AS stock forecast, quote, news & analysis
Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6... Show more
Amer Sports (AS) Stock Analysis: Arc'teryx and Salomon Momentum Meets a Pre-Earnings Pullback
Key Takeaways
- 30-day move: Amer Sports shares closed at $32.87 on August 14, 2026, down approximately 9.8% from $36.44 on July 17, 2026, keeping the decline just below the double-digit threshold.
- Quarterly trend: The stock has been essentially flat over the past three months, edging up about 0.1% from $32.84 on May 15, 2026.
- Fundamental momentum: First-quarter fiscal 2026 revenue rose 32% year over year to $1.95 billion, while adjusted EPS of $0.38 beat the $0.31 consensus estimate.
- Guidance raised: Management lifted full-year revenue growth guidance to 20%–22% and adjusted EPS guidance to $1.18–$1.23.
- Next catalyst: Second-quarter results are scheduled for August 18, 2026, with consensus estimates near $0.10 in adjusted EPS and $1.54 billion in revenue.
Current Market Snapshot
Amer Sports closed at $32.87 on August 14, 2026, down 0.75% for the session. The stock is trading below its 50-day moving average near $35.03 and its 200-day moving average near $35.46, reflecting the pullback in athletic and outdoor names during early August. The 52-week range is $28.92 to $42.76, and the recent close leaves shares roughly 23% below the 52-week high reached in February 2026. With a market capitalization near $19 billion and a five-year monthly beta of about 2.05, AS continues to carry elevated volatility relative to the broader market.
Amer Sports (AS) Business Overview and Competitive Position
Amer Sports, Inc. is a Helsinki-based global group of premium sports and outdoor brands, founded in 1950 and listed on the New York Stock Exchange since February 2024. Its portfolio includes Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, among others. The company operates through three segments: Technical Apparel, anchored by Arc'teryx; Outdoor Performance, led by Salomon; and Ball & Racquet Sports, centered on Wilson. Direct-to-consumer channels represented about 50% of first-quarter revenue, supported by owned retail stores, partner stores, and e-commerce. Amer Sports generated $6.6 billion in revenue in 2025 and competes on brand authenticity, technical innovation, premium positioning, and rapid expansion in Greater China and Asia Pacific.
Recent Developments Driving AS
The most significant fundamental event in the current reporting cycle was the company's first-quarter report on May 19, 2026. Revenue increased 32.1% year over year to $1.95 billion, above the $1.84 billion consensus, and adjusted diluted EPS of $0.38 beat expectations by $0.07. Technical Apparel grew 33%, Outdoor Performance grew 42%, and Ball & Racquet Sports grew 13%, with direct-to-consumer sales up 45%. Management raised full-year guidance across revenue, operating margin, and EPS.
Analyst activity has remained broadly constructive. JPMorgan lifted its price target to $64 from $59 on August 4, while Baird has an Outperform rating and a $51 target, and Truist maintains a Buy rating with a $50 target. The broader sell-side consensus is a Buy, with an average target near $49.90.
Despite that backdrop, shares gave up their mid-July gains. The stock fell 6.4% on August 11 as athletic and outdoor footwear names came under pressure after On Holding (ONON) reported second-quarter revenue below expectations and reduced its full-year constant-currency sales outlook. Tariff uncertainty, consumer discretionary concerns, and reported insider selling of roughly $29 million over three months also contributed to the cautious tone ahead of earnings.
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2026 Outlook and What Investors Should Watch
The clearest near-term event is the second-quarter report scheduled before the market opens on August 18, 2026. Amer Sports previously guided to second-quarter revenue growth of 22%–24%, adjusted gross margin near 59.5%, and adjusted EPS of $0.08–$0.10. Investors will likely focus on Arc'teryx and Salomon momentum, direct-to-consumer growth, Greater China and Asia Pacific demand, and whether margin execution matches the company's upgraded framework.
For the full year, management's targets include revenue growth of 20%–22%, adjusted operating margin of 13.4%–13.7%, and adjusted EPS of $1.18–$1.23. Additional items to monitor include Salomon's investor day in September, store-opening plans for Arc'teryx and Salomon in Greater China, footwear channel health across the athletic and outdoor sector, foreign-exchange effects, tariff policy, and any further insider activity. These factors, alongside broader consumer discretionary spending trends, are likely to shape the investment narrative through the remainder of 2026.
Disclaimer
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AS's RSI Oscillator stays in oversold zone for 2 days
It is expected that a price bounce should occur soon.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 16 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AS advanced for three days, in of 158 cases, the price rose further within the following month. The odds of a continued upward trend are .
AS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on August 11, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on AS as a result. In of 48 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for AS turned negative on August 11, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 21 similar instances when the indicator turned negative. In of the 21 cases the stock turned lower in the days that followed. This puts the odds of success at .
AS moved below its 50-day moving average on August 11, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for AS crossed bearishly below the 50-day moving average on August 17, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 10 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for AS entered a downward trend on September 03, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.416) is normal, around the industry mean (3.489). P/E Ratio (29.698) is within average values for comparable stocks, (50.699). AS's Projected Growth (PEG Ratio) (0.462) is slightly lower than the industry average of (1.221). Dividend Yield (0.023) settles around the average of (0.025) among similar stocks. P/S Ratio (2.198) is also within normal values, averaging (6.373).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. AS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
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