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PINS vs YELP
Which Stock Would AI Choose? Pinterest (PINS) vs. Yelp (YELP) Stock Comparison
Key Takeaways
- Growth vs. value: PINS is delivering high-teens revenue growth, while YELP is growing in the low single digits but trades at a much lower valuation.
- Recent momentum diverges: YELP has gained roughly 35% year to date, while PINS has declined more than 20% over the same period.
- Different business models: Pinterest monetizes visual discovery through advertising and shopping, whereas Yelp connects users with local businesses through reviews and advertising.
- Scale gap: Pinterest's market capitalization is roughly twelve times larger than Yelp's, reflecting a broader global user base.
- AI is a shared catalyst: Both companies are investing heavily in AI-powered products, from Pinterest's shopping assistant to Yelp's AI-driven search and call tools.
- Risk profiles differ: Yelp faces declining core advertising demand, while Pinterest is managing margin pressure and execution risk amid an organizational retooling.
Introduction
Investors comparing PINS (Pinterest, Inc.) and YELP (Yelp Inc.) are weighing two very different consumer-internet businesses operating in the digital advertising economy. Pinterest is a global visual search and discovery platform generating high-teens revenue growth, while Yelp is a mature local-business review platform focused on profitability and an AI-driven transformation. This stock comparison is most relevant to growth-oriented investors evaluating momentum and scale against value-conscious traders assessing stability, cash returns, and turnaround potential. Understanding each company's relative performance, market positioning, and catalysts helps clarify which profile may align with a given investment strategy in the current environment.
PINS Overview and Recent Performance
Pinterest operates a visual search and discovery platform where users save and shop for ideas spanning home, style, recipes, and more. The company monetizes this engagement through a full-funnel advertising business, increasingly emphasizing performance-based formats and AI-powered personalization. In its most recent reported quarter, Pinterest generated revenue of roughly $1.0 billion, up about 18% year over year, and grew monthly active users (MAUs, a measure of user engagement) to a record 631 million, an 11% increase. Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) also beat expectations, underscoring improving profitability.
Despite solid operational momentum, the stock has underperformed in recent market activity, declining more than 20% year to date and remaining well below its highs of recent years. Sentiment has been shaped by several factors, including margin pressure from increased AI infrastructure spending, a net loss on a GAAP (Generally Accepted Accounting Principles) basis, and an ongoing organizational restructuring. On the positive side, Pinterest has announced a new chief financial officer from Amazon, acquired connected-TV advertising firm tvScientific, and launched new AI shopping and visual search advertising products, all of which signal an effort to broaden monetization beyond its core large-retailer base.
YELP Overview and Recent Performance
Yelp is a community-driven platform connecting consumers with local businesses through reviews, photos, and transactional tools. Its revenue is primarily advertising-based, split between resilient Services categories and weaker Restaurants, Retail & Other (RR&O) categories, supplemented by a fast-growing "other revenue" segment that includes data licensing, food ordering, and AI voice products. In its most recent quarter, Yelp reported net revenue of about $375 million, up roughly 1% year over year, while adjusted EBITDA declined on higher investment spending tied to its AI transformation.
Notably, Yelp has delivered strong relative performance in recent market activity, gaining roughly 35% year to date—an outcome driven less by top-line acceleration and more by value recognition, share repurchases, and optimism around new AI initiatives such as Yelp Assistant, Yelp Host, and the Hatchify acquisition. However, the underlying business shows mixed fundamentals: Services advertising is essentially flat, RR&O advertising is contracting, and paying advertising locations and ad clicks have declined. Management has framed these headwinds as part of a deliberate pivot toward higher-growth AI and data-licensing revenue, but core advertising softness remains a key risk to monitor.
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Head-to-Head Comparison
From a business model perspective, Pinterest is a global discovery engine with a large, still under-monetized international audience and a growing commerce angle, while Yelp is a U.S.-centric local marketplace with a concentrated advertiser base and a maturing core. This translates into contrasting growth drivers: Pinterest's upside centers on expanding ARPU (average revenue per user) internationally and converting its sizable visual-search intent into shopping, whereas Yelp's growth depends on scaling AI and data-licensing revenue to offset declining traditional advertising.
