NWL
Price
$5.42
Change
-$0.22 (-3.90%)
Updated
Jul 15 closing price
Capitalization
3.25B
16 days until earnings call
ZD
Price
$30.95
Change
-$1.62 (-4.97%)
Updated
Jul 15, 04:59 PM (EDT)
Capitalization
2.91B
16 days until earnings call
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NWL vs ZD

Header iconNWL vs ZD Comparison
Open Charts NWL vs ZDBanner chart's image
Newell Brands
Price$5.42
Change-$0.22 (-3.90%)
Volume$5.71M
Capitalization3.25B
Ziff Davis
Price$30.95
Change-$1.62 (-4.97%)
Volume$3.73K
Capitalization2.91B
NWL vs ZD Comparison Chart in %
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NWL
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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NWL vs. ZD commentary
Jul 16, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NWL is a StrongBuy and ZD is a Hold.

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COMPARISON
Comparison
Jul 16, 2025
Stock price -- (NWL: $5.42 vs. ZD: $30.96)
Brand notoriety: NWL and ZD are both not notable
NWL represents the Household/Personal Care, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: NWL: 61% vs. ZD: 65%
Market capitalization -- NWL: $3.25B vs. ZD: $2.91B
NWL [@Household/Personal Care] is valued at $3.25B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $381.78B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Household/Personal Care] industry is $25.65B. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.69B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NWL’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • NWL’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, both NWL and ZD are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NWL’s TA Score shows that 3 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • NWL’s TA Score: 3 bullish, 5 bearish.
  • ZD’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, ZD is a better buy in the short-term than NWL.

Price Growth

NWL (@Household/Personal Care) experienced а -5.24% price change this week, while ZD (@Advertising/Marketing Services) price change was -6.61% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -1.57%. For the same industry, the average monthly price growth was -0.82%, and the average quarterly price growth was +5.39%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.57%. For the same industry, the average monthly price growth was +4.22%, and the average quarterly price growth was -6.19%.

Reported Earning Dates

NWL is expected to report earnings on Oct 24, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Household/Personal Care (-1.57% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Advertising/Marketing Services (-1.57% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NWL($3.26B) has a higher market cap than ZD($2.91B). ZD has higher P/E ratio than NWL: ZD (70.17) vs NWL (25.84). ZD YTD gains are higher at: -40.063 vs. NWL (-44.262). ZD has higher annual earnings (EBITDA): 332M vs. NWL (74M). ZD has more cash in the bank: 765M vs. NWL (332M). ZD has less debt than NWL: ZD (1B) vs NWL (5.47B). NWL has higher revenues than ZD: NWL (8.13B) vs ZD (1.36B).
NWLZDNWL / ZD
Capitalization3.26B2.91B112%
EBITDA74M332M22%
Gain YTD-44.262-40.063110%
P/E Ratio25.8470.1737%
Revenue8.13B1.36B596%
Total Cash332M765M43%
Total Debt5.47B1B547%
FUNDAMENTALS RATINGS
NWL vs ZD: Fundamental Ratings
NWL
ZD
OUTLOOK RATING
1..100
65
VALUATION
overvalued / fair valued / undervalued
1..100
50
Fair valued
77
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
10084
PRICE GROWTH RATING
1..100
5864
P/E GROWTH RATING
1..100
10095
SEASONALITY SCORE
1..100
n/a23

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NWL's Valuation (50) in the Industrial Conglomerates industry is in the same range as ZD (77) in the Internet Software Or Services industry. This means that NWL’s stock grew similarly to ZD’s over the last 12 months.

NWL's Profit vs Risk Rating (100) in the Industrial Conglomerates industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that NWL’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (84) in the Internet Software Or Services industry is in the same range as NWL (100) in the Industrial Conglomerates industry. This means that ZD’s stock grew similarly to NWL’s over the last 12 months.

NWL's Price Growth Rating (58) in the Industrial Conglomerates industry is in the same range as ZD (64) in the Internet Software Or Services industry. This means that NWL’s stock grew similarly to ZD’s over the last 12 months.

ZD's P/E Growth Rating (95) in the Internet Software Or Services industry is in the same range as NWL (100) in the Industrial Conglomerates industry. This means that ZD’s stock grew similarly to NWL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
NWLZD
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bearish Trend 1 day ago
68%
Bearish Trend 2 days ago
68%
Momentum
ODDS (%)
Bullish Trend 1 day ago
72%
Bullish Trend 2 days ago
59%
MACD
ODDS (%)
Bearish Trend 1 day ago
68%
Bullish Trend 2 days ago
64%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
70%
Bullish Trend 2 days ago
67%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
71%
Bearish Trend 2 days ago
71%
Advances
ODDS (%)
Bullish Trend 6 days ago
68%
Bullish Trend 6 days ago
66%
Declines
ODDS (%)
Bearish Trend 1 day ago
71%
Bearish Trend 2 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
73%
Bearish Trend 2 days ago
58%
Aroon
ODDS (%)
Bullish Trend 1 day ago
65%
Bearish Trend 2 days ago
68%
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NWL
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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NWL and

Correlation & Price change

A.I.dvisor indicates that over the last year, NWL has been loosely correlated with SPB. These tickers have moved in lockstep 45% of the time. This A.I.-generated data suggests there is some statistical probability that if NWL jumps, then SPB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NWL
1D Price
Change %
NWL100%
-3.90%
SPB - NWL
45%
Loosely correlated
-3.71%
HELE - NWL
44%
Loosely correlated
-7.65%
ELF - NWL
44%
Loosely correlated
+0.79%
COTY - NWL
38%
Loosely correlated
-2.19%
EPC - NWL
36%
Loosely correlated
-4.05%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-0.34%
DLX - ZD
58%
Loosely correlated
-0.12%
STGW - ZD
47%
Loosely correlated
+0.65%
CMPR - ZD
47%
Loosely correlated
-2.70%
CCO - ZD
47%
Loosely correlated
+2.46%
MGNI - ZD
46%
Loosely correlated
+2.37%
More