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NKE vs UAA
Which Stock Would AI Choose? Nike, Inc. (NKE) vs. Under Armour, Inc. (UAA) Stock Comparison
Key Takeaways
- Tickeron AI Verdict: NKE. Based on relative stability, balance-sheet strength, dividend support, and broader market positioning, Nike, Inc. is the favored ticker in this comparison.
- NKE is a global athletic footwear and apparel leader with a market capitalization near $50 billion, while UAA is a much smaller, turnaround-stage performance brand with a market cap of roughly $2.3 billion.
- Both companies are executing restructurings, but NKE remains profitable and pays a growing dividend, whereas UAA is still narrowing losses under founder CEO Kevin Plank.
- Relative performance has diverged sharply: NKE has fallen more than 45% year to date, while UAA has shown intermittent momentum but remains highly volatile.
- For more detail on these names, explore the NKE Major News and NKE Today's Price Move pages, as well as the UAA Major News and UAA Today's Price Move pages.
- To see how AI trading systems are currently positioning across the market, explore Trending AI Robots.
Introduction
Nike, Inc. (NKE) and Under Armour, Inc. (UAA) are two of the most recognizable names in athletic apparel, yet they occupy very different positions in the market. This stock comparison is most relevant for investors and traders evaluating turnaround stories in the consumer discretionary sector — whether they are seeking a large-cap dividend payer undergoing a reset or a smaller, higher-beta brand attempting to reclaim relevance. Both companies are navigating weak demand, restructuring, and shifting consumer sentiment, making their relative performance and market positioning a useful lens for understanding how quality, scale, and momentum are currently being priced by the market.
NKE Overview and Recent Performance
Nike, Inc., headquartered in Beaverton, Oregon, designs and markets athletic footwear, apparel, and equipment under the Nike, Jordan, and Converse brands. In recent weeks the stock has traded near multi-year lows, reflecting a broad selloff in 2026 and ongoing concerns about the pace of its turnaround under CEO Elliott Hill. In its most recent fiscal quarter, revenue came in at roughly $11.2 billion, down about 4% year over year, while net income declined modestly. Greater China, a key growth market, has been a major drag, with sales falling sharply as management executes a deliberate marketplace reset. North America, by contrast, has shown early signs of stabilization and returned to modest growth.
To accelerate the recovery, Nike has announced a restructuring program that includes cost savings and planned workforce reductions, alongside efforts to reset key footwear franchises and rebuild wholesale relationships. The company continues to pay and grow its dividend, which has supported income-oriented investors even as the share price has declined. Analyst sentiment remains divided, with some viewing the reset as a potential entry point and others citing limited visibility on a return to revenue growth.
UAA Overview and Recent Performance
Under Armour, Inc., based in Baltimore, Maryland, develops and distributes performance apparel, footwear, and accessories. It is a materially smaller company than Nike, with a market capitalization of roughly $2.3 billion and no dividend. Founder Kevin Plank returned as CEO in 2024 and has been driving a brand-focused turnaround aimed at reducing promotions, simplifying the product lineup, and improving the quality of sales. In its most recent full fiscal year, revenue declined by about 4% to roughly $5 billion, and the company posted a net loss as restructuring charges weighed on results.
Recent market activity has been volatile. The stock has experienced sharp swings tied to earnings updates and restructuring announcements, including a decision to exit a California distribution facility, which raised near-term costs. Demand in the core North American market has remained soft, while the EMEA region (Europe, the Middle East, and Africa) has shown growth. The company has also attracted outside interest, with UK-based Frasers Group disclosing a stake in the business. With a notably higher beta than Nike, Under Armour tends to amplify market moves in both directions.
Trending AI Robots
Tickeron operates hundreds of AI trading bots that monitor and trade thousands of different tickers across a wide range of strategies, timeframes, and performance profiles. Because not every bot is suited to every market environment, Tickeron curates only the strongest and most relevant performers into its Trending AI Robots section. These bots differ in trading style — from short-term momentum to longer-horizon trend strategies — and each carries its own statistics, risk parameters, and target tickers. For traders comparing names like NKE and UAA, reviewing the Trending AI Robots page offers a data-driven way to see how automated systems are currently positioning across the market.
