Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6... Show more
Amer Sports, Inc. (NYSE: AS) is a Helsinki, Finland-based global sporting goods group that designs, manufactures, and markets a portfolio of premium outdoor and sports brands, including Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, Armada, Louisville Slugger, DeMarini, EvoShield, and ENVE. The company operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. Amer Sports generates trailing twelve-month revenue of roughly $7.44 billion and has a market capitalization near $17.6 billion. The company is majority-owned by Anta Sports, went public on the New York Stock Exchange in February 2024, and has since built a reputation as a fast-growing premium-brand operator with particular strength in the Arc'teryx technical apparel franchise and a rapidly expanding Greater China business.
Over the last 30 days, AS shares advanced approximately 10.5%, moving from a closing level near $27.45 on September 21 to about $30.33 in recent trading. The move marked a sharp recovery from the stock's 52-week low of $26.10, which was reached in mid-September.
The longer-term picture is more mixed. Over the last quarter, the stock is still down roughly 12%, falling from about $34.50 in mid-July to its September low before partially recovering. This pattern highlights a notable shift in momentum: after several months of sustained selling pressure, the stock has stabilized and begun to climb, though it remains well below its 52-week high of $42.76. With a five-year monthly beta near 2.0, Amer Sports shares tend to move more sharply than the broader market in both directions.
The recent rebound was driven primarily by renewed analyst support and a recovery from oversold conditions. In late September, Citigroup reiterated a Buy rating with a $50 price target and named Amer Sports a top pick following the company's investor day, citing a five-year annual revenue growth target in the low-double-digit to mid-teens range. In mid-October, Jefferies initiated coverage with a Buy rating and a $42 price target, describing a portfolio of premium brands with long, visible growth runways.
These endorsements helped reset sentiment after a period of heavy selling. The stock had entered October trading in a narrow range before breaking higher in the middle of the month, with daily closes climbing from roughly $27.45 on October 8 to above $30 by October 16. The move reflects a combination of short-term technical recovery, improving sentiment toward consumer discretionary names, and confidence in the company's growth roadmap outlined at its investor day.
Over the trailing three months, Amer Sports shares declined about 12% before their recent rebound. The selloff, which ran from early August through mid-September, coincided with broader pressure on consumer discretionary equities amid concerns about tariff exposure, softer consumer spending, and demand trends in key markets such as China. As a highly discretionary, premium-priced brand operator with meaningful China sourcing and exposure, Amer Sports was particularly sensitive to these macro concerns.
The stock found a bottom near $26.10 in mid-September and has since recovered more than 15% from that trough. The turnaround reflects a stabilization in sentiment as investors weighed the company's strong revenue growth, expanding profitability, and long-term brand momentum against near-term macroeconomic uncertainty. Despite the quarterly decline, full-year 2025 results showed revenue growth of about 26.7% and a sharp expansion in net income, underscoring the company's underlying operating momentum.
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The most immediate catalyst for Amer Sports is its third-quarter 2026 earnings report, scheduled for November 17, 2026. Investors will focus on revenue growth across segments, margin expansion, and commentary on demand in Greater China and North America. Tariff policy and its effect on sourcing costs and pricing remain key variables, as does the trajectory of consumer discretionary spending. Competitive dynamics in premium technical apparel and the continued expansion of direct-to-consumer channels will also be closely watched. Consensus analyst sentiment remains positive, with a "Strong Buy" average rating and a 12-month price target near $47.24, though the stock's elevated beta means sentiment and macro conditions can produce outsized price swings.
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AS's Aroon Indicator triggered a bullish signal on November 04, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 123 similar instances where the Aroon Indicator showed a similar pattern. In 98 of the 123 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 80%.
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on AS as a result. In 41 of 52 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 79%.
The Moving Average Convergence Divergence (MACD) for AS just turned positive on October 29, 2026. Looking at past instances where AS's MACD turned positive, the stock continued to rise in 17 of 24 cases over the following month. The odds of a continued upward trend are 71%.
AS moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AS crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 5 of 11 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 45%.
Following a +4.89% 3-day Advance, the price is estimated to grow further. Considering data from situations where AS advanced for three days, in 128 of 167 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 71%.
AS broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Price Growth Rating for this company is 57 (best 1 - 100 worst), indicating fairly steady price growth. AS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 68 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.716) is normal, around the industry mean (1.792). P/E Ratio (33.385) is within average values for comparable stocks, (1.385). Projected Growth (PEG Ratio) (0.451) is also within normal values, averaging (1.411). Dividend Yield (0.023) settles around the average of (0.032) among similar stocks. P/S Ratio (2.092) is also within normal values, averaging (4.604).
The Tickeron SMR rating for this company is 75 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 93 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Industry RecreationalProducts