XP
Price
$16.36
Change
-$0.07 (-0.43%)
Updated
Aug 1 closing price
Capitalization
14.07B
15 days until earnings call
ZD
Price
$29.49
Change
-$1.63 (-5.24%)
Updated
Aug 1 closing price
Capitalization
2.91B
3 days until earnings call
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XP vs ZD

Header iconXP vs ZD Comparison
Open Charts XP vs ZDBanner chart's image
XP
Price$16.36
Change-$0.07 (-0.43%)
Volume$5.95M
Capitalization14.07B
Ziff Davis
Price$29.49
Change-$1.63 (-5.24%)
Volume$700.9K
Capitalization2.91B
XP vs ZD Comparison Chart in %
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XP
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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XP vs. ZD commentary
Aug 04, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is XP is a Hold and ZD is a StrongBuy.

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COMPARISON
Comparison
Aug 04, 2025
Stock price -- (XP: $16.35 vs. ZD: $29.49)
Brand notoriety: XP and ZD are both not notable
XP represents the Investment Banks/Brokers, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: XP: 110% vs. ZD: 128%
Market capitalization -- XP: $14.07B vs. ZD: $2.91B
XP [@Investment Banks/Brokers] is valued at $14.07B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Investment Banks/Brokers] industry ranges from $928.5B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Investment Banks/Brokers] industry is $12.19B. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.74B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

XP’s FA Score shows that 1 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • XP’s FA Score: 1 green, 4 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, XP is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

XP’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 2 bullish TA indicator(s).

  • XP’s TA Score: 4 bullish, 5 bearish.
  • ZD’s TA Score: 2 bullish, 7 bearish.
According to our system of comparison, XP is a better buy in the short-term than ZD.

Price Growth

XP (@Investment Banks/Brokers) experienced а -1.24% price change this week, while ZD (@Advertising/Marketing Services) price change was -10.04% for the same time period.

The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -1.44%. For the same industry, the average monthly price growth was -2.10%, and the average quarterly price growth was +7.10%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -3.86%. For the same industry, the average monthly price growth was +1.44%, and the average quarterly price growth was +0.27%.

Reported Earning Dates

XP is expected to report earnings on Nov 17, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Investment Banks/Brokers (-1.44% weekly)

These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.

@Advertising/Marketing Services (-3.86% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
XP($14.1B) has a higher market cap than ZD($2.91B). ZD has higher P/E ratio than XP: ZD (70.17) vs XP (17.66). XP YTD gains are higher at: 38.017 vs. ZD (-45.731). XP has higher annual earnings (EBITDA): 4.5B vs. ZD (332M). XP has more cash in the bank: 45.9B vs. ZD (765M). ZD has less debt than XP: ZD (1B) vs XP (40.8B). XP has higher revenues than ZD: XP (6.22B) vs ZD (1.36B).
XPZDXP / ZD
Capitalization14.1B2.91B485%
EBITDA4.5B332M1,354%
Gain YTD38.017-45.731-83%
P/E Ratio17.6670.1725%
Revenue6.22B1.36B456%
Total Cash45.9B765M6,000%
Total Debt40.8B1B4,076%
FUNDAMENTALS RATINGS
ZD: Fundamental Ratings
ZD
OUTLOOK RATING
1..100
67
VALUATION
overvalued / fair valued / undervalued
1..100
76
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
83
PRICE GROWTH RATING
1..100
86
P/E GROWTH RATING
1..100
94
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
XPZD
RSI
ODDS (%)
Bullish Trend 3 days ago
79%
N/A
Stochastic
ODDS (%)
Bullish Trend 3 days ago
80%
Bullish Trend 3 days ago
65%
Momentum
ODDS (%)
Bearish Trend 3 days ago
89%
Bearish Trend 3 days ago
71%
MACD
ODDS (%)
N/A
Bearish Trend 3 days ago
73%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
81%
Bearish Trend 3 days ago
70%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
83%
Bearish Trend 3 days ago
71%
Advances
ODDS (%)
Bullish Trend 5 days ago
72%
Bullish Trend 12 days ago
66%
Declines
ODDS (%)
Bearish Trend 7 days ago
79%
Bearish Trend 5 days ago
70%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
80%
Bearish Trend 3 days ago
54%
Aroon
ODDS (%)
Bearish Trend 3 days ago
83%
Bearish Trend 3 days ago
72%
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XP
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-5.24%
DLX - ZD
58%
Loosely correlated
-3.17%
STGW - ZD
50%
Loosely correlated
-2.62%
CCO - ZD
49%
Loosely correlated
-3.77%
CMPR - ZD
46%
Loosely correlated
-3.83%
QNST - ZD
46%
Loosely correlated
-0.98%
More