Primis Financial Corp is the bank holding company for Primis Bank, providing financial services to individuals and small and medium-sized businesses... Show more
Primis Financial Corp. (FRST) has traded in a comparatively narrow band over the trailing month, with shares oscillating between roughly $15.10 and $16.10 before settling near $15.40. The modest drift lower places the stock just under its mid-September close of about $15.91, equating to a move of only a few percentage points over the period. This subdued, range-bound action contrasts with the stock's broader recovery, as shares remain well above their 52-week low of $9.66 and only moderately below their 52-week high of $16.88.
From a valuation standpoint, FRST screens as a small-cap regional bank trading at a price-to-book multiple of approximately 0.87 and a trailing price-to-earnings ratio in the single digits. The combination of a roughly 2.6% dividend yield and improving profitability metrics has kept the stock on the radar of value-oriented investors, even as broader bank-sector sentiment has fluctuated with shifting interest-rate expectations.
Primis Financial Corp. is the bank holding company for Primis Bank, a Virginia state-chartered institution that has operated since 2005. Headquartered in McLean, Virginia, the company provides a broad suite of financial services to individuals and small-to-medium-sized businesses, with a particular focus on commercial real estate lending and other secured and unsecured commercial loans. As of the end of 2025, Primis reported roughly $4.0 billion in total assets, $3.3 billion in loans held for investment, $3.4 billion in total deposits, and about $423 million in stockholders' equity.
The company operates through two reportable segments: Primis Bank, which handles commercial and consumer lending and deposit-gathering, and Primis Mortgage, which originates residential mortgages across much of the United States. Investors follow FRST for its ongoing turnaround story, marked by a strategic emphasis on deposit cost discipline, margin recovery, and a digital core conversion intended to improve efficiency. The stock's relatively low market capitalization of roughly $380 million also makes it sensitive to company-specific execution and credit-quality developments.
Several verified developments have shaped investor sentiment toward Primis Financial over the past 30 days. The most significant catalyst is the company's second-quarter performance, reported in early August, which demonstrated a meaningful acceleration in profitability. Net interest income climbed 34.1% year over year to $33.8 million, supported by a widening net interest margin that reached 3.45% compared with 2.86% in the prior-year period. Mortgage-related non-interest income also rose 44% year over year, underscoring the contribution of the Primis Mortgage segment.
Management has pointed to its ongoing digital core conversion as a source of future efficiency gains, estimating roughly $6.1 million in annual earnings improvements as the rollout progresses. This initiative, combined with disciplined deposit pricing, has underpinned the margin expansion that investors have rewarded over the longer term. At the same time, credit quality remains a point of caution: the company booked a $5.5 million provision in the second quarter, including a $5.3 million specific reserve tied to a single non-accrual loan, and core net charge-offs rose to 53 basis points from 6 basis points a year earlier. These offsetting factors help explain why the stock has consolidated rather than extended its rally in recent weeks.
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Looking ahead, the most immediate catalyst for FRST is its quarterly earnings report scheduled for October 22, 2026, where investors will focus on whether the margin expansion and loan growth observed in the second quarter can be sustained. Key metrics to monitor include net interest margin trends, deposit costs, loan growth, non-interest income, and the trajectory of credit costs, particularly given the elevated provision and specific reserve recorded earlier in the year.
Beyond earnings, the successful completion and financial impact of the digital core conversion represents a longer-horizon driver, as management targets material annual efficiency improvements. Interest-rate policy remains a macro-level swing factor for the entire regional banking sector, influencing both net interest margins and loan demand. Credit quality, especially within the commercial real estate portfolio, and the performance of the mortgage segment will also be important variables. Investors should weigh these factors against the stock's discounted valuation and dividend profile without assuming that recent improvements will continue uninterrupted.
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The Moving Average Convergence Divergence (MACD) for FRST turned positive on October 15, 2026. Looking at past instances where FRST's MACD turned positive, the stock continued to rise in 29 of 42 cases over the following month. The odds of a continued upward trend are 69%.
The Momentum Indicator moved above the 0 level on October 20, 2026. You may want to consider a long position or call options on FRST as a result. In 44 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 51%.
Following a +1.44% 3-day Advance, the price is estimated to grow further. Considering data from situations where FRST advanced for three days, in 160 of 277 cases, the price rose further within the following month. The odds of a continued upward trend are 58%.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
FRST moved below its 50-day moving average on September 16, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for FRST crossed bearishly below the 50-day moving average on September 21, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FRST declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 60%.
FRST broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for FRST entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Valuation Rating of 24 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.891) is normal, around the industry mean (1.246). P/E Ratio (7.213) is within average values for comparable stocks, (13.217). Projected Growth (PEG Ratio) (0.140) is also within normal values, averaging (1.190). Dividend Yield (0.026) settles around the average of (0.035) among similar stocks. P/S Ratio (2.270) is also within normal values, averaging (3.738).
The Tickeron SMR rating for this company is 35 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. FRST’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 68 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FRST’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 57, placing this stock worse than average.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a regional bank
Industry RegionalBanks