Head-to-Head Comparison
The contrast between these two stocks is most clearly seen in scale and financial health. NKE generates roughly ten times the annual revenue of UAA, remains solidly profitable, and returns capital to shareholders through a dividend that has been raised for more than two decades. UAA, by comparison, is loss-making and reinvesting in a brand reset, leaving it more dependent on external catalysts and more sensitive to consumer-spending fluctuations.
Growth drivers also differ. Nike's opportunity hinges on stabilizing Greater China, refreshing key footwear franchises, and restoring full-price selling, while Under Armour's path depends on rebuilding brand heat in North America and expanding higher-margin international markets such as EMEA. Risk profiles diverge as well: UAA carries a higher beta and greater earnings volatility, while NKE faces structural pressure from a prolonged revenue decline and elevated short interest. On market sentiment, both names carry predominantly "Hold" analyst ratings, but Nike's size and dividend provide a cushion that Under Armour does not currently offer.
Tickeron AI Verdict
Based on observable factors such as trend consistency, balance-sheet strength, dividend support, and relative market positioning, Tickeron's AI would likely favor NKE over UAA in the current environment. While Nike's turnaround is far from complete and its revenue trajectory remains challenged, the company's scale, profitability, and capital-return framework provide a level of stability that the smaller, loss-making Under Armour does not yet match. Under Armour's higher volatility and narrower margin of safety introduce additional risk, even as its recent momentum and turnaround catalysts warrant monitoring. This assessment reflects a probabilistic, data-driven reading of the two stocks rather than a definitive forecast of future performance.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NKE is a Hold and UAA is a Hold.
Aroon Indicator for NKE shows an upward move is likely
NKE's Aroon Indicator triggered a bullish signal on November 11, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 149 similar instances where the Aroon Indicator showed a similar pattern. In 81 of the 149 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 54%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on NKE as a result. In 48 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.
The Moving Average Convergence Divergence (MACD) for NKE just turned positive on October 08, 2026. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in 20 of 42 cases over the following month. The odds of a continued upward trend are 48%.
NKE moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for NKE crossed bullishly above the 50-day moving average on October 26, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 53%.
Following a +1.82% 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in 140 of 263 cases, the price rose further within the following month. The odds of a continued upward trend are 53%.
Bearish Trend Analysis
The 10-day RSI Indicator for NKE moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 15 similar instances where the indicator moved out of overbought territory. In 9 of the 15 cases, the stock moved lower in the following days. This puts the odds of a move lower at 60%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 38 of 54 cases where NKE's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 70%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
NKE broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.851) is normal, around the industry mean (2.998). P/E Ratio (18.376) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (1.427) is also within normal values, averaging (0.949). Dividend Yield (0.042) settles around the average of (0.057) among similar stocks. P/S Ratio (1.142) is also within normal values, averaging (1.162).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
Momentum Indicator for UAA turns positive, indicating new upward trend
UAA saw its Momentum Indicator move above the 0 level on October 29, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 85 similar instances where the indicator turned positive. In 66 of the 85 cases, the stock moved higher in the following days. The odds of a move higher are at 78%.
Technical Analysis (Indicators)
Bullish Trend Analysis
UAA moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for UAA crossed bullishly above the 50-day moving average on November 03, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
Following a +10.12% 3-day Advance, the price is estimated to grow further. Considering data from situations where UAA advanced for three days, in 185 of 277 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.
The Aroon Indicator entered an Uptrend today. In 145 of 213 cases where UAA Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 68%.
Bearish Trend Analysis
The 10-day RSI Indicator for UAA moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 25 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 83%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 45 of 60 cases where UAA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 75%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where UAA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.
UAA broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 15 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 31 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.588) is normal, around the industry mean (2.911). P/E Ratio (-4.591) is within average values for comparable stocks, (14.016). Projected Growth (PEG Ratio) (1.083) is also within normal values, averaging (0.686). Dividend Yield (0.000) settles around the average of (0.328) among similar stocks. P/S Ratio (0.434) is also within normal values, averaging (0.827).
