59) in the Financial Conglomerates industry is somewhat better than the same rating for PFG (100) in the Life Or Health Insurance industry. This means that EQH’s stock grew somewhat faster than PFG’s over the last 12 months.

EQH's SMR Rating (100) in the Financial Conglomerates industry is in the same range as PFG (100) in the Life Or Health Insurance industry. This means that EQH’s stock grew similarly to PFG’s over the last 12 months.

PFG's Price Growth Rating (11) in the Life Or Health Insurance industry is somewhat better than the same rating for EQH (50) in the Financial Conglomerates industry. This means that PFG’s stock grew somewhat faster than EQH’s over the last 12 months.

EQH's P/E Growth Rating (10) in the Financial Conglomerates industry is somewhat better than the same rating for PFG (55) in the Life Or Health Insurance industry. This means that EQH’s stock grew somewhat faster than PFG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
EQHPFG
RSI
ODDS (%)
Bearish Trend 7 days ago
68%
Bearish Trend 3 days ago
52%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
58%
Bearish Trend 3 days ago
56%
Momentum
ODDS (%)
Bullish Trend 3 days ago
68%
Bullish Trend 3 days ago
65%
MACD
ODDS (%)
Bullish Trend 3 days ago
67%
Bullish Trend 3 days ago
67%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
63%
Bullish Trend 3 days ago
65%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
62%
Bullish Trend 3 days ago
58%
Advances
ODDS (%)
Bullish Trend 3 days ago
65%
Bullish Trend 3 days ago
66%
Declines
ODDS (%)
Bearish Trend 18 days ago
70%
Bearish Trend 18 days ago
57%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
69%
Bearish Trend 3 days ago
53%
Aroon
ODDS (%)
Bullish Trend 3 days ago
63%
Bullish Trend 3 days ago
57%
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EQH
Daily Signal:
Gain/Loss:
PFG
Daily Signal:
Gain/Loss:
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EQH and

Correlation & Price change

A.I.dvisor indicates that over the last year, EQH has been closely correlated with CRBG. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if EQH jumps, then CRBG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To EQH
1D Price
Change %
EQH100%
+0.94%
CRBG - EQH
83%
Closely correlated
+1.91%
AIG - EQH
69%
Closely correlated
+0.56%
HIG - EQH
62%
Loosely correlated
+0.95%
PFG - EQH
61%
Loosely correlated
+1.30%
KKR - EQH
61%
Loosely correlated
+0.99%
More

PFG and

Correlation & Price change

A.I.dvisor indicates that over the last year, PFG has been loosely correlated with EQH. These tickers have moved in lockstep 61% of the time. This A.I.-generated data suggests there is some statistical probability that if PFG jumps, then EQH could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To PFG
1D Price
Change %
PFG100%
+1.30%
EQH - PFG
61%
Loosely correlated
+0.94%
CRBG - PFG
61%
Loosely correlated
+1.91%
AMP - PFG
60%
Loosely correlated
+1.94%
STT - PFG
57%
Loosely correlated
+1.69%
BBUC - PFG
54%
Loosely correlated
+2.44%
More