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FIGS stock forecast, quote, news & analysis

FIGS Inc is a healthcare apparel company... Show more

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Jul 27, 2026

Why FIGS (FIGS) Stock Is Down -14% in the Last 30 Days

Key Takeaways

  • FIGS shares have declined approximately 14% over the past 30 days, falling from around $11.60 in late June to roughly $9.93 as of late July 2026.
  • The 30-day slide extends a broader quarterly downtrend that has seen the stock retreat more than 30% from mid-$15 levels in late April, despite strong Q1 2026 earnings results.
  • Tariff uncertainty — particularly the Section 122 tariff rate and its scheduled potential increase — has weighed heavily on investor sentiment across the consumer discretionary space.
  • Analyst estimate revisions have been mixed, with KeyCorp trimming its Q3 2026 EPS forecast while maintaining an Overweight rating and raising longer-term estimates.
  • The company's underlying fundamentals remain solid: Q1 revenue grew 28% year-over-year, active customers surpassed 3 million, and full-year 2026 guidance was raised.
  • Investors are now focused on the upcoming Q2 2026 earnings report expected in early August, which could serve as a pivotal catalyst for the stock's next move.

FIGS (FIGS) Company Overview and Market Position

FIGS, Inc. is a direct-to-consumer healthcare apparel and lifestyle brand that designs, markets, and sells medical uniforms and accessories. Founded in 2013 by Heather Hasson and Trina Spear, the company disrupted the traditionally commoditized medical apparel industry by introducing premium scrubs, lab coats, and related products made from proprietary performance fabrics featuring four-way stretch, moisture-wicking, and antimicrobial properties. FIGS sells primarily through its e-commerce platform and a growing network of physical retail locations called Community Hubs, serving healthcare professionals across the United States and in 85 international markets. The company's brand-centric approach, innovative fabric technologies such as FORMx and FIBREx, and direct engagement with the medical community have established it as a category leader. Investors follow FIGS closely for its strong customer metrics, recurring revenue dynamics in the non-discretionary healthcare uniform market, and long runway for international and institutional (Teams) expansion.

FIGS (FIGS) Stock Price Performance: Last 30 Days vs. Quarter

Over the last 30 days, FIGS shares have fallen roughly 14%, declining from a closing price of $11.60 on June 26, 2026, to approximately $9.93 by July 27, 2026. The decline was not linear: the stock oscillated between roughly $9.20 and $12.40 during June, then broke decisively lower in the second half of July, with several sessions registering above-average selling volume. The stock currently trades below both its 50-day moving average of approximately $11.59 and its 200-day moving average of roughly $12.66, signaling persistent technical weakness.

The quarterly picture is considerably more severe. At the end of April 2026, FIGS was trading around $15 per share. Since then, the stock has shed more than 30% of its value despite reporting first-quarter earnings that beat consensus estimates on both the top and bottom lines. The post-earnings sell-off in early May — when shares plunged from $15.37 to $11.63 in a single session — marked a turning point from which the stock has not recovered, and the more recent 30-day leg lower represents a continuation of that broader de-rating trend.

What Drove FIGS Stock Price in the Last 30 Days

Several converging factors contributed to the 14% decline in FIGS shares over the past 30 days. First, persistent uncertainty around U.S. trade policy has created headwinds for import-dependent consumer companies. FIGS disclosed that it had built its full-year outlook around an assumption that the Section 122 tariff would remain at 10% through July 24, 2026, then rise to 15% thereafter. With that deadline approaching during this period, market participants appeared to price in margin compression risk, even as management noted that actual tariff rates have so far remained below the modeled scenario.

Second, broader sector weakness amplified the stock's decline. The Consumer Discretionary sector declined approximately 6.1% in a single week during this period, reflecting macroeconomic concerns around consumer spending and elevated fuel costs that translate into higher freight and logistics expenses for companies like FIGS.

Third, analyst estimate revisions introduced near-term caution. KeyCorp lowered its Q3 2026 EPS estimate for FIGS from $0.07 to $0.05, though the firm simultaneously raised its full-year 2026 and 2027 EPS estimates and maintained an Overweight rating. This mixed signal may have contributed to short-term uncertainty among traders.

Additionally, the stock's prior extended rally — shares had surged over 70% in the trailing twelve months and reached a 52-week high of $17.48 — likely made it vulnerable to profit-taking and mean-reversion dynamics as broader market sentiment deteriorated.

