MS
Price
$167.94
Change
+$2.51 (+1.52%)
Updated
Nov 26 closing price
Capitalization
266.91B
49 days until earnings call
Intraday BUY SELL Signals
SF
Price
$121.16
Change
+$0.57 (+0.47%)
Updated
Nov 26 closing price
Capitalization
12.34B
62 days until earnings call
Intraday BUY SELL Signals
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MS vs SF

Header iconMS vs SF Comparison
Open Charts MS vs SFBanner chart's image
Morgan Stanley
Price$167.94
Change+$2.51 (+1.52%)
Volume$4.84M
Capitalization266.91B
Stifel Financial
Price$121.16
Change+$0.57 (+0.47%)
Volume$463.91K
Capitalization12.34B
MS vs SF Comparison Chart in %
MS
Daily Signal:
Gain/Loss:
SF
Daily Signal:
Gain/Loss:
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VS
MS vs. SF commentary
Nov 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MS is a StrongBuy and SF is a StrongBuy.

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COMPARISON
Comparison
Nov 27, 2025
Stock price -- (MS: $167.94 vs. SF: $121.16)
Brand notoriety: MS: Notable vs. SF: Not notable
Both companies represent the Investment Banks/Brokers industry
Current volume relative to the 65-day Moving Average: MS: 85% vs. SF: 58%
Market capitalization -- MS: $266.91B vs. SF: $12.34B
MS [@Investment Banks/Brokers] is valued at $266.91B. SF’s [@Investment Banks/Brokers] market capitalization is $12.34B. The market cap for tickers in the [@Investment Banks/Brokers] industry ranges from $928.5B to $0. The average market capitalization across the [@Investment Banks/Brokers] industry is $10.78B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

MS’s FA Score shows that 4 FA rating(s) are green whileSF’s FA Score has 2 green FA rating(s).

  • MS’s FA Score: 4 green, 1 red.
  • SF’s FA Score: 2 green, 3 red.
According to our system of comparison, MS is a better buy in the long-term than SF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

MS’s TA Score shows that 5 TA indicator(s) are bullish while SF’s TA Score has 5 bullish TA indicator(s).

  • MS’s TA Score: 5 bullish, 4 bearish.
  • SF’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, MS is a better buy in the short-term than SF.

Price Growth

MS (@Investment Banks/Brokers) experienced а +3.48% price change this week, while SF (@Investment Banks/Brokers) price change was +2.14% for the same time period.

The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was +6.80%. For the same industry, the average monthly price growth was +9.95%, and the average quarterly price growth was +56.45%.

Reported Earning Dates

MS is expected to report earnings on Jan 15, 2026.

SF is expected to report earnings on Jan 28, 2026.

Industries' Descriptions

@Investment Banks/Brokers (+6.80% weekly)

These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MS($267B) has a higher market cap than SF($12.3B). SF has higher P/E ratio than MS: SF (21.44) vs MS (17.22). MS YTD gains are higher at: 37.323 vs. SF (15.737). SF has less debt than MS: SF (1.55B) vs MS (352B). MS has higher revenues than SF: MS (61.5B) vs SF (5.06B).
MSSFMS / SF
Capitalization267B12.3B2,171%
EBITDAN/AN/A-
Gain YTD37.32315.737237%
P/E Ratio17.2221.4480%
Revenue61.5B5.06B1,215%
Total Cash4.29BN/A-
Total Debt352B1.55B22,651%
FUNDAMENTALS RATINGS
MS vs SF: Fundamental Ratings
MS
SF
OUTLOOK RATING
1..100
7328
VALUATION
overvalued / fair valued / undervalued
1..100
28
Undervalued
87
Overvalued
PROFIT vs RISK RATING
1..100
921
SMR RATING
1..100
512
PRICE GROWTH RATING
1..100
2548
P/E GROWTH RATING
1..100
5840
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MS's Valuation (28) in the Investment Banks Or Brokers industry is somewhat better than the same rating for SF (87). This means that MS’s stock grew somewhat faster than SF’s over the last 12 months.

MS's Profit vs Risk Rating (9) in the Investment Banks Or Brokers industry is in the same range as SF (21). This means that MS’s stock grew similarly to SF’s over the last 12 months.

MS's SMR Rating (5) in the Investment Banks Or Brokers industry is in the same range as SF (12). This means that MS’s stock grew similarly to SF’s over the last 12 months.

MS's Price Growth Rating (25) in the Investment Banks Or Brokers industry is in the same range as SF (48). This means that MS’s stock grew similarly to SF’s over the last 12 months.

SF's P/E Growth Rating (40) in the Investment Banks Or Brokers industry is in the same range as MS (58). This means that SF’s stock grew similarly to MS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
MSSF
RSI
ODDS (%)
Bearish Trend 2 days ago
51%
Bearish Trend 2 days ago
55%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
63%
Momentum
ODDS (%)
Bearish Trend 2 days ago
42%
Bearish Trend 2 days ago
55%
MACD
ODDS (%)
Bearish Trend 2 days ago
50%
Bearish Trend 2 days ago
54%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
67%
Bullish Trend 2 days ago
68%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
59%
Bullish Trend 2 days ago
63%
Advances
ODDS (%)
Bullish Trend 2 days ago
65%
Bullish Trend 2 days ago
65%
Declines
ODDS (%)
Bearish Trend 7 days ago
58%
Bearish Trend 11 days ago
61%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
87%
Bearish Trend 2 days ago
53%
Aroon
ODDS (%)
Bullish Trend 2 days ago
48%
Bullish Trend 2 days ago
56%
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MS
Daily Signal:
Gain/Loss:
SF
Daily Signal:
Gain/Loss:
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