On recent momentum and market sentiment, the two diverge sharply. Yelp's share price has outperformed meaningfully year to date, aided by a low valuation and aggressive buybacks, while Pinterest has lagged despite faster fundamental growth. Risk factors also differ: Pinterest faces execution and margin risk as it rebuilds its go-to-market organization and absorbs AI infrastructure costs, while Yelp confronts structural pressure in its advertising base and rising costs from its AI investments. In terms of sector exposure, both remain leveraged to digital advertising spending, but Pinterest skews toward brand, retail, and commerce, whereas Yelp is tied more directly to the health of small and local businesses.
Tickeron AI Verdict
Based on observable trend consistency, valuation, stability, and relative positioning, Tickeron's AI would likely lean toward YELP in the current environment. Yelp's stronger recent price trend, comparatively low valuation, active share-repurchase program, and emerging AI-driven catalysts present a more favorable balance of momentum and downside cushion. Pinterest's faster revenue growth and larger addressable market are meaningful long-term advantages, but its recent underperformance, margin pressure, and ongoing restructuring introduce greater near-term uncertainty. In probabilistic terms, the AI framework would tend to favor the stock demonstrating steadier trend consistency and clearer capital-return support, while continuing to monitor Pinterest for evidence that its organizational reset translates into sustained earnings momentum.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is PINS is a Hold and YELP is a Hold.
Momentum Indicator for PINS turns negative, indicating new downward trend
PINS saw its Momentum Indicator move below the 0 level on October 26, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 92 similar instances where the indicator turned negative. In 78 of the 92 cases, the stock moved further down in the following days. The odds of a decline are at 85%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for PINS moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 23 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 77%.
The Moving Average Convergence Divergence Histogram (MACD) for PINS turned negative on October 27, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In 35 of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at 78%.
PINS moved below its 50-day moving average on November 05, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for PINS crossed bearishly below the 50-day moving average on November 06, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 14 of 19 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 74%.
The 50-day moving average for PINS moved below the 200-day moving average on October 27, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PINS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 74%.
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
Following a +4.48% 3-day Advance, the price is estimated to grow further. Considering data from situations where PINS advanced for three days, in 227 of 303 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
PINS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 145 of 204 cases where PINS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 71%.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 2 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 72 (best 1 - 100 worst), indicating slightly worse than average price growth. PINS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 80 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 84 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.710) is normal, around the industry mean (0.974). P/E Ratio (54.171) is within average values for comparable stocks, (-39.046). Projected Growth (PEG Ratio) (0.238) is also within normal values, averaging (17.274). Dividend Yield (0.000) settles around the average of (0.979) among similar stocks. P/S Ratio (2.632) is also within normal values, averaging (71.888).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PINS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
Momentum Indicator for YELP turns positive, indicating new upward trend
YELP saw its Momentum Indicator move above the 0 level on November 09, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 94 similar instances where the indicator turned positive. In 64 of the 94 cases, the stock moved higher in the following days. The odds of a move higher are at 68%.
Technical Analysis (Indicators)
Bullish Trend Analysis
YELP moved above its 50-day moving average on November 10, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for YELP crossed bullishly above the 50-day moving average on November 10, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 63%.
Following a +5.06% 3-day Advance, the price is estimated to grow further. Considering data from situations where YELP advanced for three days, in 179 of 293 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
The Aroon Indicator entered an Uptrend today. In 102 of 173 cases where YELP Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 59%.
Bearish Trend Analysis
The 10-day RSI Indicator for YELP moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 29 similar instances where the indicator moved out of overbought territory. In 21 of the 29 cases, the stock moved lower in the following days. This puts the odds of a move lower at 72%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 48 of 66 cases where YELP's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 73%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YELP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 65%.
YELP broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 49 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 57 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.638) is normal, around the industry mean (0.974). P/E Ratio (9.223) is within average values for comparable stocks, (-39.046). Projected Growth (PEG Ratio) (0.670) is also within normal values, averaging (17.274). Dividend Yield (0.000) settles around the average of (0.979) among similar stocks. P/S Ratio (0.854) is also within normal values, averaging (71.888).
