HNDL
Price
$21.94
Change
+$0.11 (+0.50%)
Updated
Oct 9 closing price
Net Assets
628.07M
Intraday BUY SELL Signals
KNOW
Price
$12.78
Change
+$0.05 (+0.39%)
Updated
Oct 6 closing price
Net Assets
8.61M
Intraday BUY SELL Signals
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HNDL vs KNOW

HNDL vs KNOW Comparison Chart in %
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A.I.Advisor
Sep 23, 2026

Which ETF would AI Choose? Strategy Shares Nasdaq 7HANDL Index ETF (HNDL) vs. Fundamentals First ETF (KNOW)

Key Takeaways

  • HNDL follows a rules-based multi-asset index with a target 7% annualized distribution paid monthly, allocating 50% to a core portfolio of fixed-income and equity exchange-traded funds (ETFs) and 50% to a tactical explore portfolio.
  • KNOW is an actively managed fund that invests in a concentrated portfolio of approximately 100 equity and fixed-income securities selected using fundamental analysis, with no target distribution rate.
  • HNDL offers broader diversification across asset classes and income-focused categories, while KNOW emphasizes long-term holdings in high-quality companies across sectors such as industrials, technology, and energy.
  • Expense ratios stand at 0.95% for HNDL and 1.09% for KNOW, reflecting differences in passive indexing versus active management.
  • HNDL targets consistent monthly income in a low-yield environment, whereas KNOW prioritizes total return through capital appreciation and selective income generation.
  • Both ETFs provide multi-asset exposure but differ in strategy type, with HNDL passive and index-driven and KNOW active and fundamentals-driven.

Introduction

Investors seeking multi-asset strategies that balance income and growth often evaluate ETFs with distinct approaches to allocation and security selection. Strategy Shares Nasdaq 7HANDL Index ETF (HNDL) and Fundamentals First ETF (KNOW) represent alternative paths within the same broad category of flexible or moderately conservative allocation vehicles. HNDL delivers a rules-based, high-distribution solution through ETF-of-ETFs construction, while KNOW employs active management to select individual securities based on fundamental criteria. These structural differences make the pair relevant for comparing cost efficiency, income generation, diversification breadth, and risk management in varying market cycles.

Strategy Shares Nasdaq 7HANDL Index ETF (HNDL) Overview

HNDL tracks the Nasdaq 7HANDL Index, which splits holdings equally between a core portfolio and an explore portfolio. The core portfolio allocates 70% to U.S. aggregate bond ETFs and 30% to U.S. large-cap equity ETFs. The explore portfolio uses tactical exposure across 12 income-oriented asset categories. The ETF holds approximately 25 underlying ETFs and maintains a gross expense ratio of 0.95%. It seeks to deliver investment results that correspond to the price and yield performance of the index before fees and expenses, with a policy targeting monthly distributions at an annualized rate of approximately 7% of net asset value. The fund employs a passive, index-replicating structure with monthly rebalancing of underlying ETF weights.

Fundamentals First ETF (KNOW) Overview

KNOW is an actively managed ETF that invests primarily in publicly traded equity securities and fixed-income instruments selected according to fundamental criteria. The fund typically holds around 100 positions across market capitalizations, industries, and geographies, including American Depositary Receipts (ADRs). Holdings span sectors such as industrials, energy, technology, and healthcare. The ETF maintains a net expense ratio of 1.09% and follows a long-only, buy-and-hold approach without a predefined distribution target. Portfolio turnover remains low as the adviser emphasizes securities that meet ongoing fundamental standards. The structure allows flexibility to adjust allocations between equities and fixed income based on opportunity sets.

Industry and Thematic Backdrop

Both ETFs operate within the multi-asset allocation space, where investors balance equity growth potential against fixed-income stability amid fluctuating interest rates and economic uncertainty. Demand for income-generating strategies has persisted across recent market cycles, particularly as traditional bond yields have varied. Regulatory developments around ETF structures and tax efficiency continue to influence product design. Macroeconomic drivers such as inflation trends, central bank policy, and corporate earnings cycles affect sector allocations in both funds. Risks include interest-rate sensitivity for fixed-income components and equity-market volatility for growth-oriented holdings.

Performance and Positioning Comparison

In recent weeks and months, HNDL has provided steady monthly distributions supported by its diversified ETF holdings and tactical explore portfolio, offering relative stability during equity rotations. KNOW has demonstrated positioning through concentrated fundamental selections in industrials and technology, resulting in differentiated sensitivity to earnings cycles and sector momentum. HNDL’s broader asset-class diversification has historically moderated volatility compared with more equity-tilted active strategies. KNOW’s active approach allows responsiveness to company-specific fundamentals, potentially enhancing returns in favorable stock-selection environments but introducing greater dispersion during periods of sector underperformance. Relative positioning depends on prevailing interest-rate expectations and capital flows into income versus growth themes.

AI Screener

Tickeron’s AI Screener is an AI-powered stock and ETF discovery tool that helps traders and investors filter the market based on technical patterns, fundamentals, trends, volatility, and AI-driven signals. Users can scan thousands of stocks and ETFs using customizable filters such as industry, market capitalization, technical indicators, price patterns, and performance metrics. The screener helps identify trade ideas, trending stocks, breakout candidates, and market opportunities more efficiently than manual screening.

Tickeron AI Verdict

Tickeron’s AI would currently assign a modest edge to HNDL due to its lower expense ratio, rules-based diversification across asset classes, and consistent distribution methodology that aligns with observable demand for predictable income. KNOW offers active flexibility and concentrated fundamental exposure that may appeal in specific equity-market environments, yet its higher cost and smaller scale introduce comparatively higher structural considerations. The probabilistic assessment favors HNDL’s passive efficiency and income profile in the present multi-asset landscape.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
HNDL vs. KNOW commentary
Oct 10, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HNDL is a Buy and KNOW is a Buy.

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SUMMARIES
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TECHNICAL ANALYSIS
Technical Analysis
HNDLKNOW
RSI
ODDS (%)
Bullish Trend 2 days ago
85%
Bullish Trend 2 days ago
71%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
61%
Bearish Trend 2 days ago
53%
Momentum
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
80%
MACD
ODDS (%)
Bullish Trend 2 days ago
79%
Bullish Trend 2 days ago
70%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
76%
Bullish Trend 2 days ago
77%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
71%
Bearish Trend 2 days ago
53%
Advances
ODDS (%)
Bullish Trend 4 days ago
76%
Bullish Trend 19 days ago
78%
Declines
ODDS (%)
Bearish Trend 10 days ago
69%
Bearish Trend 9 days ago
58%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
83%
Bullish Trend 2 days ago
78%
Aroon
ODDS (%)
Bearish Trend 2 days ago
73%
Bearish Trend 2 days ago
41%
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HNDL
Daily Signal:
Gain/Loss:
KNOW
Daily Signal:
Gain/Loss:
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KNOW and

Correlation & Price change

A.I.dvisor tells us that KNOW and GOOG have been poorly correlated (+19% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that KNOW and GOOG's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KNOW
1D Price
Change %
KNOW100%
N/A
GOOG - KNOW
19%
Poorly correlated
-0.72%
ROCK - KNOW
17%
Poorly correlated
-2.47%
ITW - KNOW
15%
Poorly correlated
+1.36%
KMI - KNOW
13%
Poorly correlated
+1.35%
HAL - KNOW
12%
Poorly correlated
+2.58%
More