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COLM vs NKE
Which Stock Would AI Choose? Columbia Sportswear (COLM) vs. Nike (NKE) Stock Comparison
Key Takeaways
- COLM shares have risen about 12% over the recent month, outperforming amid a strong Q1 earnings beat and raised full-year guidance.
- NKE stock has declined roughly 12-16% in the past month, reflecting ongoing challenges including layoffs and weaker regional sales.
- Columbia Sportswear benefits from international growth offsetting U.S. softness, while Nike faces headwinds in China and broader market share pressures.
- COLM's trailing P/E (price-to-earnings ratio) of 19.93 is lower than NKE's 29.21, suggesting relative value in recent market activity.
- Both operate in apparel and footwear, but COLM shows stronger year-to-date gains at around 13% versus NKE's approximately 30% decline.
- Tickeron's AI tools highlight momentum differences, with potential edge to COLM in current trends.
Introduction
Columbia Sportswear (COLM) and Nike (NKE) represent key players in the apparel and footwear sector, blending outdoor and athletic performance gear. This comparison analyzes their recent market positioning, performance metrics, and growth drivers amid shifting consumer trends and economic pressures. Traders seeking short-term momentum and investors eyeing relative value in consumer discretionary stocks may find insights here, particularly as both navigate inventory dynamics, regional demand variances, and competitive landscapes. With broader sector volatility, understanding their contrasts aids informed decision-making in today's environment.
COLM Overview and Recent Performance
Columbia Sportswear Company designs and markets outdoor apparel, footwear, and accessories under brands like Columbia and SOREL, targeting active lifestyle consumers globally. In recent weeks, COLM shares have climbed around 12% over the past month and 13% year-to-date, buoyed by a Q1 2026 earnings report that beat expectations. Net sales held flat at $779 million, with EPS (earnings per share) of $0.65 surpassing forecasts by over 90%, driven by international strength offsetting U.S. softness. The company raised its full-year EPS guidance to $3.55-$4.00, signaling confidence. Market cap stands at $3.19 billion, with a trailing P/E of 19.93 and ROE (return on equity) of 10.28%. Sentiment has improved on balanced growth prospects and operational efficiency.
NKE Overview and Recent Performance
Nike, Inc. dominates athletic footwear, apparel, and equipment worldwide through its iconic brand and endorsements. Recently, NKE shares have fallen about 12% in the past month and nearly 30% year-to-date, trading near $44.40 with a 52-week range of $42.09-$80.17. Q3 FY2026 results showed EPS of $0.35 beating estimates, but revenue growth stalled amid China weakness and restructuring, including 1,400 job cuts. Market cap is $65.75 billion, trailing P/E 29.21, and ROE 16.02%, with higher debt/equity at 79%. Performance reflects competitive pressures and inventory adjustments, tempering sentiment despite brand strength.
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Head-to-Head Comparison
Both COLM and NKE thrive in consumer discretionary apparel/footwear, but differ in scale and focus: Columbia emphasizes outdoor versatility with a smaller $3.19B market cap, while Nike leads athletic performance at $65.75B. Growth drivers contrast—COLM leverages international expansion (recent Q1 offset U.S. dips), versus NKE's reliance on direct-to-consumer and endorsements amid China slowdowns. Recent momentum favors COLM (+12% monthly) over NKE (-12%). Risk factors include COLM's lower debt (29.87% debt/equity) versus NKE's 79.33%, though Nike offers higher ROE. Market sentiment tilts toward COLM's stability amid sector headwinds.
Tickeron AI Verdict
Tickeron's AI analysis currently leans toward COLM over NKE, based on superior recent trend consistency, earnings surprise, and raised guidance amid positive momentum. NKE's larger scale and catalysts like restructuring provide longer-term potential, but near-term relative positioning favors COLM with higher probability in volatile conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is COLM is a StrongBuy and NKE is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COLM’s FA Score shows that 2 FA rating(s) are green whileNKE’s FA Score has 2 green FA rating(s).
- COLM’s FA Score: 2 green, 3 red.
- NKE’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COLM’s TA Score shows that 5 TA indicator(s) are bullish while NKE’s TA Score has 3 bullish TA indicator(s).
- COLM’s TA Score: 5 bullish, 4 bearish.
- NKE’s TA Score: 3 bullish, 7 bearish.
