Wix.com (WIX) Earnings Date & Reports

Key Takeaways

• Wix reported third-quarter 2026 revenue of $570.17 million, up 12.9% year over year, while non-GAAP (adjusted) earnings per share came in at $1.42, beating analyst expectations.
• Total bookings reached $573 million, up 11% year over year, but GAAP net loss widened to $13.7 million on higher stock-based compensation and Base44 earnout costs.
• Base44, Wix's AI coding platform, is now approaching $250 million in ARR (annual recurring revenue), with non-GAAP gross margin improving to 58%.
• Management reaffirmed full-year 2026 revenue growth guidance of low-to-mid-teens and issued fourth-quarter guidance of low-double-digit growth.
• Wix announced that Co-Founder and President Nir Zohar has been named Co-CEO, splitting responsibilities with Co-Founder and CEO Avishai Abrahami.
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Earnings Context and Why It Matters

Wix.com Ltd. (WIX) is a cloud-based platform that lets users build websites, manage e-commerce, and run business operations, with a growing focus on AI-driven tools. This report carries added weight because it measures the early traction of Base44, Wix's artificial-intelligence coding business acquired roughly a year ago, which the company has positioned as its biggest growth bet. Investors are watching whether aggressive marketing investments can translate into durable revenue without eroding margins, and whether AI-related costs remain under control. The quarter also marked the one-year anniversary of Base44's first user cohort, offering a first meaningful read on retention and renewal behavior that will shape the company's long-term growth narrative.

Reported Results

Wix reported third-quarter 2026 revenue of $570.17 million, a 12.9% increase from $505.19 million in the year-ago period. Total bookings rose 11% year over year to $573 million. Non-GAAP (adjusted) earnings per share reached $1.42, exceeding consensus estimates, though it declined from $1.68 in the prior-year quarter as the company ramped up investment.

On a GAAP basis (Generally Accepted Accounting Principles), the company posted a net loss of $13.7 million, or $0.32 per share, compared with a net loss of $0.589 million, or $0.01 per share, a year earlier. The wider loss was driven primarily by stock-based compensation and Base44 earnout payments, both of which are excluded from adjusted results.

Non-GAAP gross margin held steady at 69%, consistent with the prior year and up two percentage points sequentially, helped by efficiencies from the company's proprietary Base 1 AI model. Base44's non-GAAP gross margin improved sharply to 58%, up from near zero earlier in the year. Wix ended the quarter with approximately $1.05 billion in cash and equivalents and $1.63 billion in short- and long-term debt.

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Market Reaction and Investor Sentiment

Shares of Wix edged higher in the immediate aftermath of the report, with early trading pointing to a modest gain as investors weighed stronger-than-expected adjusted earnings against a wider GAAP loss and a slight downward revision to full-year free cash flow margin expectations. The market's focus centered on Base44's momentum, which exceeded internal expectations on both top-of-funnel demand and cohort retention, and on the appointment of Nir Zohar as Co-CEO. At the same time, management's decision to trim its full-year free cash flow margin target to approximately 16%, from a prior high-teens range, reflected the cost of capturing share in the fast-growing AI coding market and tempered some of the enthusiasm.

Forward Outlook and Key Factors to Monitor

For the fourth quarter of 2026, Wix expects revenue to grow at a low-double-digit percentage year over year, while full-year 2026 revenue is still projected to grow low-to-mid-teens. Bookings are expected to keep lagging revenue growth, a trend worth monitoring as it can signal the timing of revenue recognition.

A key area to watch is Base44's profitability trajectory. Management expects Base44's non-GAAP gross margin to exit the year above 60% and to approach that of the core Wix business next year, driven by falling AI inference costs from the Base 1 model. Investors should also track retention rates across newer Base44 user cohorts and the mix shift toward annual subscriptions.

On costs, Wix anticipates a roughly $10 million working capital headwind in the fourth quarter tied to prepayments for GPUs (graphics processing units) used to run its AI models. Rising sales and marketing spend, including the build-out of an enterprise sales team, could pressure near-term margins even as it supports long-term growth. Finally, the newly formalized co-CEO structure and continued product launches, such as Wix Studio Two, will be closely watched as indicators of execution.

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