The investment seeks investment results, before fees and expenses, that track the performance of the ProShares Long Online/Short Stores Index (the "index")... Show more
The ProShares Long Online/Short Stores ETF (CLIX) has navigated choppy waters in recent trading sessions, experiencing a notable pullback amid shifting investor sentiment toward e-commerce and traditional retail. Trading in a narrow range after peaking earlier in the cycle, the ETF reflects broader pressures on online-focused strategies as brick-and-mortar resilience and competitive dynamics play out. With net assets around $7 million and subdued volumes, CLIX maintains its niche appeal for those betting on the structural shift from stores to digital channels, though short-term fluctuations underscore the strategy's sensitivity to sector rotations.
The ProShares Long Online/Short Stores ETF (CLIX), which tracks an index with 100% long exposure to U.S.-listed online retailers and 50% short exposure to brick-and-mortar store operators, has seen its share price drop roughly 15% over the past 30 days, from a high near $62.41 on January 13, 2026, to around $52.87 by early February. This decline aligns with heightened competition in e-commerce and resilience in traditional retail, influencing the ETF's long-short balance.
Key drivers include intensifying rivalry between dominant players. Amazon reported strong Q4 2025 retail sales growth, fueled by broadening assortment and record same- or next-day deliveries exceeding 13 billion items, bolstering its top weighting of over 20% in CLIX's portfolio. However, Walmart's aggressive e-commerce push—nearly tripling Amazon's recent online growth rate and doubling its digital sales share since 2022—has narrowed the gap, pressuring pure online plays. Walmart's expansion into multichannel fulfillment, including cross-border shipping and store-leveraged rapid delivery covering over 90% of the U.S., likely supported its stock stability, benefiting CLIX's short side.
Alibaba, at about 12% long exposure, faced mixed signals amid China market concerns, while Carvana (around 4%) and eBay (7%) added volatility. eBay's policy update effective February 20, 2026, banning unauthorized AI shopping bots reflects emerging tech threats to marketplaces, potentially weighing on sentiment. Broader sector news, such as Amazon's reorganization to mimic Walmart's supercenter model for grocery and new warehouse tests, highlights blurring lines between online and omnichannel retail.
No company-specific earnings or SEC filings directly impacted CLIX in this period, but macroeconomic factors like consumer spending shifts toward value amid inflation and the U.S. e-commerce market's projected 7.23% CAGR to $3.7 trillion by 2033 influenced flows. Trading volumes remained thin, peaking at 2,400 shares on February 2 during a brief rebound to $59.33, before resuming the downtrend. This price action underscores CLIX's sensitivity to relative performance: strength in shorts like Macy's or Walmart amid Walmart's $1 trillion valuation milestone offset some long-side gains, leading to net pressure.
Overall, the ETF's 1-month NAV return of -2.05% as of January 31 captures early-period softening, exacerbated by these competitive and tech developments, drawing risk-averse positioning away from high-beta e-commerce themes.
As 2026 unfolds, CLIX investors should track the persistence of e-commerce penetration amid omnichannel convergence. With U.S. online retail projected to expand at a 7.23% CAGR toward $3.7 trillion by 2033, long holdings like Amazon and Alibaba stand to benefit from AI-driven personalization, same-day delivery scaling, and global marketplace growth. However, intensifying competition from Walmart's store-backed logistics and Temu's cross-border gains could cap outperformance, supporting the short book.
Regulatory scrutiny, including Amazon's ongoing antitrust challenges, and emerging AI commerce tools—like agentic bots threatening marketplaces—pose risks to holdings such as eBay. Supply chain efficiencies, consumer shift to value retail, and macroeconomic pressures like interest rates will influence cost structures and margins. Technology adoption, including AR/VR shopping and generative AI for merchandising, could differentiate leaders, while competitive positioning in cloud logistics and fulfillment remains pivotal.
Monitor ProShares index rebalances for shifts in the 19 long (avg. market cap $177B) versus 34 short (avg. $74B) constituents, alongside quarterly distributions and AUM flows into this $7M niche fund. Balanced exposure offers a hedge against broad market swings, but success hinges on online retailers widening their edge over physical stores.
The 50-day moving average for CLIX moved above the 200-day moving average on June 10, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where CLIX's RSI Indicator exited the oversold zone, of 31 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 61 cases where CLIX's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CLIX advanced for three days, in of 314 cases, the price rose further within the following month. The odds of a continued upward trend are .
CLIX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Momentum Indicator moved below the 0 level on June 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CLIX as a result. In of 71 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
CLIX moved below its 50-day moving average on June 04, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for CLIX crossed bearishly below the 50-day moving average on June 08, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CLIX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for CLIX entered a downward trend on June 18, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Category LongShort