Price Growth
COLM (@Apparel/Footwear) experienced а -3.11% price change this week, while NKE (@Wholesale Distributors) price change was -4.45% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -1.13%. For the same industry, the average monthly price growth was +4.29%, and the average quarterly price growth was +10.64%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -6.70%. For the same industry, the average monthly price growth was -0.78%, and the average quarterly price growth was +2.20%.
Reported Earning Dates
COLM is expected to report earnings on Aug 05, 2026.
NKE is expected to report earnings on Jun 30, 2026.
Industries' Descriptions
@Apparel/Footwear (-1.13% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
@Wholesale Distributors (-6.70% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| COLM | NKE | COLM / NKE | |
| Capitalization | 3.31B | 64B | 5% |
| EBITDA | 289M | 3.6B | 8% |
| Gain YTD | 18.806 | -31.148 | -60% |
| P/E Ratio | 20.70 | 28.41 | 73% |
| Revenue | 3.4B | 46.5B | 7% |
| Total Cash | 535M | 1.69B | 32% |
| Total Debt | 473M | 11.2B | 4% |
COLM | NKE | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 78 | 21 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 28 Undervalued | 5 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 71 | 55 | |
PRICE GROWTH RATING 1..100 | 43 | 61 | |
P/E GROWTH RATING 1..100 | 28 | 24 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
NKE's Valuation (5) in the Apparel Or Footwear industry is in the same range as COLM (28). This means that NKE’s stock grew similarly to COLM’s over the last 12 months.
NKE's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as COLM (100). This means that NKE’s stock grew similarly to COLM’s over the last 12 months.
NKE's SMR Rating (55) in the Apparel Or Footwear industry is in the same range as COLM (71). This means that NKE’s stock grew similarly to COLM’s over the last 12 months.
COLM's Price Growth Rating (43) in the Apparel Or Footwear industry is in the same range as NKE (61). This means that COLM’s stock grew similarly to NKE’s over the last 12 months.
NKE's P/E Growth Rating (24) in the Apparel Or Footwear industry is in the same range as COLM (28). This means that NKE’s stock grew similarly to COLM’s over the last 12 months.
| COLM | NKE | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 87% | 1 day ago 79% |
| Stochastic ODDS (%) | 1 day ago 69% | 1 day ago 70% |
| Momentum ODDS (%) | 1 day ago 56% | 1 day ago 61% |
| MACD ODDS (%) | 1 day ago 71% | 1 day ago 69% |
| TrendWeek ODDS (%) | 1 day ago 67% | 1 day ago 68% |
| TrendMonth ODDS (%) | 1 day ago 46% | 1 day ago 52% |
| Advances ODDS (%) | 12 days ago 49% | 15 days ago 57% |
| Declines ODDS (%) | 8 days ago 66% | 7 days ago 70% |
| BollingerBands ODDS (%) | 1 day ago 78% | 1 day ago 82% |
| Aroon ODDS (%) | 1 day ago 50% | 1 day ago 62% |
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COLM and
Correlation & Price change
A.I.dvisor indicates that over the last year, COLM has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if COLM jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To COLM | 1D Price Change % | ||
|---|---|---|---|---|
| COLM | 100% | -2.51% | ||
| SHOO - COLM | 63% Loosely correlated | -3.30% | ||
| GIII - COLM | 59% Loosely correlated | -1.50% | ||
| VFC - COLM | 58% Loosely correlated | -1.73% | ||
| NKE - COLM | 56% Loosely correlated | -4.45% | ||
| PVH - COLM | 55% Loosely correlated | +1.17% | ||
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NKE and
Correlation & Price change
A.I.dvisor indicates that over the last year, NKE has been loosely correlated with COLM. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if NKE jumps, then COLM could also see price increases.
| Ticker / NAME | Correlation To NKE | 1D Price Change % | ||
|---|---|---|---|---|
| NKE | 100% | -4.45% | ||
| COLM - NKE | 56% Loosely correlated | -2.51% | ||
| UA - NKE | 53% Loosely correlated | -2.39% | ||
| LEVI - NKE | 52% Loosely correlated | -0.38% | ||
| UAA - NKE | 51% Loosely correlated | -2.48% | ||
| OXM - NKE | 50% Loosely correlated | +4.09% | ||
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