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JAKK
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JAKK stock forecast, quote, news & analysis

Jakks Pacific Inc is a multi-product line, multi-brand toy company that designs, produces, markets, sells, and distributes toys and related kid-targeted consumer products, including kids' indoor and outdoor furniture, costumes, and various product lines in the sporting goods and home furnishings space... Show more

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JAKK
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A.I.Advisor
Oct 20, 2026

Why JAKKS Pacific (JAKK) Stock Is Up +21% in the Last 30 Days

Key Takeaways

  • JAKKS Pacific shares have climbed roughly 21% over the past 30 days, moving from about $24 to above $29 as of late October 2026.
  • The advance extends a broader recovery supported by stronger-than-expected second-quarter 2026 results, when net sales rose 17% and earnings beat consensus estimates.
  • Seasonal momentum, a strong Super Mario licensed lineup, and the receipt of tariff refunds have reinforced investor confidence ahead of the holiday quarter.
  • Analysts maintain a Buy consensus on the stock, with price targets ranging from $27 to $30.
  • The next major catalyst is the third-quarter 2026 earnings report, scheduled for October 22, 2026.

JAKKS Pacific (JAKK) Company Overview and Market Position

JAKKS Pacific, Inc. is a designer, manufacturer, and marketer of toys and consumer products headquartered in Santa Monica, California. The company's portfolio includes proprietary brands such as Disguise (costumes), Fly Wheels, Charming, Moose Mountain, Sky Ball, and Xtreme Power Dozer, as well as a wide range of entertainment-inspired products built on licensed properties from partners including Nintendo (NTDOY), SEGA (SGAMY), and Disney (DIS). Its operations are divided between toys and consumer products, which account for the large majority of sales, and costumes, a smaller but strategically important seasonal business. JAKK competes with larger toy makers such as Hasbro (HAS) and Mattel (MAT), and investors follow the stock for its licensing pipeline, holiday-season skew, and ongoing push into international and collectible markets.

JAKKS Pacific (JAKK) Stock Price Performance: Last 30 Days vs. Quarter

Over the past 30 days, JAKK shares advanced from a closing price of $24.13 on September 18, 2026, to $29.18 in late October 2026, a gain of roughly 21%. The move was particularly pronounced in early October, when the stock broke out of a two-month consolidation and climbed from the low-$25 range into the upper-$20s.

The quarterly picture is similarly positive but far less linear. About three months earlier, in mid-July 2026, the stock traded around $24. A strong second-quarter earnings report in late July pushed shares toward the mid-$26 range, but the stock then gave back those gains through August and early September, reaching a closing low near $23.85 on September 9. The subsequent October rally lifted the stock back above its July peak, leaving it up roughly 21% over the trailing quarter as well.

What Drove JAKK Stock Price in the Last 30 Days

Several factors converged to fuel the recent advance. First, positioning ahead of the third-quarter 2026 earnings report, scheduled for October 22, has been a key driver. The third quarter is seasonally the company's most important, as it captures the holiday shipping window, and consensus estimates point to a significant earnings contribution for the period.

Second, product momentum has remained strong. The company's line of Super Mario movie merchandise, tied to The Super Mario Galaxy Movie, has supported sell-through through 2026, and JAKK launched its fall collection of Super Mario toys and collectibles during the period, alongside new seasonal offerings in its costume and fashion-doll categories.

Third, the improving cost and tariff environment has helped sentiment. JAKK received its outstanding tariff refunds earlier in the year and has noted that retail price pressure tied to prior tariffs is easing, supporting better product velocity at retail.

Finally, analyst commentary has remained supportive. The consensus rating on JAKK is Buy, with price targets ranging from $27 to $30, and recent coverage has highlighted improving fundamentals, international expansion, and a debt-free balance sheet with a steady quarterly dividend.

