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Stock ticker: NASDAQ
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HAS stock forecast, quote, news & analysis

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio... Show more

HAS
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Why Is Hasbro, Inc. (HAS) Stock Down -8.36% Today?

Key Takeaways

  • Hasbro shares fell sharply, declining 8.36% from the prior close of $97.18 to a latest price of $89.055.
  • The primary catalyst was the release of first-quarter 2026 results, which included an update on unauthorized network access.
  • Despite revenue growth and reiterated full-year guidance, investor sentiment turned cautious amid ongoing cyber-related concerns.
  • Broader consumer discretionary sector and equity markets showed mixed performance, providing limited support.
  • Traders are now focused on the earnings conference call scheduled for 8:30 a.m. ET and any further details on operational impacts.

Opening Summary

Hasbro, Inc. (HAS) is a leading designer, manufacturer, and marketer of toys, games, and entertainment products, with iconic brands including Magic: The Gathering, Dungeons & Dragons, and Transformers. The stock dropped 8.36% in today’s session, moving from a previous closing price of $97.18 to a latest available price of $89.055. Markets pointed to the company’s first-quarter earnings release and accompanying update on a network security incident as the immediate driver of the decline.

Earnings Results and Guidance

Hasbro delivered first-quarter results that showed revenue and operating profit growth, led by strength in its gaming portfolio. The company reiterated its full-year 2026 guidance, signaling continued confidence in its strategic direction. However, the inclusion of an update regarding unauthorized network access introduced uncertainty, as investors weighed potential short-term operational disruptions against the solid underlying performance.

Update on Unauthorized Network Access

The company provided additional information on the previously disclosed unauthorized access to its network. While the preliminary financial outlook remained unchanged, the ongoing investigation and any associated remediation efforts appear to have weighed on sentiment. Market participants viewed the cyber-related commentary as a near-term overhang, contributing to the selloff despite the positive earnings backdrop.

Market Context and Trading Activity

Volume on the session exceeded typical levels, reflecting heightened interest following the earnings release. The move diverged from broader equity indices, which traded with more modest fluctuations. Hasbro’s price action broke below recent support levels and the 50-day moving average, amplifying downside momentum as algorithmic and discretionary selling accelerated.

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What Comes Next for HAS

Attention now shifts to Hasbro’s earnings conference call at 8:30 a.m. Eastern Time, where management is expected to elaborate on first-quarter results and provide additional context on the network access matter. Analysts will monitor any commentary on supply-chain recovery, gaming pipeline progress, and the timeline for full resolution of the security incident. Key risks include potential delays in product launches and lingering effects from the cyber event on second-quarter operations.

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

A.I.Advisor
a Summary for HAS with price predictions
Jun 26, 2026

HAS's RSI Oscillator ascends from oversold territory

The RSI Indicator for HAS moved out of oversold territory on June 11, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 27 similar instances when the indicator left oversold territory. In of the 27 cases the stock moved higher. This puts the odds of a move higher at .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 56 cases where HAS's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on June 25, 2026. You may want to consider a long position or call options on HAS as a result. In of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for HAS just turned positive on June 15, 2026. Looking at past instances where HAS's MACD turned positive, the stock continued to rise in of 48 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HAS advanced for three days, in of 318 cases, the price rose further within the following month. The odds of a continued upward trend are .

HAS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

HAS moved below its 50-day moving average on May 20, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for HAS crossed bearishly below the 50-day moving average on May 26, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HAS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for HAS entered a downward trend on June 23, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. HAS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: HAS's P/B Ratio (18.416) is very high in comparison to the industry average of (3.893). P/E Ratio (25.601) is within average values for comparable stocks, (53.367). HAS's Projected Growth (PEG Ratio) (1.867) is slightly higher than the industry average of (1.215). Dividend Yield (0.033) settles around the average of (0.025) among similar stocks. P/S Ratio (2.467) is also within normal values, averaging (4.369).

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HAS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock better than average.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

A.I.Advisor
published Dividends

HAS paid dividends on June 11, 2026

Hasbro HAS Stock Dividends
А dividend of $0.70 per share was paid with a record date of June 11, 2026, and an ex-dividend date of June 01, 2026. Read more...
A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are YETI Holdings (NYSE:YETI), Peloton Interactive (NASDAQ:PTON).

Industry description

The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).

Market Cap

The average market capitalization across the Recreational Products Industry is 2.33B. The market cap for tickers in the group ranges from 5.94K to 27.43B. ANPDF holds the highest valuation in this group at 27.43B. The lowest valued company is CLUBQ at 5.94K.

High and low price notable news

The average weekly price growth across all stocks in the Recreational Products Industry was -1%. For the same Industry, the average monthly price growth was 2%, and the average quarterly price growth was -4%. AOUT experienced the highest price growth at 15%, while GDHG experienced the biggest fall at -32%.

Volume

The average weekly volume growth across all stocks in the Recreational Products Industry was 34%. For the same stocks of the Industry, the average monthly volume growth was 76% and the average quarterly volume growth was 307%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 55
P/E Growth Rating: 63
Price Growth Rating: 56
SMR Rating: 75
Profit Risk Rating: 93
Seasonality Score: 1 (-100 ... +100)
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published General Information

General Information

a manufacturer of  games and toys

Industry RecreationalProducts

Profile
Details
Industry
Recreational Products
Address
1027 Newport Avenue
Phone
+1 401 431-8697
Employees
4520
Web
https://www.hasbro.com
Why Is Hasbro, Inc. (HAS) Stock Down -8.36% Today?