Nike (NKE) and Under Armour (UAA) are prominent players in the athletic apparel and footwear sector, competing for market share amid shifting consumer preferences and economic pressures. This stock comparison analyzes their recent performance, business dynamics, and market positioning to aid traders seeking short-term momentum and investors eyeing long-term value. With both facing sector-wide challenges like declining sales in key regions, understanding their relative strengths in brand power, financial scale, and recovery catalysts is crucial for informed decision-making in today's volatile market environment.
Nike (NKE), the global leader in athletic footwear and apparel, has navigated turbulent recent market activity. Shares have declined sharply, down over 30% year-to-date and trading near 52-week lows around $42-44, underperforming the S&P 500's gains. Key influences include flat revenues in recent quarters, a 10% drop in China sales, and gross margin contraction to ~40% due to inventory adjustments and promotional activity. Restructuring efforts, such as cutting ~1,400 roles and shifting production, aim to boost efficiency but have pressured sentiment. Despite this, Nike's $65B market cap, strong brand, and insider buying signal underlying resilience, though analysts note ongoing wholesale resets and demand softness as drags on momentum.
Under Armour (UAA), a performance-oriented sportswear brand, has shown mixed results in recent weeks. Earlier year-to-date gains approached 22%, buoyed by international momentum in Latin America and EMEA (Europe, Middle East, Africa), but shares plunged ~18% post-Q4 earnings to ~$5, reflecting a narrower loss yet weak outlook with slight revenue declines projected for fiscal 2027. Q4 revenue hit $1.17B, topping estimates, but rising costs eroded margins. With a smaller $2.1B market cap, UAA trades below moving averages amid turnaround efforts under CEO Kevin Plank, including product streamlining. Analyst ratings lean mixed, with concerns over North American softness balancing some positive revision trends.
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Nike (NKE) and Under Armour (UAA) share sector exposure to athletic apparel but diverge in business models and growth drivers. NKE's premium global brand drives higher margins and diversified revenue (46B+ annually), contrasting UAA's focus on performance gear with ~$5B sales and heavier reliance on North America. Recent momentum favors neither decisively: NKE lags with steeper YTD losses amid China weakness, while UAA showed early gains but faltered on earnings. Risk factors include NKE's higher debt (~$11B) versus UAA's leaner balance sheet, though NKE offers greater stability. Market sentiment tilts toward NKE for its scale, but UAA presents value trade-offs at lower valuations.
Tickeron's AI currently leans toward NKE over UAA, based on superior trend consistency in its dominant market position, larger scale for weathering sector downturns, and identifiable catalysts like restructuring gains. While UAA shows occasional momentum bursts, its smaller size amplifies volatility and execution risks in turnarounds. This probabilistic edge favors NKE for relative stability amid ongoing athleticwear pressures.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
NKE’s FA Score shows that 2 FA rating(s) are green whileUAA’s FA Score has 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
NKE’s TA Score shows that 3 TA indicator(s) are bullish while UAA’s TA Score has 6 bullish TA indicator(s).
NKE (@Wholesale Distributors) experienced а -4.45% price change this week, while UAA (@Apparel/Footwear) price change was -1.83% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.91%. For the same industry, the average monthly price growth was -1.32%, and the average quarterly price growth was +1.78%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -0.64%. For the same industry, the average monthly price growth was +5.24%, and the average quarterly price growth was +11.43%.
NKE is expected to report earnings on Jun 30, 2026.
UAA is expected to report earnings on Aug 06, 2026.
Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (-0.64% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| NKE | UAA | NKE / UAA | |
| Capitalization | 64B | 2.48B | 2,578% |
| EBITDA | 3.6B | 74.2M | 4,849% |
| Gain YTD | -31.148 | 18.913 | -165% |
| P/E Ratio | 28.41 | 20.95 | 136% |
| Revenue | 46.5B | 4.97B | 936% |
| Total Cash | 1.69B | 309M | 548% |
| Total Debt | 11.2B | 1.94B | 577% |
NKE | UAA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 21 | 86 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 5 Undervalued | 67 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 55 | 98 | |
PRICE GROWTH RATING 1..100 | 61 | 45 | |
P/E GROWTH RATING 1..100 | 24 | 67 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
NKE's Valuation (5) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (67). This means that NKE’s stock grew somewhat faster than UAA’s over the last 12 months.
NKE's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as UAA (100). This means that NKE’s stock grew similarly to UAA’s over the last 12 months.
NKE's SMR Rating (55) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (98). This means that NKE’s stock grew somewhat faster than UAA’s over the last 12 months.
UAA's Price Growth Rating (45) in the Apparel Or Footwear industry is in the same range as NKE (61). This means that UAA’s stock grew similarly to NKE’s over the last 12 months.
NKE's P/E Growth Rating (24) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (67). This means that NKE’s stock grew somewhat faster than UAA’s over the last 12 months.
| NKE | UAA | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 79% | 1 day ago 69% |
| Stochastic ODDS (%) | 1 day ago 70% | 1 day ago 76% |
| Momentum ODDS (%) | 1 day ago 61% | 1 day ago 78% |
| MACD ODDS (%) | 1 day ago 69% | 1 day ago 78% |
| TrendWeek ODDS (%) | 1 day ago 68% | 1 day ago 77% |
| TrendMonth ODDS (%) | 1 day ago 52% | 1 day ago 70% |
| Advances ODDS (%) | 15 days ago 57% | 12 days ago 67% |
| Declines ODDS (%) | 7 days ago 70% | 8 days ago 80% |
| BollingerBands ODDS (%) | 1 day ago 82% | N/A |
| Aroon ODDS (%) | 1 day ago 62% | 1 day ago 74% |
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| REIT | 29.98 | 0.30 | +1.03% |
| ALPS Active REIT ETF | |||
| ROBO | 86.65 | 0.65 | +0.76% |
| Robo Global® Robotics&Automation ETF | |||
| RB | 46.55 | N/A | N/A |
| Proshares Russell 2000 Dynamic BufferETF | |||
| EFT | 10.67 | -0.01 | -0.09% |
| Eaton Vance Floating-Rate Income Trust | |||
| FAI | 55.05 | -0.27 | -0.48% |
| First Trust Exchange-Traded Fund II | |||
A.I.dvisor indicates that over the last year, NKE has been loosely correlated with COLM. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if NKE jumps, then COLM could also see price increases.
| Ticker / NAME | Correlation To NKE | 1D Price Change % | ||
|---|---|---|---|---|
| NKE | 100% | -4.45% | ||
| COLM - NKE | 56% Loosely correlated | -2.51% | ||
| UA - NKE | 53% Loosely correlated | -2.39% | ||
| LEVI - NKE | 52% Loosely correlated | -0.38% | ||
| UAA - NKE | 51% Loosely correlated | -2.48% | ||
| OXM - NKE | 50% Loosely correlated | +4.09% | ||
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A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | -2.48% | ||
| UA - UAA | 99% Closely correlated | -2.39% | ||
| NKE - UAA | 51% Loosely correlated | -4.45% | ||
| COLM - UAA | 48% Loosely correlated | -2.51% | ||
| SHOO - UAA | 46% Loosely correlated | -3.30% | ||
| ONON - UAA | 45% Loosely correlated | -6.87% | ||
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