What Drove JAKK Stock Performance Over the Last Quarter

The broader three-month trend has been defined by an improving fundamental narrative. In late July, JAKK reported second-quarter 2026 results that beat expectations, with net sales up 17% year over year to about $139 million and adjusted earnings per share of $0.25 versus a consensus estimate of a small loss. Management also confirmed that all requested tariff refunds had been received and recognized $6.8 million of related non-operating income.

Beyond the quarter, the company's international business has been a bright spot, with first-half international sales reaching their highest level in more than a decade. The success of The Super Mario Galaxy Movie merchandise, combined with disciplined cost control and the return to a freight-on-board shipping model, has reinforced confidence in the turnaround story heading into the seasonally strongest part of the year.

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JAKK Stock Forecast Drivers: What Investors Should Watch Next

The most immediate catalyst is JAKK's third-quarter 2026 earnings report, scheduled for October 22, 2026, after the market close. Investors will focus on holiday-season sell-through, the strength of the Super Mario and Sonic licensed lines, and any update to full-year guidance. Beyond that, the 2027 content slate—including new Sonic and Frozen films and the planned global rollout of the company's anime and manga product division—represents a longer-term growth opportunity. Key risks to monitor include retailer inventory management and customer concentration among large retailers, potential tariff and trade-policy changes, and the company's ability to convert revenue growth into sustained profitability.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

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a Summary for JAKK with price predictions
Oct 22, 2026

JAKK in upward trend: 10-day moving average crossed above 50-day moving average on October 02, 2026

The 10-day moving average for JAKK crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on September 22, 2026. You may want to consider a long position or call options on JAKK as a result. In 69 of 91 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 76%.

The Moving Average Convergence Divergence (MACD) for JAKK just turned positive on September 22, 2026. Looking at past instances where JAKK's MACD turned positive, the stock continued to rise in 29 of 42 cases over the following month. The odds of a continued upward trend are 69%.

JAKK moved above its 50-day moving average on September 25, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +1.16% 3-day Advance, the price is estimated to grow further. Considering data from situations where JAKK advanced for three days, in 243 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.

The Aroon Indicator entered an Uptrend today. In 176 of 226 cases where JAKK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 78%.

Bearish Trend Analysis

The RSI Indicator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where JAKK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.

JAKK broke above its upper Bollinger Band on October 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 2 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. JAKK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 48 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock slightly better than average.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron SMR rating for this company is 80 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.364) is normal, around the industry mean (1.695). P/E Ratio (20.514) is within average values for comparable stocks, (0.314). JAKK's Projected Growth (PEG Ratio) (3.860) is slightly higher than the industry average of (1.411). Dividend Yield (0.034) settles around the average of (0.034) among similar stocks. P/S Ratio (0.491) is also within normal values, averaging (4.604).

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published Dividends

JAKK paid dividends on September 28, 2026

JAKKS Pacific JAKK Stock Dividends
А dividend of $0.25 per share was paid with a record date of September 28, 2026, and an ex-dividend date of August 28, 2026. Read more...
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published Highlights

Notable companies

The most notable companies in this group are YETI Holdings (NYSE:YETI), Peloton Interactive (NASDAQ:PTON).

Industry description

The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).

Market Cap

The average market capitalization across the Recreational Products Industry is 2.5B. The market cap for tickers in the group ranges from 932 to 30.64B. OLCLF holds the highest valuation in this group at 30.64B. The lowest valued company is CMOT at 932.

High and low price notable news

The average weekly price growth across all stocks in the Recreational Products Industry was 1%. For the same Industry, the average monthly price growth was 2%, and the average quarterly price growth was -9%. TRON experienced the highest price growth at 28%, while FUN experienced the biggest fall at -15%.

Volume

The average weekly volume growth across all stocks in the Recreational Products Industry was -18%. For the same stocks of the Industry, the average monthly volume growth was -29% and the average quarterly volume growth was 24%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 51
Price Growth Rating: 58
SMR Rating: 68
Profit Risk Rating: 91
Seasonality Score: 9 (-100 ... +100)
Why JAKKS Pacific (JAKK) Stock Is Up +21% in the Last 30 Days