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FOX vs SBGI
Which Stock Would AI Choose? Fox Corporation (FOX) vs. Sinclair Inc. (SBGI) Stock Comparison
Key Takeaways
- Fox Corporation (FOX) trades around $56.60 with a market cap of approximately $24 billion, showing year-to-date declines but stronger one-year gains of about 20% compared to SBGI's 2%.
- Sinclair Inc. (SBGI) is priced near $14.28 with a $1 billion market cap, recently reporting Q1 revenue growth of 4% and EBITDA up 13%, driven by sports and digital.
- Both operate in broadcasting and media, but FOX benefits from national news and sports dominance, while SBGI focuses on local stations with higher dividend yield around 7%.
- Recent momentum favors SBGI with short-term gains post-earnings, though FOX exhibits lower volatility (beta ~0.53 vs. 1.09).
- FOX approaches Q3 earnings with expected declines but history of surprises; SBGI reaffirmed FY26 revenue guidance amid debt concerns.
- Analyst targets suggest upside: ~$75 for FOX (32% potential), $19 for SBGI (33% potential).
Introduction
This stock comparison examines Fox Corporation (FOX) and Sinclair Inc. (SBGI), two key players in the broadcasting and media sector. Both companies navigate challenges like cord-cutting and shifting ad dollars, yet leverage sports, news, and digital growth. Traders seeking momentum in recent market activity or investors eyeing relative performance and sector exposure will find value here, particularly amid upcoming earnings and economic uncertainty affecting media valuations.
FOX Overview and Recent Performance
Fox Corporation (FOX) operates as a news, sports, and entertainment provider through segments like Cable Network Programming, Television, and Tubi streaming. Headquartered in New York, it delivers content via FOX News, FOX Sports, and local stations. In recent market activity, FOX shares have traded around $56.60, reflecting YTD declines of about 13% but one-year gains near 20%, outperforming the media sector. Sentiment stems from resilient Q2 results with revenue up to $5.18 billion and EPS beats averaging 40%, bolstered by sports viewership and Tubi ad growth. Upcoming Q3 earnings on May 11 anticipate EPS of $1.02 and revenue of $3.79 billion, tempered by production costs, yet AWS partnerships for AI signal streaming catalysts. Lower beta (0.53) indicates stability amid volatility.
SBGI Overview and Recent Performance
Sinclair Inc. (SBGI), based in Hunt Valley, Maryland, is a diversified media firm with local TV stations, networks like Tennis Channel, and digital platforms, reaching 40% of U.S. households. Recent weeks saw shares near $14.28, with YTD dips of 6-7% but one-year returns around 2%, lagging broader indices. Q1 results drove positive shifts: revenue rose 4% to $807 million, adjusted EBITDA climbed 13% to $126 million, fueled by sports programming and lower pay-TV churn. Core ad revenue grew amid digital expansion, with FY26 guidance reaffirmed at $3.4-3.54 billion. Higher beta (1.09) reflects sensitivity to ad cycles and debt, offset by 7% dividend yield.
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Head-to-Head Comparison
Fox Corporation (FOX) and Sinclair Inc. (SBGI) share broadcasting roots but diverge in scale and focus. FOX's national brands drive stable affiliate fees and sports rights, contrasting SBGI's local emphasis with higher political ad exposure. Growth drivers include FOX's Tubi streaming versus SBGI's digital multicast and Tennis Channel. Recent momentum tilts to SBGI post-Q1 beats, but FOX leads in trend consistency with lower risk (debt-to-equity 0.60 vs. elevated leverage). Sector headwinds like ad softness hit both, though FOX's market cap (~24x larger) affords diversification; SBGI offers yield trade-offs amid higher volatility.
Tickeron AI Verdict
Tickeron’s AI currently favors Fox Corporation (FOX) due to superior trend consistency, lower volatility, and robust national catalysts like sports and streaming positioning. While SBGI shows short-term rebound potential from earnings momentum, FOX's scale and earnings surprise history suggest higher probability of relative outperformance in volatile media conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FOX is a Buy and SBGI is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FOX’s FA Score shows that 1 FA rating(s) are green whileSBGI’s FA Score has 2 green FA rating(s).
- FOX’s FA Score: 1 green, 4 red.
- SBGI’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FOX’s TA Score shows that 4 TA indicator(s) are bullish while SBGI’s TA Score has 4 bullish TA indicator(s).
- FOX’s TA Score: 4 bullish, 4 bearish.
- SBGI’s TA Score: 4 bullish, 5 bearish.
Price Growth
FOX (@Movies/Entertainment) experienced а +0.82% price change this week, while SBGI (@Broadcasting) price change was -1.56% for the same time period.
The average weekly price growth across all stocks in the @Movies/Entertainment industry was -5.63%. For the same industry, the average monthly price growth was -2.56%, and the average quarterly price growth was -3.83%.
