Hertz Global Holdings Inc is engaged principally in the business of renting vehicles through its Hertz, Dollar and Thrifty brands... Show more
Hertz Global Holdings, Inc. is one of the world's leading car rental and mobility solutions providers. Its subsidiaries and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands across roughly 11,000 locations in 160 countries. The company also runs the Hertz Car Sales used-car business in the United States and the Hertz 24/7 car-sharing operation in Europe.
Beyond its core rental business, Hertz holds a majority economic stake in Oro Mobility, a fleet platform spanning rideshare rentals, driver-led fleet management, and autonomous vehicle fleet management. Investors follow HTZ for its brand scale, fleet utilization, pricing trends, and ongoing efforts to reduce leverage and expand into next-generation mobility services.
Over the trailing 30 days, HTZ rose from a closing price of about $1.69 to approximately $1.99, a gain of roughly 17.8%. The advance was not a straight line: shares climbed sharply in early October, consolidated near $1.85 through mid-month, and then pushed higher again in late October as trading volume expanded.
The broader quarterly picture reflects even greater volatility. After trading near $1.77 in late July, the stock spiked to a high near $2.80 in early August before retreating through September to the $1.67–$1.69 range. October's recovery lifted shares back toward $2.00, leaving HTZ modestly higher on a three-month basis despite the choppy path.
The most significant verified catalyst was the mid-October announcement that Hertz formed a joint venture for its Oro Mobility business with investors including Cohen Private Ventures and funds affiliated with Certares and Knighthead. Hertz sold Class A units representing 50% of Oro's voting rights and roughly 15.9% of its economic interest for about $80.9 million, while retaining majority economic ownership. Concurrently, the company repurchased approximately $51.1 million of its 8.000% exchangeable second-lien notes for about $20.9 million, a deep discount that streamlines its capital structure.
Analyst activity also shaped sentiment. In mid-October, Morgan Stanley lowered its price target to $2.50 from $3.00 while keeping an Equal Weight rating. More broadly, the analyst consensus on HTZ stands at Moderate Sell with an average price target near $2.16, reflecting persistent concerns about leverage and cash flow. Ahead of the company's November 5 third-quarter earnings report, options volume surged, with calls outpacing puts and implied volatility rising sharply, indicating that traders were positioning for a potentially large post-earnings move.
The quarter's dominant theme has been balance-sheet repositioning alongside efforts to monetize non-core growth assets. Hertz's early-August surge reflected renewed investor attention following a second quarter in which the company reported revenue of about $2.4 billion and a net profit of $64 million, compared with a prior-year GAAP net loss of $294 million. However, lingering concerns about high leverage, negative free cash flow, and used-vehicle depreciation contributed to the September pullback.
The subsequent formation of the Oro Mobility joint venture provided a fresh catalyst by unlocking capital and positioning Oro as a semi-independent platform for driver-led and autonomous fleets. Even so, the stock remains well below its early-August peak, and its depressed price-to-sales ratio indicates that the market continues to discount meaningful skepticism about the company's near-term fundamentals.
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The most immediate catalyst is Hertz's third-quarter 2026 earnings report scheduled for November 5, 2026. Investors will focus on fleet utilization, pricing trends, revenue per transaction, and any updated commentary on leverage and free cash flow. The capital-structure moves tied to the Oro Mobility joint venture and the note repurchase may also feature prominently in management's discussion.
Looking further ahead, key factors include demand for rideshare and autonomous fleet services through Oro, used-vehicle depreciation trends, interest-rate conditions, and any additional analyst rating or price-target changes. Macroeconomic conditions affecting travel demand and corporate budgets will also influence performance. As always, these are considerations to monitor rather than predictions or investment recommendations.
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The RSI Oscillator for HTZ moved out of oversold territory on October 01, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 35 similar instances when the indicator left oversold territory. In 29 of the 35 cases the stock moved higher. This puts the odds of a move higher at 83%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 52 of 70 cases where HTZ's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.
The Momentum Indicator moved above the 0 level on October 21, 2026. You may want to consider a long position or call options on HTZ as a result. In 70 of 93 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for HTZ just turned positive on October 05, 2026. Looking at past instances where HTZ's MACD turned positive, the stock continued to rise in 34 of 43 cases over the following month. The odds of a continued upward trend are 79%.
HTZ moved above its 50-day moving average on October 27, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +13.54% 3-day Advance, the price is estimated to grow further. Considering data from situations where HTZ advanced for three days, in 187 of 248 cases, the price rose further within the following month. The odds of a continued upward trend are 75%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HTZ declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 87%.
HTZ broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HTZ entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Valuation Rating of 9 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: HTZ's P/B Ratio (-1.130) is slightly lower than the industry average of (2.048). P/E Ratio (-2.287) is within average values for comparable stocks, (28.342). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (0.988). Dividend Yield (0.000) settles around the average of (0.037) among similar stocks. HTZ's P/S Ratio (0.073) is slightly lower than the industry average of (1.703).
The Tickeron PE Growth Rating for this company is 57 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating fairly steady price growth. HTZ’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HTZ’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Industry FinanceRentalLeasing