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. UAA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. UAA’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
NKE | UAA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 21 | 13 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 63 Fair valued | 31 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 44 | 97 | |
PRICE GROWTH RATING 1..100 | 56 | 49 | |
P/E GROWTH RATING 1..100 | 87 | 15 | |
SEASONALITY SCORE 1..100 | 75 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
UAA's Valuation (31) in the Apparel Or Footwear industry is in the same range as NKE (63). This means that UAA’s stock grew similarly to NKE’s over the last 12 months.
UAA's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as NKE (100). This means that UAA’s stock grew similarly to NKE’s over the last 12 months.
NKE's SMR Rating (44) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (97). This means that NKE’s stock grew somewhat faster than UAA’s over the last 12 months.
UAA's Price Growth Rating (49) in the Apparel Or Footwear industry is in the same range as NKE (56). This means that UAA’s stock grew similarly to NKE’s over the last 12 months.
UAA's P/E Growth Rating (15) in the Apparel Or Footwear industry is significantly better than the same rating for NKE (87). This means that UAA’s stock grew significantly faster than NKE’s over the last 12 months.
| NKE | UAA | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 60% | 1 day ago 83% |
| Stochastic ODDS (%) | 1 day ago 70% | 1 day ago 75% |
| Momentum ODDS (%) | 1 day ago 54% | 1 day ago 78% |
| MACD ODDS (%) | 3 days ago 48% | N/A |
| TrendWeek ODDS (%) | 1 day ago 69% | 1 day ago 78% |
| TrendMonth ODDS (%) | 1 day ago 53% | 1 day ago 73% |
| Advances ODDS (%) | 10 days ago 53% | 8 days ago 67% |
| Declines ODDS (%) | 1 day ago 72% | 1 day ago 80% |
| BollingerBands ODDS (%) | 1 day ago 85% | 1 day ago 76% |
| Aroon ODDS (%) | 1 day ago 54% | 1 day ago 68% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
NKE’s FA Score shows that 0 FA rating(s) are green while UAA’s FA Score has 2 green FA rating(s).
- NKE’s FA Score: 0 green, 5 red.
- UAA’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
NKE’s TA Score shows that 6 TA indicator(s) are bullish while UAA’s TA Score has 5 bullish TA indicator(s).
- NKE’s TA Score: 6 bullish, 4 bearish.
- UAA’s TA Score: 5 bullish, 4 bearish.
Price Growth
NKE (@Wholesale Distributors) experienced а +0.49% price change this week, while UAA (@Apparel/Footwear) price change was -3.01% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +32.20%. For the same industry, the average monthly price growth was +35.29%, and the average quarterly price growth was +15.75%.
Reported Earning Dates
NKE is expected to report earnings on Dec 17, 2026.
UAA is expected to report earnings on Feb 11, 2027.
Industries' Descriptions
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+32.20% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
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NKE and
Correlation & Price change
A.I.dvisor indicates that over the last year, NKE has been loosely correlated with COLM. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if NKE jumps, then COLM could also see price increases.
| Ticker / NAME | Correlation To NKE | 1D Price Change % | ||
|---|---|---|---|---|
| NKE | 100% | -0.91% | ||
| COLM - NKE | 56% Loosely correlated | -0.10% | ||
| UA - NKE | 53% Loosely correlated | -3.20% | ||
| LEVI - NKE | 52% Loosely correlated | -1.23% | ||
| UAA - NKE | 51% Loosely correlated | -2.91% | ||
| OXM - NKE | 50% Loosely correlated | -0.31% | ||
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UAA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | -2.91% | ||
| UA - UAA | 99% Closely correlated | -3.20% | ||
| COLM - UAA | 52% Loosely correlated | -0.10% | ||
| NKE - UAA | 51% Loosely correlated | -0.91% | ||
| LEVI - UAA | 50% Loosely correlated | -1.23% | ||
| SHOO - UAA | 46% Loosely correlated | +0.40% | ||
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