The average weekly price growth across all stocks in the @Broadcasting industry was -3.24%. For the same industry, the average monthly price growth was -10.29%, and the average quarterly price growth was -25.39%.
Reported Earning Dates
FOX is expected to report earnings on Aug 11, 2026.
Industries' Descriptions
@Movies/Entertainment (-5.63% weekly)Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.
@Broadcasting (-3.24% weekly)Broadcasting industry includes companies that operate facilities broadcasting radio and/or television programs. Sirius XM Holdings, Inc. (which provides satellite radio and online radio services); Fox Corporation (news and sports broadcasting on TV); and CBS Corporation (TV broadcasting) are some of the behemoths of this industry. The burgeoning digital space has been a disruption for the industry, propelling them to up the ante on their own digital presence.
| FOX | SBGI | FOX / SBGI | |
| Capitalization | 26.8B | 1.01B | 2,667% |
| EBITDA | 3.12B | 498M | 626% |
| Gain YTD | -6.585 | -5.761 | 114% |
| P/E Ratio | 15.88 | 14.35 | 111% |
| Revenue | 16.2B | 3.2B | 506% |
| Total Cash | 3.6B | 844M | 427% |
| Total Debt | 7.57B | 4.51B | 168% |
FOX | SBGI | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 29 | 16 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 80 Overvalued | 3 Undervalued | |
PROFIT vs RISK RATING 1..100 | 34 | 100 | |
SMR RATING 1..100 | 78 | 61 | |
PRICE GROWTH RATING 1..100 | 46 | 58 | |
P/E GROWTH RATING 1..100 | 28 | 9 | |
SEASONALITY SCORE 1..100 | 6 | 15 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SBGI's Valuation (3) in the Broadcasting industry is significantly better than the same rating for FOX (80). This means that SBGI’s stock grew significantly faster than FOX’s over the last 12 months.
FOX's Profit vs Risk Rating (34) in the Broadcasting industry is significantly better than the same rating for SBGI (100). This means that FOX’s stock grew significantly faster than SBGI’s over the last 12 months.
SBGI's SMR Rating (61) in the Broadcasting industry is in the same range as FOX (78). This means that SBGI’s stock grew similarly to FOX’s over the last 12 months.
FOX's Price Growth Rating (46) in the Broadcasting industry is in the same range as SBGI (58). This means that FOX’s stock grew similarly to SBGI’s over the last 12 months.
SBGI's P/E Growth Rating (9) in the Broadcasting industry is in the same range as FOX (28). This means that SBGI’s stock grew similarly to FOX’s over the last 12 months.
| FOX | SBGI | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 46% | 1 day ago 79% |
| Stochastic ODDS (%) | 1 day ago 47% | 1 day ago 89% |
| Momentum ODDS (%) | 1 day ago 70% | 1 day ago 78% |
| MACD ODDS (%) | 1 day ago 59% | 1 day ago 80% |
| TrendWeek ODDS (%) | 1 day ago 65% | 1 day ago 80% |
| TrendMonth ODDS (%) | 1 day ago 69% | 1 day ago 74% |
| Advances ODDS (%) | 1 day ago 70% | 13 days ago 69% |
| Declines ODDS (%) | 7 days ago 49% | 7 days ago 83% |
| BollingerBands ODDS (%) | 1 day ago 49% | N/A |
| Aroon ODDS (%) | 1 day ago 61% | 1 day ago 63% |
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FOX and
Correlation & Price change
A.I.dvisor indicates that over the last year, FOX has been closely correlated with FOXA. These tickers have moved in lockstep 98% of the time. This A.I.-generated data suggests there is a high statistical probability that if FOX jumps, then FOXA could also see price increases.
| Ticker / NAME | Correlation To FOX | 1D Price Change % | ||
|---|---|---|---|---|
| FOX | 100% | +0.75% | ||
| FOXA - FOX | 98% Closely correlated | +0.82% | ||
| NXST - FOX | 65% Loosely correlated | -2.54% | ||
| NWS - FOX | 53% Loosely correlated | -0.55% | ||
| NWSA - FOX | 53% Loosely correlated | -0.73% | ||
| SBGI - FOX | 51% Loosely correlated | +0.51% | ||
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SBGI and
Correlation & Price change
A.I.dvisor indicates that over the last year, SBGI has been loosely correlated with GTN. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if SBGI jumps, then GTN could also see price increases.
| Ticker / NAME | Correlation To SBGI | 1D Price Change % | ||
|---|---|---|---|---|
| SBGI | 100% | +0.51% | ||
| GTN - SBGI | 60% Loosely correlated | -0.50% | ||
| FOX - SBGI | 51% Loosely correlated | +0.75% | ||
| NXST - SBGI | 49% Loosely correlated | -2.54% | ||
| FOXA - SBGI | 49% Loosely correlated | +0.82% | ||
| SSP - SBGI | 46% Loosely correlated | N/A | ||
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