What Drove FIGS Stock Performance Over the Last Quarter

The quarterly decline of more than 30% traces back to a pronounced post-earnings sell-off in early May 2026. Despite reporting Q1 2026 results that exceeded expectations — net revenue grew 28% year-over-year to $159.9 million, active customers surpassed 3 million for the first time, and full-year revenue guidance was raised to 14–16% from the prior 10–12% — the stock dropped over 24% in a single session. This reaction suggests that investors had priced in an even stronger beat or were increasingly concerned about margin headwinds from tariffs, freight costs, and elevated marketing spend tied to the Winter Olympics campaign.

Throughout May and June, the stock attempted to stabilize in the $11–$12 range but failed to mount a sustained recovery. Key overhangs included the unresolved tariff trajectory, rising oil prices feeding into shipping costs, and a pause in the duty drawback program that created incremental gross margin pressure. While institutional interest remained evident — Hillsdale Investment Management disclosed a new stake of 475,860 shares in Q1 — the broader risk-off tone in small- and mid-cap consumer names continued to weigh on FIGS, ultimately driving the stock toward the $9–$10 range by late July.

Trending AI Robots

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FIGS Stock Forecast Drivers: What Investors Should Watch Next

The most significant near-term catalyst for FIGS is its upcoming Q2 2026 earnings report, expected in early August. Analysts anticipate EPS of approximately $0.07 on continued revenue growth in the low-20% range year-over-year. Investors will scrutinize active customer trends, average order value trajectory, gross margin performance in light of tariff and freight cost dynamics, and any updates to full-year guidance. The fate of the Section 122 tariff beyond the July 24 deadline and any progress on the approximately $20 million IEEPA tariff refund process will also be critical for margin visibility. Beyond earnings, the company's plan to open four additional Community Hubs in the second half of 2026, the continued expansion of its international footprint now spanning 85 markets, and the development of its Teams institutional business represent longer-term growth levers. Competitive dynamics in the healthcare apparel space, macroeconomic conditions affecting discretionary spending, and fuel and shipping cost trends remain key external variables for investors to monitor.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

A.I.Advisor
a Summary for FIGS with price predictions
Jul 31, 2026

FIGS's RSI Indicator ascends from oversold territory

The RSI Indicator for FIGS moved out of oversold territory on July 24, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 43 similar instances when the indicator left oversold territory. In of the 43 cases the stock moved higher. This puts the odds of a move higher at .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on July 28, 2026. You may want to consider a long position or call options on FIGS as a result. In of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for FIGS just turned positive on July 16, 2026. Looking at past instances where FIGS's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where FIGS advanced for three days, in of 249 cases, the price rose further within the following month. The odds of a continued upward trend are .

FIGS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

The 50-day moving average for FIGS moved below the 200-day moving average on July 16, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where FIGS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for FIGS entered a downward trend on July 31, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. FIGS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.151) is normal, around the industry mean (6.289). P/E Ratio (48.636) is within average values for comparable stocks, (29.838). FIGS's Projected Growth (PEG Ratio) (0.000) is slightly lower than the industry average of (1.100). FIGS has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.024). FIGS's P/S Ratio (3.018) is very high in comparison to the industry average of (0.911).

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FIGS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock worse than average.

A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are VF Corp (NYSE:VFC), G-III Apparel Group Ltd (NASDAQ:GIII), Canada Goose Holdings (NYSE:GOOS), Lakeland Industries (NASDAQ:LAKE).

Industry description

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

Market Cap

The average market capitalization across the Apparel/Footwear Industry is 3.24B. The market cap for tickers in the group ranges from 1.66K to 27.62B. HNNMY holds the highest valuation in this group at 27.62B. The lowest valued company is SQBGQ at 1.66K.

High and low price notable news

The average weekly price growth across all stocks in the Apparel/Footwear Industry was 0%. For the same Industry, the average monthly price growth was -3%, and the average quarterly price growth was 22%. FIGS experienced the highest price growth at 13%, while VFC experienced the biggest fall at -16%.

Volume

The average weekly volume growth across all stocks in the Apparel/Footwear Industry was 30%. For the same stocks of the Industry, the average monthly volume growth was 26% and the average quarterly volume growth was -10%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 51
Price Growth Rating: 50
SMR Rating: 72
Profit Risk Rating: 91
Seasonality Score: -23 (-100 ... +100)
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published General Information

General Information

Industry ApparelFootwear

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Address
2834 Colorado Avenue
Phone
+1 424 300-8330
Employees
354
Web
https://www.wearfigs.com
Why FIGS (FIGS) Stock Is Down -14% in the Last 30 Days