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BFH
Stock ticker: NYSE
AS OF
Oct 17 closing price
Price
$59.03
Change
+$1.42 (+2.46%)
Capitalization
2.75B

BFH stock forecast, quote, news & analysis

Formed by a combination of JCPenney’s credit card processing unit and The Limited’s credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services... Show more

BFH
Daily Signalchanged days ago
Gain/Loss if bought
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A.I.Advisor
published price charts
These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. BFH showed earnings on July 24, 2025. You can read more about the earnings report here.
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A.I.Advisor
a Summary for BFH with price predictions
Oct 17, 2025

Momentum Indicator for BFH turns positive, indicating new upward trend

BFH saw its Momentum Indicator move above the 0 level on October 14, 2025. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 80 similar instances where the indicator turned positive. In of the 80 cases, the stock moved higher in the following days. The odds of a move higher are at .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where BFH's RSI Oscillator exited the oversold zone, of 30 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for BFH just turned positive on October 14, 2025. Looking at past instances where BFH's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BFH advanced for three days, in of 299 cases, the price rose further within the following month. The odds of a continued upward trend are .

BFH may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

BFH moved below its 50-day moving average on September 23, 2025 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for BFH crossed bearishly below the 50-day moving average on September 26, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BFH declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for BFH entered a downward trend on October 17, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. BFH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.870) is normal, around the industry mean (13.064). P/E Ratio (9.921) is within average values for comparable stocks, (43.583). Projected Growth (PEG Ratio) (1.534) is also within normal values, averaging (1.386). Dividend Yield (0.014) settles around the average of (0.039) among similar stocks. P/S Ratio (0.770) is also within normal values, averaging (130.504).

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BFH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock better than average.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

A.I.Advisor
published Dividends

BFH paid dividends on September 12, 2025

Bread Financial Holdings BFH Stock Dividends
А dividend of $0.21 per share was paid with a record date of September 12, 2025, and an ex-dividend date of August 08, 2025. Read more...
A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are VISA (NYSE:V), Mastercard (NYSE:MA), American Express Company (NYSE:AXP), Capital One Financial (NYSE:COF), PayPal Holdings (NASDAQ:PYPL), Synchrony Financial (NYSE:SYF), SLM Corp (NASDAQ:SLM), Bread Financial Holdings (NYSE:BFH), LexinFintech Holdings Ltd (NASDAQ:LX), Qudian (NYSE:QD).

Industry description

A savings bank primary function is to take deposits and paying interest on those deposits. Originating in Europe during the 18th century, these banks were generally introduced to incentivize people of all stripes to save money and park them with banks. By the 1990s, the internet ushered in online savings banks that allowed savers to deposit/transact with banks digitally, without requiring to visit a branch office. Savings banks have potentially encouraged lower-income population to save and have access to a financial institution to earn interest on their money. New York Community Bancorp, Inc, Webster Financial Corporation, Washington Federal, Inc. are examples of savings banks.

Market Cap

The average market capitalization across the Savings Banks Industry is 21.75B. The market cap for tickers in the group ranges from 4.33M to 663.59B. V holds the highest valuation in this group at 663.59B. The lowest valued company is DXF at 4.33M.

High and low price notable news

The average weekly price growth across all stocks in the Savings Banks Industry was 1%. For the same Industry, the average monthly price growth was -3%, and the average quarterly price growth was 45%. PRPS experienced the highest price growth at 47%, while FAVO experienced the biggest fall at -26%.

Volume

The average weekly volume growth across all stocks in the Savings Banks Industry was -36%. For the same stocks of the Industry, the average monthly volume growth was -22% and the average quarterly volume growth was 7%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 53
P/E Growth Rating: 56
Price Growth Rating: 55
SMR Rating: 56
Profit Risk Rating: 71
Seasonality Score: 19 (-100 ... +100)
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BFH
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
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A.I. Advisor
published General Information

General Information

a provider of transaction, credit and marketing, and market research services

Industry SavingsBanks

Profile
Fundamentals
Details
Industry
Data Processing Services
Address
3095 Loyalty Circle
Phone
+1 614 729-4000
Employees
7000
Web
https://www.breadfinancial.com