The Tickeron Price Growth Rating for this company is 59 (best 1 - 100 worst), indicating steady price growth. YELP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 79 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YELP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
PINS | YELP | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 67 | 17 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 84 Overvalued | 57 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 80 | 49 | |
PRICE GROWTH RATING 1..100 | 72 | 59 | |
P/E GROWTH RATING 1..100 | 2 | 79 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
YELP's Valuation (57) in the Internet Software Or Services industry is in the same range as PINS (84). This means that YELP’s stock grew similarly to PINS’s over the last 12 months.
YELP's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as PINS (100). This means that YELP’s stock grew similarly to PINS’s over the last 12 months.
YELP's SMR Rating (49) in the Internet Software Or Services industry is in the same range as PINS (80). This means that YELP’s stock grew similarly to PINS’s over the last 12 months.
YELP's Price Growth Rating (59) in the Internet Software Or Services industry is in the same range as PINS (72). This means that YELP’s stock grew similarly to PINS’s over the last 12 months.
PINS's P/E Growth Rating (2) in the Internet Software Or Services industry is significantly better than the same rating for YELP (79). This means that PINS’s stock grew significantly faster than YELP’s over the last 12 months.
| PINS | YELP | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 77% | 1 day ago 72% |
| Stochastic ODDS (%) | 1 day ago 77% | 1 day ago 73% |
| Momentum ODDS (%) | 1 day ago 85% | 1 day ago 68% |
| MACD ODDS (%) | 1 day ago 78% | N/A |
| TrendWeek ODDS (%) | 1 day ago 75% | 1 day ago 66% |
| TrendMonth ODDS (%) | 1 day ago 76% | 1 day ago 61% |
| Advances ODDS (%) | 8 days ago 75% | 1 day ago 61% |
| Declines ODDS (%) | 6 days ago 74% | 6 days ago 65% |
| BollingerBands ODDS (%) | 1 day ago 90% | 1 day ago 74% |
| Aroon ODDS (%) | 1 day ago 71% | 1 day ago 59% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
PINS’s FA Score shows that 1 FA rating(s) are green while YELP’s FA Score has 0 green FA rating(s).
- PINS’s FA Score: 1 green, 4 red.
- YELP’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
PINS’s TA Score shows that 4 TA indicator(s) are bullish while YELP’s TA Score has 5 bullish TA indicator(s).
- PINS’s TA Score: 4 bullish, 7 bearish.
- YELP’s TA Score: 5 bullish, 4 bearish.
Price Growth
PINS (@Internet Software/Services) experienced а -9.38% price change this week, while YELP (@Internet Software/Services) price change was -6.71% for the same time period.
The average weekly price growth across all stocks in the @Internet Software/Services industry was -4.25%. For the same industry, the average monthly price growth was -3.07%, and the average quarterly price growth was -10.97%.
Reported Earning Dates
PINS is expected to report earnings on Feb 11, 2027.
YELP is expected to report earnings on Feb 18, 2027.
Industries' Descriptions
@Internet Software/Services (-4.25% weekly)Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.
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PINS and
Correlation & Price change
A.I.dvisor indicates that over the last year, PINS has been loosely correlated with SNAP. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if PINS jumps, then SNAP could also see price increases.
| Ticker / NAME | Correlation To PINS | 1D Price Change % | ||
|---|---|---|---|---|
| PINS | 100% | +1.48% | ||
| SNAP - PINS | 47% Loosely correlated | +6.80% | ||
| RDDT - PINS | 43% Loosely correlated | +7.08% | ||
| THRY - PINS | 41% Loosely correlated | -2.35% | ||
| ANGI - PINS | 41% Loosely correlated | +1.36% | ||
| DASH - PINS | 41% Loosely correlated | +0.01% | ||
More | ||||
YELP and
Correlation & Price change
A.I.dvisor indicates that over the last year, YELP has been loosely correlated with CARG. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if YELP jumps, then CARG could also see price increases.
| Ticker / NAME | Correlation To YELP | 1D Price Change % | ||
|---|---|---|---|---|
| YELP | 100% | +2.08% | ||
| CARG - YELP | 57% Loosely correlated | +0.64% | ||
| MAX - YELP | 49% Loosely correlated | +4.18% | ||
| PINS - YELP | 47% Loosely correlated | +1.48% | ||
| NRDS - YELP | 45% Loosely correlated | +3.77% | ||
| MTCH - YELP | 43% Loosely correlated | +4.23% | ||
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