BYRN stock forecast, quote, news & analysis
Byrna Technologies Inc is a designer, manufacturer, retailer, and distributor of technological solutions for security situations that do not require the use of lethal force... Show more
Byrna Technologies (BYRN) Stock Analysis: Retail Expansion Fuels Momentum
Key Takeaways
- Byrna Technologies reported preliminary fiscal Q4 2025 revenue of $35.1 million, up 26% year-over-year, driving full-year growth to $118 million, a 38% increase.
- Expanding retail presence, including over 1,000 chain store locations and partnerships like Sportsman's Warehouse, boosted wholesale revenue to 41% of sales.
- AI-driven marketing campaigns lifted web traffic significantly, with September sessions averaging 58,000 daily, enhancing e-commerce performance.
- Analysts maintain a Strong Buy rating with an average price target of $39.70, implying substantial upside from current levels around $12-13.
- Strong cash position over $15 million at fiscal year-end, with $1 million in share repurchases, supports ongoing growth initiatives.
- Upcoming Q4/full-year earnings on February 5, 2026, expected to provide further clarity on profitability and 2026 guidance.
Current Market Snapshot
Byrna Technologies (BYRN) stock has navigated volatility in recent weeks amid broader market pressures in the aerospace and defense sector, trading near the lower end of its 52-week range. The share price reflects a pullback from earlier highs driven by robust revenue growth, yet fundamentals remain solid with expanding retail distribution and marketing efficiencies fueling demand for less-lethal security products. Investor sentiment balances enthusiasm for record fiscal 2025 performance against anticipation for full-year results and profitability metrics. Trading volume has been elevated, signaling active interest as the company positions for sustained expansion in consumer and professional markets.
Recent Developments Driving BYRN Price Action
Byrna Technologies has delivered impressive growth in recent months, propelled by strategic retail expansion, innovative marketing, and product launches that have reshaped its revenue mix and investor perception. The most significant catalyst emerged on December 8, 2025, with preliminary fiscal fourth quarter revenues announced at $35.1 million, surpassing analyst expectations of $34.92 million and marking a 26% increase from Q4 2024. This capped a record fiscal 2025 full-year revenue of $118 million, up 38% year-over-year, primarily driven by dealer and chain store channels which surged 68% in the quarter. These figures underscored the success of the Byrna Compact Launcher (CL) rollout and broadened physical retail footprint, now spanning over 1,000 locations including experiential stores and pilots with Sportsman's Warehouse targeting 140 outlets by end-2026.
Prior momentum built from Q3 2025 results released October 9, 2025, showing $28.2 million in revenue, a 35% rise, fueled by AI-optimized advertising that boosted Byrna.com sessions from 33,000 to over 50,000 daily in August, reaching 58,000 in September. Online conversion rates climbed 57% to 0.9% late in the quarter, while gross margins held firm amid scaling production. Board enhancements in September, adding former Nike marketer Adam Roth and public safety expert TJ Kennedy, signaled strengthened leadership for commercialization.
These developments linked directly to price action: Q3 earnings sparked initial gains, reinforced by preliminary Q4 beat which lifted shares temporarily before sector-wide pressures and profit-taking pulled BYRN back over 20% in recent sessions. Analyst reaffirmations, including B. Riley's Buy rating with a $46 target on July 11, 2025 (prior but contextually relevant), and consensus at $39.70, provided support amid volatility. Cash reserves exceeded $15 million at November 30, 2025, up from Q3, with over $1 million in repurchases reflecting confidence.
A notable headwind surfaced January 30, 2026, with COO John Brasseur's departure announcement, contributing to share weakness alongside cash burn concerns in a high-interest environment. Nonetheless, no long-term debt and inventory investments for growth mitigated impacts. Macro factors like rising personal safety demand amid urban trends bolstered sentiment, while holiday timing—Black Friday in Q4 2025 and Cyber Monday into Q1 2026—amplified sales. Full Q4 results due February 5, 2026, loom as a pivotal event, with adjusted EPS eyed at $0.11. Overall, these events transitioned BYRN from growth validation to profitability focus, tempering enthusiasm with execution risks.
2026 Outlook and Key Factors to Monitor
As Byrna Technologies enters fiscal 2026, investors should track the evolution of its retail ecosystem, projected to exceed 1,000 chain locations with Sportsman's Warehouse expanding to 140 stores, alongside experiential Byrna shops demonstrating high conversion rates of 50-68%. Recurring revenue streams, initiated with ByrnaCare protection plans, could stabilize cash flows amid seasonal consumer demand. Product pipeline developments, including a value-oriented 61-caliber launcher and portable devices targeting budget buyers, aim to widen market penetration without diluting margins, which management eyes at 63-65%.
Marketing efficiencies from AI campaigns and partnerships with MLB/NFL platforms will be crucial for sustaining web traffic growth into triple-digit session averages. Supply chain shifts, like domestic ammunition production and LATAM manufacturing ramps to 3,000 launchers monthly, promise margin expansion but hinge on execution amid inflation and logistics costs. Competitive positioning in less-lethal defense faces peers like Axon, while regulatory landscapes for civilian carry in emerging markets like Mexico offer tailwinds.
Risks include subdued consumer spending in lower-middle income segments, leadership transitions post-COO exit, and cash utilization for inventory/production scaling. Balanced against $15 million liquidity and debt-free status, opportunities in institutional adoption—churches, schools, security firms—and connected safety platforms could drive multi-year compounding. Consensus sales growth of 17.2% for fiscal 2026 underscores measured expansion.
BYRN in upward trend: 10-day moving average moved above 50-day moving average on June 12, 2026
The 10-day moving average for BYRN crossed bullishly above the 50-day moving average on June 12, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 10 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BYRN advanced for three days, in of 280 cases, the price rose further within the following month. The odds of a continued upward trend are .
BYRN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The 10-day RSI Indicator for BYRN moved out of overbought territory on May 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on June 15, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on BYRN as a result. In of 76 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for BYRN turned negative on June 18, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at .
BYRN moved below its 50-day moving average on June 22, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BYRN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for BYRN entered a downward trend on May 22, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.911) is normal, around the industry mean (10.847). P/E Ratio (15.556) is within average values for comparable stocks, (92.782). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (4.079). Dividend Yield (0.000) settles around the average of (0.019) among similar stocks. P/S Ratio (1.115) is also within normal values, averaging (36.929).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. BYRN’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BYRN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock worse than average.
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Industry AerospaceDefense