Netflix (NFLX) Stock Price, Chart, Company Profile & AI Analysis
Netflix’s relatively simple business model involves only one business, its streaming service... Show more
Netflix (NFLX) Stock Analysis: Streaming Leader Tests 52-Week Lows Ahead of Pivotal Q2 Earnings
Key Takeaways
- Netflix shares have declined approximately 8.5% over the last 30 days, trading near $75.59 as of July 8, 2026, and hovering close to a 52-week low of $70.86.
- The stock is down roughly 46% from its all-time high near $134 reached in mid-2025, driven by acquisition deal setbacks, co-founder Reed Hastings' board departure, and slowing subscriber growth expectations.
- Wall Street maintains a broadly bullish consensus with an average analyst price target of approximately $114, implying over 47% upside from current levels.
- Second-quarter 2026 earnings, scheduled for July 16, represent a critical catalyst, with advertising revenue momentum and content cost trends under intense investor scrutiny.
- Netflix's advertising business is on pace to roughly double to $3 billion in 2026, supported by 4,000-plus advertising partners and over 250 million global monthly active users on the ad-supported tier.
- Quarterly performance reveals a steep multi-month selloff, with the stock down more than 26% over the past quarter from mid-April levels above $103.
Current Market Snapshot
Netflix (NFLX) enters mid-July 2026 under persistent selling pressure, with shares changing hands near $75.59 as of July 8. The stock has shed roughly 8.5% over the trailing 30 calendar days, extending a broader downtrend that has shaved approximately 46% from its 2025 peak near $134. Trading volumes have remained elevated during recent selloffs, and the stock now sits well below its 200-day moving average near $98. The recent decline accelerated in mid-June following reports that Netflix lost a bidding contest for Roku to Fox, compounding earlier disappointment from its abandoned pursuit of Warner Bros. Discovery assets. Despite the negative price action, the business continues to generate double-digit revenue growth and expanding free cash flow, creating a sharp divergence between fundamentals and market sentiment.
Netflix (NFLX) Business Overview and Competitive Position
Netflix is the world's largest paid streaming entertainment service, serving over 325 million paid memberships across more than 190 countries. The company generates revenue primarily through monthly subscription fees across three pricing tiers — ad-supported, Standard, and Premium — supplemented by a rapidly scaling advertising business. Content strategy spans original series, films, documentaries, live sports, and an expanding gaming portfolio. Netflix commands less than 10% of U.S. TV viewing time, according to Nielsen data, leaving substantial runway to capture share from linear television. The company's competitive moat rests on its massive subscriber base, proprietary viewer data, global content production infrastructure, and an advertising platform that has attracted more than 4,000 brand partners. Investors monitor Netflix closely as a bellwether for the broader streaming industry and for signals on consumer discretionary spending trends.
Recent Developments Driving NFLX
Several converging factors have shaped Netflix's stock trajectory in recent weeks. Co-founder and longtime chairman Reed Hastings officially stepped down from the board on June 4, marking the end of a nearly three-decade leadership era and elevating Jay Hoag as the new chairman. While Hastings' departure was telegraphed in April, the formal transition appeared to unsettle some investors. Separately, Semafor reported that Netflix submitted a bid for Roku before Fox struck a $22 billion acquisition agreement, marking the second high-profile deal Netflix failed to secure after walking away from Warner Bros. Discovery assets earlier in the year. The company publicly denied making a formal bid for Roku and dismissed rumors of interest in Lionsgate.
Research firm M Science flagged that Netflix was tracking toward its weakest global net subscriber additions since 2022 for the second quarter, while Bernstein SocGen lowered its price target to $100 from $110, citing subscriber growth pressure and reducing 2026 net addition estimates by 3 million. The FIFA World Cup, which ran through June and into July, further compressed streaming engagement across platforms. On the positive side, Netflix announced an AI-driven advertising partnership with Omnicom Media Group, unveiled new ad measurement tools at its May Upfront presentation, and confirmed plans to expand the ad tier into 15 additional international markets starting in 2027. The company also raised full-year 2026 free cash flow guidance to approximately $12.5 billion, partly reflecting the $2.8 billion termination fee received after the Warner Bros. deal collapsed.
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2026 Outlook and What Investors Should Watch
Netflix's second-quarter 2026 earnings report on July 16 stands as the most immediate catalyst. Analysts project revenue of $12.57 billion, representing 13.5% year-over-year growth, with consensus earnings per share of $0.79. Key metrics to monitor include advertising revenue trajectory toward the $3 billion annual target, operating margin performance against the guided 32.6%, and any commentary on content amortization costs, which management indicated would peak in Q2 before decelerating in the second half of the year.
Longer-term, the 2027 outlook hinges on several variables: the pace of ad-supported tier adoption as Netflix extends into new international markets, the success of live sports programming including NFL, MLB, and boxing events in sustaining engagement, and competitive positioning against deep-pocketed rivals such as Amazon, Disney, and Alphabet's YouTube. Subscriber growth in Asia-Pacific and Latin America — regions that delivered 20% and 19% year-over-year revenue growth in Q1, respectively — remains critical to the long-term expansion narrative. Macroeconomic factors including consumer spending trends, currency fluctuations, and the broader advertising cycle will also influence performance. While analyst sentiment remains overwhelmingly positive, with 37 Buy or Strong Buy ratings against 13 Holds and zero Sell ratings, execution on margin guidance and advertising momentum will likely determine whether the stock can mount a sustainable recovery from deeply discounted levels.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
NFLX in upward trend: price expected to rise as it breaks its lower Bollinger Band on June 22, 2026
NFLX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 39 cases where NFLX's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where NFLX's RSI Indicator exited the oversold zone, of 33 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 07, 2026. You may want to consider a long position or call options on NFLX as a result. In of 78 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for NFLX just turned positive on July 02, 2026. Looking at past instances where NFLX's MACD turned positive, the stock continued to rise in of 46 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where NFLX advanced for three days, in of 321 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 60 cases where NFLX's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NFLX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for NFLX entered a downward trend on July 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. NFLX’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NFLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 80, placing this stock better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (9.921) is normal, around the industry mean (12.637). P/E Ratio (23.668) is within average values for comparable stocks, (103.100). Projected Growth (PEG Ratio) (1.441) is also within normal values, averaging (13.810). NFLX has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.017). P/S Ratio (6.770) is also within normal values, averaging (2.967).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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Fundamental Analysis Ratings
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General Information
a provider of online movie rental subscription services
Industry MoviesEntertainment