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Sergey Savastiouk's Avatar
published in Blogs
May 03, 2023

Booking Holdings (BKNG) Earnings Forecast: MACD Indicator Suggests a Bullish Trend Ahead of Thursday's Report

Booking Holdings (NASDAQ: BKNG), the parent company of well-known online travel brands such as Booking.com, Priceline, and Kayak, is scheduled to report its earnings on Thursday, May 4. Investors are keenly watching the stock's performance as the company's Moving Average Convergence Divergence (MACD) histogram crossed above the signal line on May 2, 2023, indicating a potential bullish trend.

The MACD is a widely followed technical indicator used by traders to identify changes in a stock's momentum. When the MACD line crosses above the signal line, it usually signals a buying opportunity, as it suggests that the stock's momentum is shifting towards an upward trend.

A historical analysis of BKNG's performance following a positive MACD crossover reveals that in 34 of 49 instances, the stock continued to rise in the following month. This translates to a 69% chance of a continued upward trend for the shares of the online travel giant.

Given the current global economic recovery and the resurgence of the travel industry following the COVID-19 pandemic, investors have been optimistic about the potential for strong earnings from Booking Holdings. The company has benefited from the easing of travel restrictions and increasing vaccination rates, which have resulted in growing demand for travel bookings.

As we approach the release of Booking Holdings' earnings report, market participants will be watching closely for any updates on the company's performance and future outlook. The positive MACD crossover offers a promising signal, and if history serves as a reliable guide, investors may be in for a period of continued growth for BKNG shares.

However, it's important to note that while the MACD is a helpful tool in predicting stock trends, it should not be the sole basis for any investment decision. Investors should consider various factors, including the company's fundamentals, industry trends, and the overall market environment before making any decisions.

The recent positive MACD crossover for BKNG shares hints at a potentially bullish trend ahead of the company's earnings announcement on Thursday, May 4. Investors will be closely watching the results to gauge the company's performance and determine whether the positive momentum will continue in the weeks to come.

Related Ticker: BKNG

BKNG in downward trend: price may decline as a result of having broken its higher Bollinger Band on June 27, 2025

BKNG broke above its upper Bollinger Band on June 27, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options. The A.I.dvisor looked at 47 similar instances where the stock broke above the upper band. In of the 47 cases the stock fell afterwards. This puts the odds of success at .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for BKNG moved out of overbought territory on July 08, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 50 similar instances where the indicator moved out of overbought territory. In of the 50 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Momentum Indicator moved below the 0 level on July 15, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on BKNG as a result. In of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for BKNG turned negative on July 15, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 55 similar instances when the indicator turned negative. In of the 55 cases the stock turned lower in the days that followed. This puts the odds of success at .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BKNG declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

Bullish Trend Analysis

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BKNG advanced for three days, in of 359 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 78, placing this stock better than average.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. BKNG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: BKNG's P/B Ratio (98.039) is very high in comparison to the industry average of (12.575). P/E Ratio (30.391) is within average values for comparable stocks, (57.817). Projected Growth (PEG Ratio) (1.018) is also within normal values, averaging (1.802). Dividend Yield (0.002) settles around the average of (0.052) among similar stocks. P/S Ratio (6.101) is also within normal values, averaging (23.769).

Notable companies

The most notable companies in this group are Booking Holdings (NASDAQ:BKNG), Royal Caribbean Group (NYSE:RCL), Trip.com Group Limited (NASDAQ:TCOM), Carnival Corp (NYSE:CCL), Expedia Group (NASDAQ:EXPE), WW International Inc (NASDAQ:WW).

Industry description

Other consumer services include companies that provide consumer services, and are not classified elsewhere. Travel fare aggregators, hotel bookings, consumer-to-consumer or business-to-business sales platforms are some examples of services that can be clubbed into this category. Many of such services have expanded online. Booking Holdings Inc, The Priceline Group Inc, and eBay Inc. are some major operators in this segment.

Market Cap

The average market capitalization across the Other Consumer Services Industry is 10.24B. The market cap for tickers in the group ranges from 158.6K to 121.92B. BKNG holds the highest valuation in this group at 121.92B. The lowest valued company is PRXIQ at 158.6K.

High and low price notable news

The average weekly price growth across all stocks in the Other Consumer Services Industry was -1%. For the same Industry, the average monthly price growth was 5%, and the average quarterly price growth was 54%. TRPCF experienced the highest price growth at 10%, while IVP experienced the biggest fall at -33%.

Volume

The average weekly volume growth across all stocks in the Other Consumer Services Industry was -26%. For the same stocks of the Industry, the average monthly volume growth was -22% and the average quarterly volume growth was -3%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 56
P/E Growth Rating: 64
Price Growth Rating: 55
SMR Rating: 58
Profit Risk Rating: 78
Seasonality Score: 3 (-100 ... +100)
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General Information

a provider of online travel and related services

Industry OtherConsumerServices

Profile
Fundamentals
Details
Industry
Other Consumer Services
Address
800 Connecticut Avenue
Phone
+1 203 299-8000
Employees
23600
Web
https://www.bookingholdings.com